POST CATEGORY : Marketing

7 CRITICAL Things Your Business is Missing Out Without Email Marketing

Before the age of the internet, business owners aren’t left with much option when it comes to promoting their products. They are limited to billboards, physical campaigns, radios and TV commercials. Are they effective? Yes. Are they costly? Definitely!

Check emails on a mobile phone

With the advent of technology and the Internet, email marketing has become the main medium for business and product promotion. Digital distribution continues to grow exponentially as more people depend on the Internet for everything they need. But what happens if your business does not utilize email marketing? Here are 7 truly critical things your business is missing out on without email marketing.…

Continue reading →

Your User’s Mouse is Trying to Tell You What’s Wrong With Your Site

Your website is a work of art. The design is clean and beautiful, the visuals fit perfectly with your brand, and the entire site is structured to quietly guide users where they need to go.

But there’s a problem: Users aren’t cooperating.

Browsing

Most of them seem to insist on using your site incorrectly. They’re not navigating to the right pages, no one is contacting you or filling out the forms, and most importantly, the number of people buying what you have to offer is much lower than it should be.

This is a trap many companies fall into: They put great effort in designing a website based on how the user is “supposed” to use it.…

Continue reading →

Use of Logos in your Delivery Business

Creating a business that predominantly sends products to the customer such as e-commerce is a growing field. Websites such as Ebay, Etsy and Folksy are all based on the idea that those who post items for sale must take responsibility for the packaging and delivery of the product in question. But with so many hundreds of packages and sales occurring every day, how do you get your delivery business to stand out? Here are some simple ideas that won’t cost the Earth that will help impress your customers and keep them loyal.

Mollydooker wines delivery packages

Branding the Package and the Presentation

Everyone loves getting a delivery, particularly one they’ve been expecting.…

Continue reading →

5 Types of Effective Marketing Swag for Your Etsy Brand

You love to craft, and you’ve been told time and again people would pay money to buy what you can produce. You’ve decided to try to earn some extra income – perhaps even grow your passion into a viable career someday – by opening an Etsy store.

Etsy sewing shop

In order to effectively get the word out about your store, you should start a marketing campaign to grow awareness about your store. Pass out and mail swag personalized with your Etsy shop’s information. Give these items as a bonus with an order, mail them to influential reviewers and bloggers, and pass them out at crafting fairs.…

Continue reading →

These 5 Internet Marketing Mistakes Will Ruin Your Small Business in NO TIME!

The internet marketing can do you wonders as far as boosting your business. Not only does it give your business it’s much needed publicity, it downright helps you with sales and establishing your brand. But did you know that implementing the wrong internet marketing strategies can do the EXACT OPPOSITE?

Internet marketing mistakes

Depending on which internet marketing mistakes you make, instead of helping you skyrocket your small business, you’ll end up in dire straits or worse… you might end up closing it.

What internet marketing mistakes am I talking about? Read on…

1. Running a paid ads campaign without carefully setting a cap

It’s very easy to make a mistake when running a paid ads campaign.…

Continue reading →

5 Reasons to Exhibit at a Trade Show

Compared to direct marketing and online advertising, exhibiting at a trade show is far from cheap. From renting floor space to developing a great booth, the high cost of exhibiting at a trade show makes this form of marketing one that many small to medium-sized companies ignore solely due to its expense.

Trade shows are great places to generate fresh sales leads for your business

While exhibiting at a trade show can be expensive, the rewards can match – and in many cases, vastly exceed – the cost of developing a booth, renting floor space, and travelling to and from the event itself.

We asked trade show experts Display Wizard about the benefits and rewards of a great trade show exhibit.…

Continue reading →

3 Tips for Managing Keyword Match Types in Google AdWords Campaigns

By dominating the world of keyword match types, the PPC advertiser can learn to make his or her advertising budget go a lot further. The careful management of keyword match types in any PPC campaign is essential. Using the available platform-specific tools can help you with that. For example, if you run AdWords campaigns, using AdWords management tools can help you a lot.

Indeed, it’s one of the best ways of saving on advertising costs and generating a much higher return on investment.

PPC management

Those new to PPC management should try implementing the following three tips as part of their general approach to keyword match type optimization.…

Continue reading →

3 Ways to Take Advantage of Thanksgivukkah and Other Opportunities

It just so happens that Hanukkah and Thanksgiving both happened to be on November 28th this year. To celebrate this phenomenon, many decided to call this day ‘Thanksgivukkah.’ You can bet there was a huge marketing frenzy surrounding this day.

Thanksgivukkah

For example, there was a 9-year-old boy in New York City that created a “menurkey,” a turkey-shaped menorah, and actually got the funds to created it from a Kickstarter campaign. Or Dana Gitell, who decided to trademark the word after snapping up the Twitter handle and creating a Facebook page. Even Los Angeles geared up to create a festival around this holiday.…

Continue reading →

PPC Advertising is Not Just About Keyword Match Types

Novices to PPC Advertising might very well believe that managing a PPC Advertising Campaign is all about selecting the right keywords and attaching those keywords to appropriate advertisements and their respective landing pages.

Even though this is the basic idea behind PPC Advertising, without a doubt, and one of the reasons why Google AdWords Advertising is one of the easiest to get involved in, this is not the be all and end all to PPC.

pay-per-click advertising

The possibilities for getting really creative with your PPC Advertising are endless. The types of PPC Advertisements available to the average online marketer are expanding all the time.…

Continue reading →

Google Hummingbird and its Impact on SEO and Content Marketing Strategies

The new Hummingbird update from Google has hit the online marketing world by storm, much like every other update they’ve ever done! Site owners, marketers and search engine enthusiasts alike seem to go into frenzy-mode every time Google changes something. And rightly they should, every update makes a significant leap forward for the actual users.

google hummingbird algorithm update

While it usually sets most marketers back a few, or several steps – where they have to head back to the drawing board to figure out a game-plan to fight their way back to the top of the search engines for terms like “Test fit black elastic underpants sizes 1-20”, or “prefabbed concrete slabs in Glendale”.…

Continue reading →