Marketing is amongst one of the most important considerations that you should have a small business owner. While your product or service could be amazing, without the right marketing, no one will know about it, and no one will buy. There are several aspects to the marketing mix, but one of the most important is SEO.
What is SEO?
SEO stands for Search Engine Optimisation. It is the act of optimising your website in order for the search engines to rank it higher and higher in the search engine results pages (the SERPs).
When you search for something online, for example “cake makers in Essex”, a series of different results appear.…Continue reading