3 Tips for Setting Realistic and Beneficial Business Goals

As a small business owner, setting and achieving realistic and beneficial business goals is necessary for ultimate business success. Without having goals for your business, you run the risk of never reaching as far as you could with your organization or pushing yourself to your professional limits.

Business goal

However, setting business goals isn’t just about thinking about something reasonable you want to achieve and hoping that it happens for you. So to help all small business owners make the most of their business goals, here are three tips that will help you set both realistic and beneficial business goals.

Be S.M.A.R.T.

…Continue reading →

Precautions to Take When Marketing Your Home Business

The beautiful thing about living in the modern world is the technological advancements that make it possible for anybody to work from home if they just have the motivation, the right idea, and the tools to do it. Working from home is most everybody’s dream. There is something so appealing about setting your own hours, waking up when you want, doing a couple hours of work, but taking a break and playing with the kids, taking the dog on a walk, or making yourself lunch whenever it pleases you.

However, there are catch 22’s that come with having a home based business.…

Continue reading →

Using Recognition Items To Improve Your Work Environment

In ever-larger workplaces, it can be very easy for employees to feel lost in the shuffle and unappreciated for their contributions to the organization’s goals. Managers first realized long ago that people want to be treated as more than just a number when they are at work. Employees like to be recognized for their hard work and publicly praised for their dedication.

While there’s never a line item on a profit/loss statement that shows income directly attributed to providing recognition to employees, it is nevertheless an effective investment in employee morale. There are good reasons why these expenditures will pay dividends for years to come as you work to build an exceptional workplace.…

Continue reading →

B2B or B2C – Which Should My Startup Choose?

Opening up a new startup company comes with many decisions. Where are you going to work? Who is going to be working with you? How are you going to sell your product or service? It is this last question that is the focus of this article.

B2B vs. B2C for startup

When it comes to selling your product or service, you typically have two primary options — you can sell it directly to a customer, or you can sell it in bulk to another company and let them sell it to their customers. It is a major decision for your new company to make, and as such it is not one that should be taken lightly.…

Continue reading →

How A Liquor Licensing Attorney Can Save Your Business

Owning a business built around alcohol must have seemed a good idea at the time. There is certainly money to be made, and some people are just great building a business based on customer camaraderie and good cheer. Maybe alcohol is the perfect pairing for your restaurant menu, or maybe you see profit potential in a retail store. How a liquor licensing attorney can save your startup business?

Busy bar

Here’s to you!

Whether you’re planning a bar, pop-up bar, restaurant, private club, or retails sales, here are 5 good reasons you need a liquor licensing attorney from the beginning:

  1. First-aid: It ain’t easy to open and run an alcohol-based business.
…Continue reading →

Taking your Business Online? What You Need to Consider

If you’ve finally made the decision to take your business online, then you’re doing the right thing. Today technology dominates our lives and more and more people head to websites and apps to purchase items or use different services – so if you’re not tapping into this market, you’re missing out.

Online business presence

There are a few things though that you should consider first before you put your sites and apps live. To help point you in the right direction then, in this post you can find out a few useful steps to take.

Usability of your Website

Your website will be the focal point of your online presence and as such it should be easy to navigate, be clear, styled appropriately for your business and not slow to load.…

Continue reading →

How To Be Good At Being Your Own Boss

Trying to be your own boss has its inarguable upsides. You can decide on the dynamics of your workplace, choose your own hours, treat staff well and try to maximise profits for yourself. But while that all sounds like a cinch, it takes more skill than you might imagine.

Successful female CEO

Running a business is a marathon

Most small business owners take years, even decades, to hone their skills, using famous entrepreneurs as templates or attending in-depth courses on the subjects of business and finance.

Even those who are clued up might struggle in the bear pit of free market capitalism. It only takes one slip-up in a dodgy financial climate to turn your once-thriving business into a stagnant shell of its former self.…

Continue reading →

Boost your Confidence, Boost your Success

In many ways the difference between running a small business and being a freelancer is that the pressures are greater. Everything comes down to you ultimately, it’s just that everything amounts to far more things!

Confident business owner

For freelancers, as for CEOs of small businesses, confidence and assertiveness are key. After all if you don’t have confidence in your own abilities, and demonstrate it, why should a prospective client or potential new hire have any confidence in you.

Confidence can be learnt

Some people are naturally more confident than others, but confidence can be learnt and developed. If you’re not naturally confidence this doesn’t have to put you at a disadvantage with a little disciplined practice.…

Continue reading →

4 Ways to Boost The SEO of Your Online Business or Website

You don’t have to be an SEO pro to boost your website rankings on Google.

I know it sounds hard to believe, but it’s true.

There are a whole bunch of small and even simple things you can do to help improve your website’s SEO.

SEO rocket launch

And in this post I am going to show you just how easy it can be.

Are you ready? Let’s go…

Add External Links

Everyone is obsessed with links when it comes to SEO, and for good reason. The way that Google ranks websites was originally based on links and today they still play a big part.…

Continue reading →

Even The Smallest Home Businesses Need An Online Marketing Plan

Even if you are simply a crafter making natural skin care products, jewelry, or you are an artist painting watercolors, you still need to market your business if you want to sell the things you are creating. As a creative person, you’d probably love to do something your enjoy for a paycheck. And, it is possible, if you set up an online marketing plan.

Online marketing lady with megaphone

Yes, these types of items can sell great locally, whether you are selling them in a store as a consigner, or you are selling them at a local arts and crafts show. However, you can make more money making them available in more places, like around the world, simply by being online.…

Continue reading →