Tips To Help The Small Business CEO Get PR

public relations marketingA small business owner constantly thinks about trying different forms of marketing to attract new customers. After all, especially in today’s economy, marketing can make all the difference giving you a leg up on the competition. Traditional marketing programs like brochures and direct mail or even social media marketing platforms like Twitter and Facebook can provide a sizeable competitive edge.

But another area of marketing that’s very popular right now is something that we all want for our business, although it can be very challenging to accomplish. Every small business CEO wants good public relations (PR) for his or her company.…

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The Difference Between Strategy and Tactics

business strategy and tacticsFor many organizations, strategy (the “why we’re going to do what we’re doing”) is one of those mysterious, behind-closed-doors activities conducted annually by a small group of senior leaders. It’s viewed as a superior mental and managerial activity.

In contrast, tactics (the “how we’re going to do what we’re supposed to do” – the execution element) is typically thought of as the grunt work, relegated to and performed by the rest of the organization. Yet, it’s these tactics – the focused activities performed by every person, every day – which are the difference between organizations that perform predictably and consistently – and those that don’t.…

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Growing Pains – Positioning Your Business Now for the Upturn

recovering from the recessionWhat do you see your business doing 12 months from now, when we’re out of the recession and making the upturn?

If you’re like many U.S. businesses, you will be playing catch up to where you were before you cut staff and put projects on hold to reduce costs.

You don’t want to be behind when the economy begins strengthening and coming out of recession. Many companies are going through tough times right now, but the smart ones are positioning themselves for growth so they are ready when the economy recovers.

Four Problems You Don’t Want to Have to Deal With

What happens when companies grow before they have the processes and technology in place to support the growth?…

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Creating Organizational and Individual Accountability In 5 Easy Steps

Creating Organizational and Individual AccountabilityHere’s a five-step process for creating organizational and individual accountability, which will help to achieve extraordinary results in any organization:

1. Establish the organization’s top three objectives. This means the significant few, not the important many. (This is what we at Six Disciplines refer to as Vital Few Objectives- VFOs). Once identified, these vital few objectives must be clear, concise, measurable, obtainable – and assigned to one individual to be responsible for achieving.

2. Assign each of the objectives to a specific team member.

3. Ask each team member what resources he or she needs to win. To help people win, team leaders must remove the barriers or roadblocks that stand in the way.…

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Improve Performance Through Time Tracking

time trackingIf you want to improve performance, or likewise increase capacity or capability, you need to track the one thing that you’ll never get back: time.

In order to improve effectiveness and efficiency, you must understand how your time is being used. With all of the technological advances over the past two decades, we’re continually forced to do things “better, faster, cheaper.” In other words, all of these advances have taught us how to be more efficient.

But – have any of these advances (spreadsheets, email, cell phones, IM, etc.) made us more effective?

The difference between the two?…

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Improving Email Marketing Through Segmentation

email marketing segmentationWith multiple organizations competing for customers’ attention these days, personalization isn’t just smart – it is absolutely necessary. After all, there is nothing more off-putting than being on the receiving end of a marketing email that shows no knowledge of your interests or who you are. True, creating different email messages for different groups is more work, but it’s worth the extra effort when your email messages resonate with your customers.

Every small business can segment their customer base to improve the relevance of their emails. For example:

* A restaurant can email a “˜Kids Eat Free on Tuesdays’ promotion to families who have visited in the past six months

* A sporting goods store can send one email to customers who have recently purchased a bike to let them know of a sale on bike racks and another message to customers who have purchased skis or snowboard equipment to tell them about an “˜End of the Season Winter Clothing Sale’

* A garden center can send out a “˜Planting for Spring’ promotion to home gardeners and another “˜Bulbs Available in Bulk’ promotion to professional landscapers.…

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31 Twitter Apps Your Business Should Explore

31 top twitter applicationsA few months ago I featured 27 Twitter Applications Your Small Business Can Use Today.   I’ve come across 31 additional Twitter apps that I’d like to share with you.   Twitter applications are tools that help you efficiently get the most out of your Twitter activity.   They can save you time and effort while streamlining your marketing and social networking efforts.

New apps are popping up constantly.   Every app described in this list has not been discussed here before.   So combined with the previously featured 27 apps, you now have 58 applications at your disposal.

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Tweetr – This applications allows you to share files up to 10MB via Twitter.  …

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Getting More Out of PPC Advertising: 5 Tips for Optimizing Your Landing Page Now

optimize landing pages for PPC advertisingSo you think you’re ready for PPC management? Fantastic. But before you throw the kitchen sink at it, make sure you are prepared to succeed.

If your company is showing signs of growth, one of the first things to evaluate is the quality of your landing page. While PPC advertising can do wonders for your business by boosting your online visibility, driving qualified traffic to your website, and reducing wasted advertising spending, bidding on keywords and placing text ads in the search engines are not the only steps. Before you go on the hunt for the perfect PPC management firm, make sure you are sending people to a landing page that gives them what they want and makes it easy for them to take action.…

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6 Tips For Buying An Existing Business

tips for buying an existing businessBuying an existing business is a good option because it saves the buyer from hard work establishing a new business and promoting it. Buying an operating business is always considered a way of less risk because it brings a lot of current customers with itself.

So if you are planning to buy a business because of its advantages, then this article is for you. In this article I will discuss some basic things each buyer should think about before making a final decision to buy or not.

1. Assess Your Skills – You should be completely aware of your skills. You should be ready to handle the responsibilities which come with a business.…

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Increase Flexibility and Reduce Costs with Targeted IT Outsourcing

Targeted IT Outsourcing

Are you looking for ways to minimize increases in long-term staffing commitments, yet want to position yourself for growth once the economy recovers?

Outsourcing is a great way to create flexibility while meeting current demands in the organization, particularly in small and mid-sized businesses. (Throughout the remainder of the article I’ll refer to small and mid-sized organizations as SMBs).

In trying to solve current issues, companies may create new issues by turning over their IT department to an outsourcer without oversight, or negotiating outsourcing agreements solely to cut costs. Costs escalate because normal updates or company growth wasn’t included in the contract.…

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