Technology has undoubtedly been beneficial to businesses of all sizes. With the promise of convenience, convergence and collaboration, we have yet to see a promising business which has an aversion to using technological tools.
Although it is tempting to get the latest trends and tools for business improvement, there are still, in my opinion, two things that may make business owners become apprehensive about: lack of budget and security breach risks. While the budget can be worked out by allotting funds to strengthen the business, security breaches are often the most overlooked.
Small businesses have as much to fear on online targeted attacks as corporation giants do, maybe even more.…
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With the advent of technology comes a convenient way of running your business. Who would have thought that social media, gadgets and various business tools can enable even the technologically-challenged entrepreneur to be connected even if they are away from the office?
Every second that your business website is down, your software isn’t working, or your hardware is offline costs you money and customers. You need to get back up and running as quickly as possible. And while a lot depends on what you need and the quality of your tech support, you can help make it all happen a little faster.
An effective marketing strategy is vital for any business. When paid advertisements, billboards and brochures were all the rage back in the day, there was a mad scramble to get the best, albeit affordable, designs to get mass attention. Nowadays, social media is at the forefront of marketing that everything and anything which it encompasses seems to be a necessity for businesses to use.
