Increase Consumer Engagement with Video Conferencing

One of the keys to building a successful business or brand is capturing long-term consumer interest. The best brands in the world know this. Uniqueness plays a huge factor, of course. Finding a need in the market and fulfilling it in a way no one else can or will ensures there will be a long line of customers beating down your door.

Video conferencing

But unless your company is Google or Facebook, then you might be in for some stiff competition. The minute you launch your business, you’re already competing with a ton of other companies doing the same thing you are, with all of you trying to win over a larger slice of the consumer pie.…

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Is It Time to Expand Your Business?

When a business is doing well, it is often tempting to leave things well alone on the basis that if it isn’t broke, why make changes. But this is somewhat short-sighted and many businesses will benefit from expanding in order to grow. So how can you tell when the time is right to embark on a business expansion programme and what the best way to go about it is?

Business growth and expansion

Build Your Customer Base

There are lots of different ways to expand a profitable business but the most obvious one is to build your customer base. Firstly, look at ways to keep your existing customer base happy, perhaps by offering new products and services.…

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Benefits to Choosing a Virtual Private Servers for Your Startup Business

Part of having a successful startup is ensuring that you have developed a strong web presence. In order to do this however, you must have a high quality website that draws the attention of your target audience. As such, one of the first steps to developing a company website would be to find the appropriate web hosting company.

Server rack

Since there are literally hundreds of web hosting services out there, having a few guidelines to compare to would be beneficial. Below are some factors you should consider when choosing the best web hosting service provider.

Know What Your Hosting Needs Are

Before you can determine which web hosting service would be ideal for you, you’ll need to have a clear understanding of what it is you need.…

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Captivate Business Conference Guests With Their Own Devices

There’s nothing worse than meticulously planning a meeting replete with carefully crafted PowerPoint slides, handouts, and a speech you worked on for weeks, only to look up and discover that everyone is playing Angry Birds and checking the weather on their devices. You want to storm out in disgust. But you have to soldier on.

Using a smartphone at a conference

This frustration is magnified tenfold for conference planners. Every detail is carefully plotted. Yet the only thing anyone talks about afterwards is the great party they were able to arrange on some social networking startup app during the boring speech about web design best practices.

There was a time when everyone hated their phone.…

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5 Steps to Build Processes That Safeguard Your Most Sensitive Data

It seems like major corporate data breaches have become all too common. In fact, they’ve become so common that you might have become immune to such news.

Business data security

If you own or run a small business, you might think protecting sensitive data is not something you have to worry about. But you’d be surprised by the amount of information you collect and need to protect. From credit card numbers and addresses to phone numbers and financial and medical information, it starts to add up pretty quickly.

That’s why you need to establish processes for handling sensitive information.

Of course, creating solid processes for handling data is common in the corporate world, but oftentimes, small business owners are so focused on the details of day-to-day operations that they don’t focus on creating data processes.…

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Supply Chain Management: Benefits to Outsourcing and What to Look For

Outsourcing… to many small business owners and startups, the term outsourcing essentially means expense. While it is true that outsourcing various tasks will result in some type of expense, in many instances, the return on investment makes the initial costs worthwhile.

Supply Chain Management

Though there are some responsibilities that can easily be handled in house, there are others that are best left to companies and professionals who have the experience and means to get the job done in a more effective manner – such as supply chain management. An experienced third-party logistics or 3PL provider can deliver the best distribution services so your customers are always satisfied and will always come back.…

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The Differences Between Contractor and Permanent Recruitment

The staff make-up of any company is one of the deciding factors of success or failure of the company. It is crucial that the staff profile and expenses are spot on. To achieve this, companies often blend recruiting permanent staff and recruiting contract staff. To properly reap the benefits of both classes of recruitment however, it is important to understand what each one entails.

Contractor vs. permanent recruitment

What is contract recruitment?

Contract recruitment focuses on bringing in workers strictly for a short term assignment. This sort of hiring generally reduces the liability of an organisation as the organisation doesn’t have to offer the contract staff all the full benefits due to a full time employee.…

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Resources and Knowledge for the Small Business CEO

Increase Consumer Engagement with Video Conferencing