4 Tips for Small Business Web Development on a Budget

One of the most important elements of successfully running a small business can be how effective your website is for attracting customers and allowing them to find what they need with ease. A 2013 Harris Poll showed that almost seventy percent of online shoppers abandon slow websites, which can result in a significant loss of revenue.

If you want to create or improve your business website but are operating on a tight budget, there are a few tips you can use to accomplish your web development goals without going into debt.

1. Review Your Budget Before You Begin

While ideas might abound for your small business website, being aware of your budget before you start spending money on web development can be vital when it comes to effective spending.…

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From Supply Closets to Multi-Facility Warehouses: Today’s Top SMB Inventory Management Solutions

Tracking inventory is essential in many small businesses, especially if you run a retail business. But there is much more involved in inventory management than simply tracking your products.

Inventory management

You also have to manage the pricing, the timing, the quantity of your orders, the best time for restocking particular products, the costs of your storage, and a lot more. A good understanding of your inventory is essential, and you must know how to manage it effectively.

Inventory management solutions give you much more control over your inventory, and they help to make this aspect of your business much easier for you, freeing your time up to focus on other tasks.…

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4 SEO Tips for the Non-Technical Business Website Owner

If you find SEO confusing, you’re probably asking yourself how in the heck a non-techie business owner like yourself can ever hope to master this ever-changing landscape effectively.

The truth is you can’t, there are plain and simply too many things to consider:

  • Creating an interesting blog (that will attract search engine visitors)
  • Page meta tags
  • Alt text
  • Heading tags
  • 301 redirects
  • Google Analytics
  • Site verification

And that’s just a small list of many factors that need to be addressed in the larger scheme of things. Creating interesting content is hard enough. Most business owners don’t have the time or the heart to get into the technical inner-workings of how a website works, nor how to label and tag this, that, and the other thing to make search engines like Google happy.…

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Does Clothing at Work Impact Employee Productivity?

The clothing you wear at work may have an impact on your daily productivity levels. If you want to do well on the job, you have to plan your outfits out in a meticulous and careful manner. Failing to do so can often lead to results that are less than desirable.

Businessman wearing business suit

It doesn’t matter if you’re a fan of classic mens business suits or more casual and easygoing attire. You have to make sure to dress for success every morning.

Attire impacts productivity

Attire can often influence peoples’ alertness levels. Studies indicate that people may be more alert and vigilant when they’re dressed in less casual manners.…

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Advantages of Home Drug Testing

There are several reasons why a person would opt to use a home drug testing kit instead of going to a lab for testing. Some of them might have tried a puff or two – or even a whole pipe of weed and wanted to know the result before getting sent to the lab by a potential employer, while others just wanted to see if one of their family members has a substance abuse problem.

Home drug testing kit

Not only for home use, a business can also use a home drug testing kit for convenience and ‘localize’ the drug abuse issues with new and existing employees.…

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Look up Loan Facilities from Reputed Nordic Financial Services

Occasional urgent financial requirements may come up. It is a common problem all over the world, especially for small businesses and the average household.

Euro banknotes

Many individuals and businesses in European countries are increasingly facing the brunt of a volatile Euro economy. In a connected common circulation market, economic conditions of one member state inevitably affect another, and vice versa. Furthermore, drastic developments such as jailing of veteran bankers on accusations of fraud and money laundering have affected the market conditions. Usually, you may live normally from paycheck to paycheck, meeting all the bills. However, it becomes problematic when an urgent situation comes up or you spend excessively on credit.…

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Reach the Right Customers with These Search Marketing Tips

Through strategic outreach programmes and carefully tailored content, small businesses can begin to make their online presence felt and climb up the search engine rankings in a process known as Search Engine Optimisation (SEO).

Search engine marketing (SEM)

Search marketing enables you to optimise your website to attract the your target audience. As many as 59% of small businesses predict that over a quarter of their revenue will be generated online in the next five years, making search marketing is increasingly important.

But diving in at the deep end and expecting to float is never a good way to begin any venture. Digital marketing experts take years to master and perfect their craft, learning exactly which keywords to target and focus on at any given time.…

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Reasons Why Small Businesses to Move to the UAE

If you have a small business, then you know that trying to go international is a tricky proposition. Let’s face it, it’s the stuff of much larger organizations. Or so you think. In fact, a number of small businesses are taking a look at the opportunities to expand into the UAE.

For one thing, the country is located at a strategic crossroad between east and west. Also, the leadership is pro-western and pro-business. In addition, it is becoming an important financial center. So much so that many are calling it the Silicon Valley of the Middle East.

The name is not without reason.…

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Marketing Tips to Create Demand for Your Product

In the world of marketing, demand creation is the process of creating demand for specific products where none might currently exist. Sometimes called push marketing, creating demand is far more involved– and perforce, often more expensive– than traditional marketing and branding, which typically seeks to meet or satisfy existing needs.

Create demand and sell!

Often, business or startup owners realize they need to generate demand when their innovative and new service or product sits on the market with only a few, intermittent buyers. Even if it could be an industry game changer, it’s not uncommon that only early adopters will take a chance with an unfamiliar brand.…

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6 Tips for Getting the Best Hires for your Startup

For startups, the greatest resource is the employees. The most successful startups are the ones who hired employees who really believed in the mission of the company and feel invested in the product or service being sold. But how do you find these employees?

Hiring top talents for your company

When it’s time to find new staff for your startup, here are a few tips to make sure you are hiring the best of the best.

Don’t be afraid to go remote

Many employers worry about hiring remote employees for a number of reasons, most often because they’re worried about productivity issues if an employee is out of the office.…

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