POST CATEGORY : Marketing

Use of Logos in your Delivery Business

Creating a business that predominantly sends products to the customer such as e-commerce is a growing field. Websites such as Ebay, Etsy and Folksy are all based on the idea that those who post items for sale must take responsibility for the packaging and delivery of the product in question. But with so many hundreds of packages and sales occurring every day, how do you get your delivery business to stand out? Here are some simple ideas that won’t cost the Earth that will help impress your customers and keep them loyal.

Mollydooker wines delivery packages

Branding the Package and the Presentation

Everyone loves getting a delivery, particularly one they’ve been expecting.…

Continue reading →

5 Types of Effective Marketing Swag for Your Etsy Brand

You love to craft, and you’ve been told time and again people would pay money to buy what you can produce. You’ve decided to try to earn some extra income – perhaps even grow your passion into a viable career someday – by opening an Etsy store.

Etsy sewing shop

In order to effectively get the word out about your store, you should start a marketing campaign to grow awareness about your store. Pass out and mail swag personalized with your Etsy shop’s information. Give these items as a bonus with an order, mail them to influential reviewers and bloggers, and pass them out at crafting fairs.…

Continue reading →

These 5 Internet Marketing Mistakes Will Ruin Your Small Business in NO TIME!

The internet marketing can do you wonders as far as boosting your business. Not only does it give your business it’s much needed publicity, it downright helps you with sales and establishing your brand. But did you know that implementing the wrong internet marketing strategies can do the EXACT OPPOSITE?

Internet marketing mistakes

Depending on which internet marketing mistakes you make, instead of helping you skyrocket your small business, you’ll end up in dire straits or worse… you might end up closing it.

What internet marketing mistakes am I talking about? Read on…

1. Running a paid ads campaign without carefully setting a cap

It’s very easy to make a mistake when running a paid ads campaign.…

Continue reading →

5 Reasons to Exhibit at a Trade Show

Compared to direct marketing and online advertising, exhibiting at a trade show is far from cheap. From renting floor space to developing a great booth, the high cost of exhibiting at a trade show makes this form of marketing one that many small to medium-sized companies ignore solely due to its expense.

Trade shows are great places to generate fresh sales leads for your business

While exhibiting at a trade show can be expensive, the rewards can match – and in many cases, vastly exceed – the cost of developing a booth, renting floor space, and travelling to and from the event itself.

We asked trade show experts Display Wizard about the benefits and rewards of a great trade show exhibit.…

Continue reading →

3 Tips for Managing Keyword Match Types in Google AdWords Campaigns

By dominating the world of keyword match types, the PPC advertiser can learn to make his or her advertising budget go a lot further. The careful management of keyword match types in any PPC campaign is essential. Using the available platform-specific tools can help you with that. For example, if you run AdWords campaigns, using AdWords management tools can help you a lot.

Indeed, it’s one of the best ways of saving on advertising costs and generating a much higher return on investment.

PPC management

Those new to PPC management should try implementing the following three tips as part of their general approach to keyword match type optimization.…

Continue reading →

3 Ways to Take Advantage of Thanksgivukkah and Other Opportunities

It just so happens that Hanukkah and Thanksgiving both happened to be on November 28th this year. To celebrate this phenomenon, many decided to call this day ‘Thanksgivukkah.’ You can bet there was a huge marketing frenzy surrounding this day.

Thanksgivukkah

For example, there was a 9-year-old boy in New York City that created a “menurkey,” a turkey-shaped menorah, and actually got the funds to created it from a Kickstarter campaign. Or Dana Gitell, who decided to trademark the word after snapping up the Twitter handle and creating a Facebook page. Even Los Angeles geared up to create a festival around this holiday.…

Continue reading →

PPC Advertising is Not Just About Keyword Match Types

Novices to PPC Advertising might very well believe that managing a PPC Advertising Campaign is all about selecting the right keywords and attaching those keywords to appropriate advertisements and their respective landing pages.

Even though this is the basic idea behind PPC Advertising, without a doubt, and one of the reasons why Google AdWords Advertising is one of the easiest to get involved in, this is not the be all and end all to PPC.

pay-per-click advertising

The possibilities for getting really creative with your PPC Advertising are endless. The types of PPC Advertisements available to the average online marketer are expanding all the time.…

Continue reading →

Google Hummingbird and its Impact on SEO and Content Marketing Strategies

The new Hummingbird update from Google has hit the online marketing world by storm, much like every other update they’ve ever done! Site owners, marketers and search engine enthusiasts alike seem to go into frenzy-mode every time Google changes something. And rightly they should, every update makes a significant leap forward for the actual users.

google hummingbird algorithm update

While it usually sets most marketers back a few, or several steps – where they have to head back to the drawing board to figure out a game-plan to fight their way back to the top of the search engines for terms like “Test fit black elastic underpants sizes 1-20”, or “prefabbed concrete slabs in Glendale”.…

Continue reading →

PPC Advertising is the Perfect Marketing Solution for New Startups

PPC advertising is the best marketing strategy for startups and business entrepreneurs for a number of reasons, three of which are outlined clearly in this post.

pay per click advertising

All businesses need an online marketing strategy, but it’s important for new businesses to understand why PPC advertising would be so incredibly useful for their needs. It’s important for startup entrepreneurs to recognize why PPC advertising campaigns are the perfect marketing solution for a young business.

1. PPC advertising is about testing and tracking

All new businesses benefit from a very tight system of testing and tracking in all areas of business because everything is fresh and unknown.…

Continue reading →

Three Reasons Your Business Needs a Blog

With the emergence of social media sites that keep you instantly connected, blogging has become increasingly neglected by small business owners. Most business sites have a tab to their blog; however, that tab often brings customers to an outdated page that hosts a handful of articles that are irrelevant to both the customer and the business. The incredible return blogs offer should make them the number one priority of small business owners looking to increase their sales and customer base, though.

business blogging

These three reasons should provide plenty of incentive to start – or restart – your small business blogging efforts:

Work Your Way Up Search Engine Rankings

Any business owner with an online presence knows the importance of search engine rankings.…

Continue reading →