Building The Essentials: 5 Tips for a Successful Business Website

Beginners beware! Building a website is much easier than it seems. Once you nail down the basic elements which make up a successful, working site, you will have no problem building from there.

Business website

Your website is a digital store location for your organization, and it should reflect the same brand-centered themes as you would use for a brick and mortar address. It must be built to inform and project and urgency to take action.

Get started now with a few helpful tips towards building a functional and successful business website.

Spread your content wide

The internet is an endless pool of content.…

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Big-Business Growth Strategies Small Business Can Use

Every business needs change and growth in order to remain relevant in the market. It is therefore important to pursue growth for your business and see it become a big business. Changing times and seasons affecting the market conditions would require managing your business in ways that can make it grow significantly.

Growing your business

Here are great ways of turning your small business into a smart business. Try them today and see your business grow into heights you had never imagined before.

1. Market Segmentation

This strategy involves choosing a sub-set of the whole marketplace that to focus your sales efforts on.…

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7 Personality Traits of Highly Successful Business Owners

Once upon a time, books like How to Win Friends and Influence People and The Seven Habits of Highly Effective People were supposed to have been the final words on the subtle art of leadership.

But today, in an era of disruption, Zuckerberg-style power plays, and glass-ceiling-smashing, the inadequacy of a one-size fits all approach to leadership has been clearly demonstrated. Highly effective people, it turns out, have all sorts of habits.

Business co-owners

Is there still some value in trying to draw out the traits common to good leaders? Some people certainly think so. James R Bailey, a professor at George Washington University’s School of Business, proposed in the Harvard Business Review that one recipe for “vital” leadership consists of providing both direction and force.…

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Are You Still Using These 5 Obsolete SEO Techniques?

These are the things that typically happen to anything that gets old: they either grow or diminish in value. They either get preserved and perfected, or get stashed and forgotten.

Obsolete SEO techniques

SEO techniques are no exception. Most businesses aim to establish an online presence, and they know how valuable SEO is in attaining their goals. Still, tricks that help websites rise in popularity, and tools that make blogging easy, tend to change over time. Some SEO moves that may have been good when you were starting your blog or website may have already lost their edge as time passed.

That’s one reason why, on my blog at KevinOcasio.com…

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Three Comprehensive Tools Across Three Categories For Entrepreneurs

The famous philosopher Thomas Carlyle once said, “Man is a tool-using animal. Without tools he is nothing; with tools he is all.” In today’s modern, connected world, tools are more than just inanimate objects we build with, but those we use digitally to improve businesses and connect people around the world.

Busy entrepreneur

As entrepreneurs, tools are vital to long-term success. With the right instruments, you can take your business further, get things done quicker, and save money on costly resources. The following tools across three categories — search engine optimization, customer service, and content marketing — help your business do just that.…

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Building a Company LinkedIn Page? Follow These 8 Best Practices

Does your company have its own LinkedIn page?

It should. Trusting individual employees to act as faithful ambassadors for your company isn’t a winning strategy — though there are certainly ways to incentivize this behavior, as we’ll see in a moment.

LinkedIn business profile building

Noted business coach Steve Phillip lays out six convincing benefits of company LinkedIn pages on, what else, his LinkedIn channel:

  • LinkedIn company pages show off your entire company, not just its employees (rockstars or no)
  • They compel connected employees to act as brand representatives
  • They generate valuable data about customer and prospect engagement
  • They alert you when your company is mentioned by other LinkedIn users, including those you don’t follow
  • They highlight your company’s differentiators and value-adds

They don’t do all this on their own, though.…

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What are The Benefits of Buying a Pre-Owned Certified Car?

If you are considering buying a used car for your business, then you might be wondering whether you should shop around for a privately-owned vehicle or whether you should stick to a dealership’s certified pre-owned model. The advantages of a pre-owned certified vehicle are clear; while they can end up costing you more at the start, the guarantee they provide you is worth way more in the end than trusting a third party who has nothing to lose by selling a vehicle with an invisible “buyer beware” sign on it.

Certified Pre-Owned (CPO

Certified pre-owned (CPO) cars have to go through rigorous testing to ensure that they don’t have any unforeseen mechanical defects that can end up really costing you in the end.…

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Tips on Getting Your Employees to Follow Safety Measures

Do you own your own small business? Is it challenging to get everyone to follow the rules at all times when it comes to staying safe? And is it even more challenging to enforce these safety measures? Preventing workplace injuries should be one of your top priorities.

Worker safety

Workplace injuries account for the majority of injuries on the job and employees missing work dates throughout the work year. This can cost you thousands of dollars and lost time and wages for your employees. Finding ways to help everyone stick to the rules and guidelines is important.

Here are just a few examples of different ways that you can help motivate your workers.…

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7 Salesman Tactics to Avoid When Shopping at a Dealership

Car salesmen get a bad reputation; there is no doubt about that. Like any other salesperson, their job is to convince someone that they have to put themselves behind the wheel of a car on their lot. If you are in the market for a used or new car, then the only way to come out ahead is by making a budget, sticking to it, taking the emotion out, and not getting caught up in high-pressure sales tactics.

Car salesman

Before you start looking for the car that suits you and your business, make sure to look out for these seven sales tactics that can have you making a not-so-good choice, courtesy of our friends at Applewood Nissan Richmond dealership.…

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Trading 101: What is Margin Call Trading?

If you are buying shares on margin, you should maintain the minimum balance in your account as stipulated by the broker. The margin balance should be maintained so that you will be eligible for margin purchase. If you fail to maintain the margin money in your account, you will get a margin call.

Trader is doing margin trading

The margin call will be made by the broker to request you to deposit more money in your account so that you will not be penalized. If you fail to manage sufficient money in your account as per the margin call definition, you should want to sell equities to manage sufficient balance.…

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