Many small business owners make the mistake of believing that their company can do without a website. With small businesses often targeting people in the local area and surrounding areas, it’s no surprise that many small business owners tend to think that the world of the internet is best left to the larger, global corporations. However, times have changed and whilst this may have been true a few years back, more and more people are searching for small, local businesses online. Because of this, businesses of all shapes and sizes from roadside stalls to huge global companies can all benefit from their own business website.…
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3 Reasons Why Every SMB Should Have a Graphic Portfolio
As the leaders of small businesses, we’re constantly looking for new ways to elevate the marketability of our companies. After all, projecting the appearance of professionalism and maintaining an optimal image are essential when you’re trying to appeal to a wide range of leads, as many of them will arrive at your site having no prior knowledge of your business.
A graphic portfolio is similar to any other portfolio you would see, but it incorporates a visual aspect for a more polished and informative look. Here are three reasons why every SMB should have one:
1. Letting Them See What You Do
You can tell somebody what you do all day long, but until they actually see some results or previous achievements with their own eyes, all they’ve really seen is an explanation.…
Continue readingDifficult Sells: Hot Spruce Up Your ‘Uninteresting’ Product
As Morrissey didn’t say, some products are easier to sell than others. The latest Game of Thrones Big Book of Sex Scenes, that’s an easy sell. It’s a great title and, frankly, an SEO goldmine. The perv in all of us would love to read it – and we all know why you’re really tuning into the swords and sexing HBO show every week.
But then there are the difficult sells, the niche products that have to jostle their way through the competition and push into the limelight without customers falling asleep during their pitch. Without the proper nourishment, these speciality products will flounder like a fish in outer space.…
Continue readingLessons in Marketing: How to Use Promotional Items to your Advantage
Every business should incorporate promotional products as a part of their marketing campaign. When implemented well, promotional items can generate a stream of leads and referrals; as well as increasing the brand awareness for the business.
Many promotional items are typically used by business owners at trade shows and are given to family, friends and neighbouring businesses to create awareness. Although this is a great start, there are many other ways promotional items can be used to boost brand awareness and value to your business. Use the following tips from Melbourne’s Promotional Product Experts.
They can be used to create more compelling direct mailing campaigns
Direct mail marketing can be an effective marketing channel to drive qualified leads and sales to your business.…
Continue readingBack to Basics – How Talking to Customers is Making a Comeback
It may sound obvious, but talking directly to a potential customer is one of the most effective ways to promote what you do. By talking directly, I don’t mean crafting a personalised email to a carefully curated mailing list. I’m talking about having a conversation face to face.
That’s where pop-up marketing comes in. You may have seen the pop up in its various, often trendy, guises – an unused shop front temporarily taken over by a restaurant, a corner of a public space dedicated to an art installation. It’s a promotional format that’s easily translatable to any and every type of business.…
Continue reading5 Local SEO Tips for Cash-strapped SMB CEOs
Are you a small business CEO working on a shoestring budget? Are you looking to make your mark on the local SEO scene? Then here are some tips to help you cruise along the online route smoothly without stretching your budget.
Related: Local Onpage SEO: My 11 Point Checklist
1. Create Local Places Pages
If you want to build a local SEO presence, then ensuring that you have a local business page for all three major search engines i.e. Bing, Yahoo and Google, is imperative. True, you will have more to take care of in terms of three different listings and dashboards but it is well worth the effort in the long run.…
Continue readingOnline Marketing Versus Traditional Marketing – What Should You Choose?
Marketing a product or a service is a necessity for every single business out there. If nobody knows about a product, sales will not be generated and profit does not exist. Marketing is vital but few business owners actually have the necessary knowledge to make correct choices.
The biggest debate that normally appears is using online marketing or traditional marketing. We can say that online marketing is rather new, although it has been used for some years now. It practically refers to using the tools that are offered by the internet in order to promote the services or products of a company.…
Continue readingFour Marketing Tactics that Should be Employed on Your Website
When it comes to having a business website, it is important to understand what the purpose of your site is for. Basically, a website is an advertising and marketing tool that is a hub for a business’ online presence. That sounds important, right?
Well, it is. Take a look at this example of a well put together static website page. You don’t need to click anywhere but that page to see many examples of what your website should have if you want it to be an exceptional marketing tool.
1. About Your Business
Even though you don’t need to provide all of your information on one static webpage, you do want to make sure that your lead in page has links to the other places you really want people to see on your website, and that you make sure those links are visible so that they are easy to find.…
Continue readingFinding New Ways to Bring Business Through your Doors
Sometimes getting new business doesn’t just revolve around the things that you are doing online to attract customers. If you run a brick and mortar business in a local area it can help to do things to cater to the local folks as well, as they may be the majority of your sales.
That doesn’t mean that you should close down your website or ignore your social media accounts though. In fact, they can be just as much help on a local level as they are on a global level, you just need to be using them right.
1. In Store Coupons And Discounts
One of the ways that you can use your social media accounts for your actual local business is to post coupons and discounts that people can only get when they come into your store.…
Continue readingMarketing your Small Business – from Online to In-House
The internet has become such an extremely viable way to market any type of business or venture, and because of that many businesses forget about the traditional ways of marketing and attracting sales. While being online and mobile is important for all businesses, big and small, it’s still just as important to market locally if you do any sort of business on a local base.
That local base doesn’t necessarily need to be an actual storefront. Maybe you sell items at flea markets or art shows. That still counts as being local. So why would you miss out on great opportunities to increase client counts and sales?…
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