POST CATEGORY : Marketing

How to Effectively Use Ethos, Pathos and Logos in your Online Marketing Strategy

Marketing and advertising to an online market can be a tricky endeavor. With so many people using the Internet daily, it can be a challenge to know exactly who you’re targeting and how to most effectively reach that ideal audience. However, by understanding the concepts of ethos, pathos and logos and how they affect your marketing strategy, you may just have an easier time connecting with your target market and having more online business success.

Online marketing strategy

Marketing with Ethos

A lot of the success businesses have online can be attributed to their ethos, or how credible they are. Because people know that anyone can write anything on the Internet, it takes a certain amount of ethos to make a potential client or customer feel that they can trust a business entity that they see exclusively on the Internet.…

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5 Basic Marketing Techniques that Can Make a Big Impact on your Business

While companies are trying to get bigger and better with their marketing techniques in order to get ahead of the competition, they are forgetting about the basic marketing techniques that can actually have a really big impact on their business.

These basic techniques are ideal to complement and back up all other areas of any campaign. So why not go back to basics and try a few of these this year?

1. Guerilla Marketing

This unconventional form of marketing is low cost but produces maximum results. This form of marketing is all about taking the customer by surprise and striking them at a more personal and memorable level.…

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Trade Shows: How to Save Time and Make Sales

Every industry has at least one must-attend event each year, from b2b conferences, to industry showcases and trade shows. What makes these events important to your business is the potential to increase both brand awareness and generate lead sales.

Trade show lounge

Exhibiting events are an exciting growth opportunity for any business with as many as 81% of attendees at a trade event having buying authority. By running a successfully engaging stand, you might make a huge difference in future sales for your business. So, how to do you attract these potential buyers?

You do this by avoiding time wasting activities and working your exhibition stand in a smarter way.…

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12 Amazing and Different Marketing Ideas for Your Small Business

How can a local business win new customers in a noisy market place?

Anyone who has ever run their own small business understands how difficult it can be to get attention after that initial grand opening.

Marketing comes in so many forms and any business owner who wants to stay ahead of the competition needs to have a campaign that keeps them in the minds of their potential customers.

How can a local business drive attention to their store without breaking the bank?

Read on for 12 amazing marketing ideas that will help put you on the map and stamp you firmly in your customers’ memory:

1) Funny / Strange Top 10 List

You might create this on a Facebook page, a blog post, a series of Tweets, or even take out a large ad in the newspaper.…

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The Benefits of Field Marketing for your Business

Effective marketing is a crucial piece of the puzzle when it comes to sustaining long-term success in business, so it’s essential that your company finds the best possible forms of promotion. If you’re not already taking advantage of field marketing, now could be the time to rethink your strategy and start harnessing the power of these techniques.

Sales promotion band in Japan

Here are just a few of the reasons why.

It can be highly cost-effective

There’s no getting around the fact that money matters when you’re planning your promotional campaigns. One of the great things about field marketing is the fact that, when done right, it can be highly cost-effective.…

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6 Ways to Increase Customer Loyalty

For most businesses, winning new work is a top priority. But at t the same time, it’s important not to neglect one of your firm’s most valuable assets: your list of existing customers.

Customer loyalty

Depending on your industry, most sources say that acquiring new customers is 4-10 times more costly than retaining existing ones. What’s more, a loyal customer tends to be a valuable one, with figures showing that repeat customers spend 67% more than new ones.

Increasing customer loyalty is all about reminding those customers why they came to you in the first place. Loyal customers are more likely to recommend you to others and can also be a source of hints and tips on how to improve your product or service.…

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6 Low Cost Promotional Product Ideas for your Next Trade Show

Promotional products are a great way to forge a relationship with customers (existing and potential). At the same time they serve as a good giveaway that boosts recall value for businesses and brands. From low cost items to the costly and bizarre, promotional products can do wonders for your business.

TastyTrailers sticker

So, are you participating in a trade show and have some really great products to grab eyeballs at the event? Are you looking for that little something to give away as a freebie and stand out in the crowd? Let us take a look at what you can offer as promotional products:

1.

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The Importance of Backlinks as Part of a SEO Strategy

Even though there is no clear data that can prove this theory, many experts agree that more than half of the value of a website is determined by the number and quality of backlinks.

Backlinks still matter

Backlinks or incoming links (also inbound links) is a HTTP connection that leads from one website to another. In other words, this is a link that goes from someone else’s website to our website. For instance, in case you have a website that provides airline tickets and the owner of a website focused on hotels and accommodation likes the content on your website and they place a link to your website in the content they share, you will get a backlink.…

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5 Benefits of Email Marketing for Small and Medium Enterprises

Digital marketing is said to have leveled the playing field between big players and small and medium enterprises. Of the many facets of online marketing, email marketing is by far the most effective, as it yields best conversion rates across the board. The high ROI, scalability and effectiveness of email marketing are just some of the factors that make it nearly indispensable for business growth.

Email marketing

Here are some other key benefits that make email marketing a must-do for small and medium enterprises.

1. You can get maximum results with minimal effort

Just go back in time a little and revisit those days of offline marketing where enormous money, time and effort was required to make your marketing campaign reach out to the targeted customer group.…

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10 Do’s and Don’ts of Marketing a Dental Practice

Perhaps a generation ago, it was enough for a dentist to simply open his/her doors, provide quality service, and he/she could trust that patients would come. Clearly, however, that’s no longer the case. Building a successful practice requires marketing, but what types work and how well they work is less clear.

Precious Thompson, DDS

Even before you graduated from dental school you were being bombarded with pitches from marketing companies that claimed to have the secret sauce to helping you build and grow your practice. Those pitches, of course, are self-serving, so a new dentist or one looking to grow their practice is largely left to their own devices in terms of picking a marketing strategy.…

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