Four Marketing Tactics that Should be Employed on Your Website

When it comes to having a business website, it is important to understand what the purpose of your site is for. Basically, a website is an advertising and marketing tool that is a hub for a business’ online presence. That sounds important, right?

Business owner accessing business website

Well, it is. Take a look at this example of a well put together static website page. You don’t need to click anywhere but that page to see many examples of what your website should have if you want it to be an exceptional marketing tool.

1. About Your Business

Even though you don’t need to provide all of your information on one static webpage, you do want to make sure that your lead in page has links to the other places you really want people to see on your website, and that you make sure those links are visible so that they are easy to find.…

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5 Pieces of Equipment that Make The Dental Business Easier and Better

You will most likely make it through your life without ever knowing someone who enjoys going to the dentist. From our earliest memories, we remember the awkwardness, the pain, the too hotness, the too coldness, and the numbness of our dental experiences.

Dental business

But, at least in the past decade or so, dental technology has been getting better, equipment has been getting smarter, and dentists have been improving their techniques to make the whole endeavor more palatable. Consider dental cameras, sonic toothbrushes, better fluoride buffers, new substances for fillings, and less conspicuous braces all as things that are helping the dentistry business out.…

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How your Business Location Effects the Perception of your Business

Think about some of the top tier businesses in the world. Yes, any kind of business – just bring to mind the first few that spring into your head when you think ‘prestige’. You might have thought of Google, or Facebook, or any kind of dot-com company, or perhaps you thought of a financial services business that’s a real heavy hitter. No matter what kind of business you thought of I bet there’s one thing that unites them all: they have a great business address.

Virtual office location

What do I mean by that? Well, a dot-com company is going to reside in Silicon Valley or New York, and the financial company might be in Washington.…

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Finding New Ways to Bring Business Through your Doors

Sometimes getting new business doesn’t just revolve around the things that you are doing online to attract customers. If you run a brick and mortar business in a local area it can help to do things to cater to the local folks as well, as they may be the majority of your sales.

Price tag

That doesn’t mean that you should close down your website or ignore your social media accounts though. In fact, they can be just as much help on a local level as they are on a global level, you just need to be using them right.

1. In Store Coupons And Discounts

One of the ways that you can use your social media accounts for your actual local business is to post coupons and discounts that people can only get when they come into your store.…

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Marketing your Small Business – from Online to In-House

The internet has become such an extremely viable way to market any type of business or venture, and because of that many businesses forget about the traditional ways of marketing and attracting sales. While being online and mobile is important for all businesses, big and small, it’s still just as important to market locally if you do any sort of business on a local base.

Vinyl records shopping

That local base doesn’t necessarily need to be an actual storefront. Maybe you sell items at flea markets or art shows. That still counts as being local. So why would you miss out on great opportunities to increase client counts and sales?…

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Why Businesses Need Faster Broadband for Harnessing IoT?

The world is running behind time now! Nobody has time and the same applies to the Internet of Things also. Everything needs to get faster to reach the top level first. Since a majority of the work done by t]he big organizations depend on faster Internet, it is important for the Internet Service Providers to deliver the demanded speed.

Internet of Things (IoT)

Higher speed requires better technology and higher costs which many organizations do not want to incur as it affects their profit margin! It is a vicious circle, indeed. With the tech advances in fibre optics and its usage in connecting high-speed broadband for business and residential customers, speed is no more a worry for the ISPs.…

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What Does Your Choice of Van Say About Your Business?

Remember Del Boy Trotter’s Reliant Regal van? That hideous yellow plastic tricycle was the anti-hero of the BBC’s Only Fools and Horses show, endlessly belching black smoke onto the main streets of Hackney. And yet the Trotter’s Independent Traders van wasn’t just a three-wheeled punchline – it was a painfully accurate reflection of what small businesses across Thatcher’s Britain had to do to keep mobile… not to mention a painfully accurate reflection on the quality of business itself.

The Reliant Regal was never a popular workhorse, but plenty of people struggled through the Eighties in clapped-out Morris vans or Mark 2 Transits with their doors tied shut using string.…

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Want to Empower Employees? Take a Vacation

As a small business executive, you’re working harder than ever to compete with larger organizations, keep your margins high, and maximize your productivity. With more than 50 percent of the working population employed by small businesses, it’s no wonder you’re working so hard.

Employee on vacation

Countless studies, common sense, and your mother agree that taking a well-deserved vacation isn’t just a luxury — it’s a necessity for your health and well-being. Do we really need to tell you this?

Despite the importance of breaks, many small business executives feel that taking a pass on time off is a matter of necessity. Office Depot conducted a survey last summer that revealed that not even two-thirds of small business owners were planning to take a vacation.…

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Social Media Sets the Tone

Just because you have an event, a presentation, a performance, or a gathering in a place like New York City; that doesn’t mean you can get away with no social media presence. The fact is that social media sets the tone for so much of our lives; those who choose not to partner with a social media agency in NYC for their event do so at their own peril.

Social media

Politics

Ask anyone about their political opinion in New York City and they are bound to quote something trending they read on Breitbart or in the NY Times today. We may not even appreciate it but for those not totally connected to the political world, our social media channels still set the pace for what we ingest.…

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When OSHA Visits: Smart Ways to Handle Your Company’s Citation

If you’ve been notified of an inspection by the Occupational Safety and Health Administration (OSHA), you need to respond quickly. You also need to know how to prepare your employees for any questions they may be asked by an OSHA inspector. Here’s how to handle your company’s possible citation.

OSHA inspection

Talk to Your Attorney

If your company has received notice of an OSHA inspection, you should consult with an attorney right away. Your lawyer will help you gather the information you need to prepare for the investigation.

Greeting the Inspector

The inspector will arrive at the company and present his or her credentials.…

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