How Promotional Products Can Help Your Business

When it comes to promoting your business you can only do so many things online. Plus, your words can only say so much when you are telling people about your business. Having some promotional items for your business can make a huge difference in sales and in the amount of people that recognize your business name.

You probably want to start out with some logo creation, so you have something somewhat simple to display on items, along with your business name, and possibly contact info. What goes on each product will depend on the product and it’s purpose.

Basic Promotional Items

You can find great cheap deals on basic promotional items, like pens and stickers, all over the internet.…

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Content Marketing – Optimise your Article for Search Engines

Writing articles and posting them to your website can be extremely valuable to your business. Some of the benefits of content marketing include:

  • It keeps your network and current customers informed of what’s happening
  • It engages new customers as news about your company is shared and liked on social channels
  • It creates an active and busy website which can lead to higher engagement and conversions from your visitors
  • it can improve your rankings on Google when done correctly

Content marketing

Many business owners I know are confident they can write an engaging article for their customers and potential customers. The area they are not sure about is how to optimise the article for the search engines.…

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First Impressions Matter: The Importance of Effective Signage

When we first look at another person, commonly we will look at their face first. A person’s face is where emotion, mood and feeling is communicated, and can tell us a lot about a particular person. Signage is the face of your business. It’s where customers gain their initial impression, and decide if they want to buy your goods and/or services.

Vegas signage

To break it down, we’ve put together the top 5 reasons that indicate the importance of effective signage.

Brand awareness

Signs can be an essential component of a business’s overall marketing strategy; it is what’s going to promote your products and/or services.…

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Customer Knowledge Leads to Targeted Marketing

The basics of marketing include having a memorable and distinctive brand, including your logo, colors, slogan, and so forth. But a successful marketing campaign requires more than just a great image or even a great product.

The best that Madison Avenue can dream up for you is worthless if it doesn’t reach the people who are most likely to buy your product. That’s why targeted marketing is so important to your success.

Sometimes the process of placing things in front of the right eyes is easy. If you sell diapers, you sponsor children’s television shows. Sports gear promotes well on baseball field fences, and it makes good sense for a locksmith to apply a sticker nearby while installing deadbolts.…

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Social Media Tactics for Pop-up Promotions

Pop-up promotions have become an increasingly popular marketing tool for small businesses and start-ups, some people even claim that they are better at launching and growing a new business than social media.

But when it comes to the competition between social marketing and the real-world, face to face kind there doesn’t have to be a loser. Pop-up promotions and social media can be used together, and if it’s done well the whole can be significantly bigger than the sum of its parts. Which is why pop-up space provider Promotional Space put together a simple infographic to show you how to incorporate your social media marketing with pop-ups and your pop-up marketing with social media.…

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The Link Between Branding and Social Media

We’ve talked before about the use of promotional products in your branding efforts. Today we’re going to explore ways to improve your social media presence to better reflect your brand and engage your audience. Why? Because in 2016, if your company or idea isn’t represented on social media, you will have a much harder time finding success.

This isn’t just a tagline or one of those “buzz phrases.” It is the truth. According to Adweek.com, almost 30% of the time a person spends online is spent on social media sites. The average adult has 5.5 accounts across social media and is active on 2-3 of them.…

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3 Easy Ways to Improve Your Content Marketing Results

It’s common for clients and in-house content marketers to shift their focus and retool their strategy after the initial launch. Managing SEO, inbound links, and social traffic is a learning experience, and many realize that their goals have changed.

Unfortunately, changing your plans can get expensive when it’s not done right. Here are a few ways to improve your content marketing to meet your goals, without driving your budget into the ground.

Evaluate Your Goals and Target KPIs

While all businesses care about the bottom line, it’s a common mistake to expect your content to immediately tie back to sales. Instead of community building, many companies focus on immediate ROI and leads generated per post.…

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Streamline Your Local SEO Efforts

SEO is one of those tasks that can quickly feel as if it’s never done, or the work is endless. Especially in some areas where there are relatively few benchmarks or easy ways to organize your SEO efforts. It’s also unfortunate but true that working mostly from a computer can lead to several distracting habits, like obsessively checking email or social media updates.

Local SEO

So where local SEO is concerned, how can you optimize your own habits and organization so that you’re conducting a streamlined and efficient SEO project? We’ve gathered several tips to get you working smarter, not harder, on your local SEO.…

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What are the Top Marketing Managers Looking for in their Latest Branding Campaigns

Branding campaigns are a great way to increase brand awareness and develop or strengthen a brand image. Often these are the main aims of branding campaigns, as opposed to bringing in leads or increasing your conversion rate.

One of the most popular ways of enhancing a branding campaign is through promotional products, a proven method for improving brand awareness.

Incorporating merchandise into your campaign

Marketing managers are always looking for new and creative ways to improve when it comes to branding. Using promotional merchandise within your campaign can be an integral part of your strategy that may even become indispensable in time.…

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4 Reasons Print is Still Valuable to Small Businesses

There is much debate over whether print marketing is dead or not as some argue that because we have entered the age of the digital, it has made print obsolete.

Print ad

However, there is plenty to suggest print is still extremely important and valuable in today’s business market. Mark Ritson, professor of marketing at Melbourne Business School says marketers are rejecting traditional media ‘at their peril’, and points out that 60 per cent of people still trust print advertisements.

Regardless of debates on the longevity of print, many businesses can still benefit from investing in it now. Especially small businesses and startups.…

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