POST CATEGORY : Marketing

4 Low-Budget Ways to Market your Small Business

Saving money during your entrepreneurial startup is critical to your success. Every dollar you invest in marketing is a huge investment and you need to see genuine results that offer new clients.

Low budget digital marketing

The first step in developing a good marketing plan is to research your target audience; know who you want to pitch to and how or where you want them to purchase. Before you drop any dollars on the marketing fund, you will have to narrow down your market and begun a focused approach.

Included here are a few low-budget ways to market your small business.

Polish Your Website

Making your website professional and fast-running may not seem like a marketing technique to you, but it can boost your revenue enormously.…

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5 Reasons Why Using A Professional Translation Company Is A Must

When it comes to hiring a professional translation company to translate your documents or video into a new language, nothing beats hiring the right one, as results matter in all walks of life and this is no different when it comes to making sure your new company marketing material reads perfectly when your new target audience finally get to see it.

Content translator on the job

For this reason, we explore five reasons why using a professional translation company really is a must if you want results that will actually get you new business, not lose it!

Experience Of Translators

When you hire a professional, you are normally hiring someone with great experience, and this is often no different when it comes to using a professional translation company to make your translation dreams come true.…

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3 Ways to Easily Stay In Contact with your Customers

With so many different businesses vying for the attention of our globe of consumers, it can be hard to know what you can do as a business to ensure that you’re on the forefront of people’s minds when they are in need of the type of product or service you happen to provide. One way you can help yourself become a household name associated with your industry is to constantly be reaching out and communicating with your current and potential customers.

Direct mail for staying in contact with clients

To learn the best ways to do just that, here are three ideas for staying in contact with your customers.…

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3 Ways to Make Your Small Business Look More Professional

As a small business, it can be difficult for you to feel like you can compete with larger, more established businesses in your same field. From the money they have to spend to the years they have on you of building their brand and reputation, it can be very discouraging when you have to go up against some of these big dogs. And if you’re not doing everything you can to look as professional as the bigger businesses, you’re not doing yourself any favors either.

Beauty shop business owner

But if you truly have something that your big name competition doesn’t, you deserve to be in the market just as much as they do.…

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Marketing a New Product: Strategies to Create Brand Awareness

As a new product designer or product-focused entrepreneur, the most important part of your job is, of course, coming up with a great product in the first place. But of course, this alone does not guarantee success and marketing that product should be approached with just as much thought and care as the initial design if you want it to go out into the world and take its rightful place alongside other items that are now household names.

Promoting new product

Once you’ve developed a brilliant product, you need to make the world aware of it and also make them see why they need it.…

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3 Tips for Updating Your Marketing Plan for the Coming Year

If you’re looking to grow your business into new areas and demographics this year, or even if you’re just wanting to get a greater slice of your market share—and who isn’t?—then you’re going to want to take a hard look at your marketing efforts. The time and energy you put into marketing, whether it’s traditional marketing or online marketing, is going to be what gets you cresting over the hill into new markets.

Creating marketing plan that works

So to help you make that trek a little easier on yourself, here are three tips for recalculating your marketing plan for the coming year.

Recap How Last Year’s Marketing Went

You can’t very well know where you need to go unless you know where you’ve been.…

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How Coupons Work for Small Businesses

Whether you are a small business that is just getting started, or you’ve been around the community for a little while, getting people in the door to buy your product or service can be a tricky thing. It’s important to spend money to make money, but when you have tight finances and your product is already costing you a good chunk of your budget, how to you make money?

Using coupons for shopping

You’ve tried to run specials before as well as get coupons out, but your success rates have been low and not many people even knew you were running a special. You not only wasted valuable advertising money, you also wasted time and effort, and the people who did take advantage of your coupons or specials didn’t make up for the cost of putting those specials on.…

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3 Marketing Areas to Think About When you’re Doing a Store Remodel

If you’re thinking about remodeling the storefront of your business, there has likely been some kind of event that has pushed you to making this decision. Whether you need more space, want to make better use of the space you have, have gotten negative customer feedback or anything else, choosing to remodel your business space can be hugely beneficial or a huge setback depending on how well you execute your plan.

Store remodel and redesign

One area that many businesses neglect to think about when beginning a remodel is how to spin this news from a marketing perspective. If your customers are going to be affected by this decision—which they will be—you have to think about how to make this remodel still work for your business, your customers, and your bottom line.…

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Understanding a Direct Mail List

A direct mail list is a great opportunity for a business to get, retain and create new customer. However, there is not a lot of clarity in terms of which lists work best, or how to actually find good lists. Another element of mystery is how you can find out whether or not your mailing list investment has paid off.

Direct e-mail list

Unfortunately, entire books could be, and have been, written on these different subjects so it would be impossible to cover all that ground. For now, therefore, let’s just take a look at the main types of mailing lists. And, for information, you can buy mailing lists here.…

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10 Tips on Building Your Email Marketing List (and Why it Matters)

As digital marketing has evolved we’ve seen more and more companies looking to maximize their audience reach and response through new channels, particularly social media. And while that makes sense – an ever-expanding amount of consumers are spending more and more time on social platforms – at the same time, businesses shouldn’t neglect ‘older’ methods which may still be just as effective, in particular, email.

Email marketing

Why email? In a study published by McKinsey and Company last year, they found that despite the rise of social networks, email “remains a significantly more effective way to acquire customers than social media – nearly 40 times that of Facebook and Twitter combined”.…

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