How Social Media Can Affect Your Business in 2010

social media in 2010Social media websites grew at exponential rates in 2009. According to a report where Twitter grew at a staggering rate of more than 1000%, Facebook also achieved a growth rate of 228%. 2009 was also a year when most businesses joined social media websites like Twitter and Facebook to promote their brand. It is a well known fact that social media would be one of the most important factors which will affect all business either online or offline. So here are some tips that businesses should follow in 2010 for their social marketing campaigns.

Web 2.0 Customer Support: – Since most of your target audience would be using these websites, you have to make sure that you provide information about your products and customer support to your clients on such websites.…

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10 Tips For Integrating Social Media Into Your Marketing Mix

social media marketingFor most small businesses, social media should be one weapon in your arsenal – not your entire marketing strategy. Look for smart ways to integrate social media into your current marketing efforts. Just like any other tactic, it has its own benefits, advantages and shortcomings – you can’t rely on it for everything, so play to its strengths. Here’s some tips for smart social media integration.

1. Always connect the dots – link back to your website from all your social media profiles.

2. Where possible back up the contacts you make on social networks. Myspace recently acquired and promptly killed Imeem leaving millions of users without access to the contacts they had developed on that network.…

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50 Small Business Twitter Lists

50 small business twitter listsAre you too busy to scour Twitter for new informative business experts to follow?   Have no fear, I’ve made it really easy for anyone who hasn’t had the time to explore Twitter lists.   I’ve gathered a collection of 50 Twitter lists that are full of the most influential small business Twitter users.

This is an easy and convenient way for you to connect and network with small business experts all from one single source.   You can follow each of these lists or pick and choose which business gurus you’d like to continue following.

Believe me, I know this isn’t every small business Twitter list that exists.  …

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How To Set Up A Custom Landing Page For Your Business Facebook Fan Page

1. Login to your Facebook account.

2. At the bottom left of your screen – click on Applications (blue arrow pointing).

Facebook fan page landing page step 1

3. Click on Browse More Application.

4. Type in FBML in the search box.

custom Facebook fan page landing page

5. Add the app to your Page.

setting up a custom landing page for Facebook fan pages

6. A window will open up to select the Page you want the application to install to.

add FBML to your Facebook fan page

7. Go back to your Page and select Edit Page.

editing a Facebook fan page

8. Scroll down to the FBML settings and click on Edit.

custom business Facebook fan page

And then on this.

Facebook fan landing pages

9. Name your box. I named mine ” Download Report” . You can change it whenever you want.…

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8 Reasons Why I Made A Custom Landing Page For My Facebook Business Fan Page

customizing facebook business fan landing pages

1. Create a strong first impression on people who are not logged into Facebook but are finding me on Facebook.com/InternetStrategyClub via Google or via an email. Dropping them on my Fan Page Wall which is active and full of comments, links, and photos etc might be way too much for somebody who just found me.

2. Make my page stand apart from hundreds of thousands of Business Fan Pages to Facebook users who are not fans of the page yet but are finding me either via Facebook Ads or word of mouth mention from another fan.

3. I took some very popular blog content that I had written, assembled it by topic and put it in a free report to give away on the landing page, so no additional work and I could get it done and out on Facebook in two days.…

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The Mrs. Kravitz Effect

online brand monitoringIf you are a baby boomer like I am, you probably remember the 60s television show, Bewitched. Mrs. Kravitz was the busybody next-door neighbor of the sitcom’s main characters, Darren and Samantha Stevens. Mrs. Kravitz was extremely nosy; always peeking through the curtains to see what was going on at the Stevens’ home. If there was anything strange activity or unusual behavior, she knew about it (Samantha practiced witchcraft, so strange or unusual was an understatement.) The point is, she was extremely observant and clearly saw the goings-on where no one else did.

In today’s social media environment consumers have enormous control over what is said about your product or company.…

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7 Ways to More Effectively Use Twitter for Business

twitter for business tipsTwitter has not only received quite a bit of press in the past year, but it has also become an important tool for many trying to market their business, product or personal brand. Of course, people and businesses alike are doing this with a varying degree of success and some have a much better handle on the whole social media for marketing thing than others. Here are a few tips to improve your Twitter experience if you’re floundering or if you’re not seeing the results that you had hoped.

1. Read what your followers are saying. The point of social media is that it should be a two way street.…

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31 Twitter Apps Your Business Should Explore

31 top twitter applicationsA few months ago I featured 27 Twitter Applications Your Small Business Can Use Today.   I’ve come across 31 additional Twitter apps that I’d like to share with you.   Twitter applications are tools that help you efficiently get the most out of your Twitter activity.   They can save you time and effort while streamlining your marketing and social networking efforts.

New apps are popping up constantly.   Every app described in this list has not been discussed here before.   So combined with the previously featured 27 apps, you now have 58 applications at your disposal.

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Tweetr – This applications allows you to share files up to 10MB via Twitter.  …

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300+ Completely Free Twitter “Follow Me” Buttons and Icons

free twitter follow me icons and buttonsBy now you’ve probably started trying your hand at Twitter.   Everyone’s trying it, so why not you?   If your business is new to Twitter, you’re probably working on gathering followers.   One great way to make sure your customers can follow you is by adding a Twitter “follow me” icon onto your blog or website.

There are a lot of good Twitter graphics to choose from online.   I’ve put together a list of sites that offer the best “follow me” buttons absolutely free of charge.   Between all of these sites there are over 300 “follow me” icons to choose from.

Web Design by mts – This site offers 10 Twitter follow me icons for free download.  …

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27 Twitter Applications Your Small Business Can Use Today

twitter small business appsTwitter is growing in popularity by leaps and bounds lately.   It seems like everyone is talking about Twitter.   The neat thing is that everyone seems to use Twitter in their own unique way.   Hundreds of Twitter applications can be found on numerous sites that offer cool tools to help you manage the way you use Twitter.   If you use Twitter for marketing your small business, I sorted thru tons of apps to bring you the most helpful.   Feel free to suggest other Twitter apps, for business owners, below in the comments.

Twitter Toolbar – Downloading this free toolbar gives you instant access to Twitter.  …

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