As with any campaign your business runs, how it is received by customers goes a long way in determining whether or not it will be successful.
In the event you’ve orchestrated a social media campaign and it has fallen on deaf ears for the most part, there is a reason to focus in on as to why that’s the case.
Presumably, your company’s reasoning for using social media in the first place is more than likely at fault. Before you dump the social media campaign, ask yourself:
- What was our goal with social media in the first place?
- Did we put 100 percent behind the plan or was it a half-hearted effort?
As a small business CEO, there is a ton to think about – finances, hiring, marketing, social media, branding, partnerships. As someone who gives advice to small business owners and entrepreneurs, I know just how much advice is out there when it comes to best practices and business plans.
What can one comment on Twitter do to your brand? Surprisingly, a great deal. Social media plays a vital role in how people perceive your goods or services.
More and more small businesses are setting up their Web headquarters on Facebook instead of a traditional website. This has several benefits over a typical small business website. For one, a Facebook page is free. It also provides an instant connection to potential customers in a way that standard websites don’t. You don’t need to hire a professional to design a Facebook page, and you don’t need to pay someone to optimize it for search engines.
While the dawn of the internet has brought us e-commerce and a brand new channel to market, it has also empowered the consumer in an unprecedented way. Websites like Trip Advisor and Review Centre have given unhappy customers a very public platform on which to vent their spleen about any perceived injustice and this can have business owners running for cover.
