Small business, by definition, is something that is run out of minimal resources and budget. It is hence quintessential for these business owners to make the best use of what is available and thus extract the maximum mileage out of their resources. What this means is that SMBs get very little leeway when it comes to experimentation and exploration of new channels. This is a vicious cycle because without experimentation, you can never know what’s best and what should be avoided.
So how do small business CEOs get out of this catch-22 situation? Here are some tips.
If you are a family run business with years of operation under your belt, it is likely that a lot of money you spend on marketing and operations are already budgeted for.…Continue reading