POST CATEGORY : Marketing

3 Tips for Including Links in Your Small Business Blogs

Blogging for business is a great way to bring more visitors to your website, build fodder for your social media posts, create a network with your customers, and ultimately get yourself a larger revenue stream. However, blogging is a lot more than typing words out on your keyboard. In order to create a blog that is actually beneficial to your business, you have to understand how business blogging works.

Blogging for business

One big area of business blogging revolves around links. The links you choose to include in your content can have a big impact on your overall blogging success, as well as how well your individual blogs perform.…

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Big Traffic Methods for a Small Business Website

As long as you have a fantastic product (or service), capable customer service, great positioning within your marketplace, and a price people are willing to pay for your offer, you shouldn’t have trouble becoming a profitable small business…

But even then it’s not always the case.

Stand out

Imagine you offer all these great features but no one knows where you’re located or how to differentiate you from the sea of competition? Imagine all the work you can place into every aspect of your business yet still fall flat because you’re not driving individuals to the offer.

Hundreds of websites are created every minute and although the chances of someone creating a competing business site would be somewhat low in the percentages – it’s still being done – and every day that passes is another chance for them to be the major brand in the marketplace.…

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Three Things to Do in Your Small Retail Business Before the Christmas Rush

It is already autumn, and this time of year can be one that can seem to fly by before you know it when you run a retail business. Almost all retail businesses see an increase in sales either before Christmas, if they sell things that people tend to buy as gifts or which people use in their homes over the festive season, or after Christmas, when traditionally there are the best offers and bargains to be had, and so this is really the time of year to make any changes to how you do things that can help you get more from this period.…

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How to Increase Exposure for Your Small Business

Are you looking to take your small business or start-up to the world? Here are a few expert tips on how to increase exposure for your business:

Optimise Your Website for Local Searches

Many small businesses rely on local customers for their initial success. There are a few exceptions when it comes to ecommerce, but the best clients and customers often end up being those that are based in the area. With that in mind, it’s important to optimise your business website so that it appears in local searches.

Here’s a quick guide to get you started with local SEO.…

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Targeting Your Ideal Pet Business Customer

Understanding your pet owners is crucial for your business to grow. By determining your ideal customers you’ll be choosing the best focus for all of your marketing efforts, making sure your communications are effective, timely and geographically appropriate.

Pet grooming business

Who do you want to talk to?

Start by researching your market and creating a profile of your ideal customer. This should include basic demographic information, such as:

  • Age
  • Gender
  • Location
  • Income
  • Psychographic information such as interests, hobbies, lifestyle and behaviours

Building a basic picture of your target audience’s life will give you insight into the type of person who will potentially buy your services and the reasons why.…

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How To Use Technology When Marketing Your Business

Using technology when marketing your business offers huge benefits. It’s easy to stick within your comfort zone, but learning new ways to use technology in marketing your business will definitely prove to be beneficial. Follow these tips when using technology in marketing your business.

Using social media for marketing campaigns

Start using social media

Not only are the different social media platforms extremely popular in today’s culture, but they’re also free and offer a ton of great tools to help you connect with your customers. Use different platforms such as Facebook, Twitter, Instagram, and Pinterest to reach your customers as well as learn more about them.

Research all the ways to utilize each social media platform, such as Twitter chats and Google Hangouts that you can join to conversate about your business, customers, and feedback.…

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3 Tips for Marketing to Parents of Young Children

There’s a lot of money to be made in industries that gear their products or services toward young children and families. However, just because the main person using your products or services would be the child, your actual marketing is going to have to be focused on both parents and children if you want to find commercial success.

Woman and son at a supermarket eating fruits

Because this can be a challenge for companies and brands new to the industry, here are three tips that will help you better market to parents of young children.

Play Up Being Environmentally Aware

Modern parents are very concerned with not only how a product will work for their child, but also how using the product will affect the environment.…

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6 Ways Small Businesses can Reach More Customers

After a few years of doing business you are definitely looking to grow and take your business to the next level. Here are 6 real life examples of strategies used by small businesses to drive growth:

Open a New Branch

Shake Shack founder Danny Meyer waited for nearly five years before opening the second location. He waited till the business acquired a faithful following and was known for products that people loved. From the first Shake Shack in Madison Square Park, the business has now expanded to more than 100 locations worldwide.

“We’re big believers in not overpromising and under delivering.…

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4 Ways a Marketing Database Guarantees a Steady Stream of Revenue

Want a business that stands the test of time? If so, you need to maintain a marketing database.Without it, your business simply isn’t going anywhere – period!

Marketing database helps you to know your customer better

If you don’t have a clue what customers are buying, when they’re buying it, or how much each customer’s ultimately worth to your business; you’re missing a huge part of the marketing pie.

What a Marketing Database does for Your Company

1. CLTV

Calculating each Customer’s Lifetime Value to your company. You can’t price products and services to maximize profits and reduce costs without this information.

2. RFM

Understanding each customer’s Recency and Frequency, and overall Monetary value to the company.…

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