In February 2011, Google made big news on the Internet by publishing an algorithm change for search engine relevancy. By and large this was designed to punish duplicate content farms that re-purpose the same written content over and over in different forms.
I’ve seen plenty of panicked content online about what this means to e-marketers and website developers, but little in the way of how small business owners can capitalize on the Google algorithm change.
Winners and Losers
There were plenty of losers that aggregate informational content that are now scrambling to learn what has happened and re-strategize ways to defeat the Google changes. …Continue reading