In a world where consumers have an almost unlimited number of places to shop, small businesses must work even harder to stand out from their competition. One way to differentiate your small business from other small businesses (and big brand retailers) is to humanize customer service by ensuring that your website is as customer-friendly as possible.
Don’t have a lot of time or money, or you simply aren’t sure how to get started? Here are three low-cost, high impact tips you can use to help improve your site’s customer service capabilities while generating more conversions at the same time.
Create an FAQ Page
An empowered customer is a happy customer-and nothing empowers your customers more than ensuring that they have all they need to make the smart decision to do business with your business! …
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Disasters can strike anywhere at any time. Whether it is man-made or natural, disasters can be crippling especially to small businesses. When you think about it, what small businesses should be investing in is a feasible emergency contingency plan. But the reality is, 
Everyone knows the benefits of being active members in social networking sites. The huge opportunities brought forth by social media blasts for promotion is almost too good to be true for small business owners. The temptation of free publicity it seems is too much to not give in.
There are more and varied types of individuals in the workplace today than ever before. Along with various social and cultural challenges this diversity brings, the psychology of understanding people from various backgrounds and experiences can spell the difference between an advancing company and one stuck doing things the way they have always been done.
