3 Effective SEO Strategies for Professional Industries

Professional industries have to approach search engine optimization differently than other businesses. Creative industries and ecommerce businesses have the benefit of versatile freedom when it comes to marketing their products and services, while professional industries are expected to stay within the lines of, well, professionalism.

SEO for professional industries

Of course, the basics of SEO are the same regardless of your industry. However, the marketing that accompanies those SEO strategies varies. Whether you’re a lawyer, cosmetic surgeon, or management consultant, you’re tasked with finding the best ways make your business searchable and generate revenue. Here are three effective SEO strategies for professional industries like your:

Create Linkable Content

Inbound traffic is powerful in the world of search engine optimization.…

Continue reading

Why You Need to Develop User Friendly SCADA Systems

The entire Supervisory Control and Data Acquisitions Industry was first developed out of the need for a user-friendly interface to remotely control devices in an industrial environment. This sounds like a mouthful, and it is. However, one of the original keys to SCADA is the words user-friendly.

SCADA system

As interfaces became more advanced, at times the emphasis in systems control was placed on the sensors and the devices being controlled, but not on the user and the ease with which they could interact with the data being collected.

The initial reasons for developing user-friendly SCADA still apply.

Everyone Can Play

A user-friendly system means that anyone on your management team can control systems.…

Continue reading

Boost Your E-Commerce Game With These 6 Strategies

Does your sales strategy have a well-articulated e-commerce component?

Perhaps you don’t have a choice. If your company doesn’t have a physical office or product from which to hawk goods or services, e-commerce is necessarily the be-all-end-all of its sales strategy. This is a much more common arrangement than many realize.

Ecommerce strategy

For now, most consumer-facing businesses maintain some sort of physical presence out in the world, whether that means a dedicated storefront, a mobile stall, a truck or van, or some combination of these and other vectors.

But these physical points-of-sale increasingly aren’t enough to keep discerning customers happy. Even the most staid businesses now recognize the importance of a hybrid approach: a sales strategy that blends the humanity and tangibility of in-person transactions with the scale and reach of e-commerce.…

Continue reading

The Financial Industry is Rapidly Changing

Since the advent of online banking, the financial industry has undergone several important changes. Meanwhile, terms such as fintech (i.e. financial technology) has become part of the everyday journalistic jargon, pointing to rapid innovation and change.

Fintech

Besides the development of new apps and decentralized technologies, new participants have entered the industry to the benefit of the public. Here we take a look at some of the most profound and important changes taking place within the financial sector.

Blockchain equals the decentralization of banking

Banking as a profession has been around since the dawn of time, having played an integral role in human history.…

Continue reading

How to Keep Your Business Safe From Cyberthreats

If you think your company is too small to be vulnerable to cybercrime, think again. It’s not just big companies like Target and Experian that face cyberthreats to information security and assets. Companies of all sizes are vulnerable. But, unlike Target and Experian, your small business likely doesn’t have the resources to recover from a data breach or other cybercrime. Sixty percent of small businesses that suffer a cyberattack are forced to close their doors within six months as a result.

Cyberthreat

That’s why it’s so important to safeguard your business from cyberthreats. By following a few simple steps, you can drastically reduce your chances of being targeted by cybercriminals.…

Continue reading

3 Steps to Choosing the Best Website Hosting Plan for Your Small Business

As a small business owner, you have to make many decisions when it comes to how to set up and run your business. You have to decide where you’ll be located, what you’ll sell, how much you’ll charge, and what type of customer you want to serve. Well, one of these decisions also involves choosing the best website hosting plan for your company’s online presence.

Web hosting servers

If you’re not sure what that would be, not to worry. There are three fairly simple steps you can take right now that can help make this decision-making process easier.

Step 1. Determine Your Website’s Hosting Needs

It’s pretty much impossible to pick the best website hosting plan for your small business if you have no idea what your hosting needs are.…

Continue reading

4 Ways to Optimize Your Business Landing Pages

Business landing pages need to pop. Consumers and clients are very picky, and who can blame them when there are so many options at their disposal? Statistics show that 81% of shoppers do research online before making a purchase, 22% of businesses are happy with their conversion rates, and 72% of consumers who did a local search visited a store that was within 5 miles of their location.

These are impressive statistics, and one that really sticks out is that 78% of businesses aren’t happy with conversion rates.

Landing page optimization

It’s time to break away from this trend and make small changes to your landing page that can have a major impact on your sales.…

Continue reading

Things Every Business Owner Should Know About Hackers: A Crash Course in Keeping Your Company’s Data Safe

Hacker-proof

If you ask a group of people what they think of when you say the word “hacker,” you’ll probably get a lot of different answers. Over the years, our understanding of hackers and hacking has shifted. During the computer boom of the 80s, hackers were high-tech spies. Today, we imagine hackers as everything from burglars to vandals to inventors. But what do you as a business owner need to know about hacking to keep your company’s sensitive information safe?

Well, for starters:

  • The who, what, and why of hacking
  • Best practices for keeping your business’s data secure
  • How “good hackers” can help protect your from cybersecurity threats

 

Portrait of a Hacker

What is hacking?

Continue reading

Implementing Facilities Management Successfully in 7 Steps

Handling the management and maintenance of facility operations is a mammoth task. Thanks to facilities management software like CMMS, the face of facilities management has changed significantly and the overall performance of maintenance departments has enhanced.

Businesswomen using CMMS

Here are 7 steps to successfully implementing facilities management.

1. Effectively Manage Spare Parts Inventory

Start by managing the spare parts inventory. Imagine not finding a critical part when you need it urgently. Not only will it delay your processes but there will be wastage of time and money. When the maintenance unit is well organized, the maintenance supervisors can easily locate the parts needed at any time, at any location.…

Continue reading

5 Ways Cloud Services Help Lower Your IT Budget

Cloud computing is the future. There’s no doubt about it. The cloud computing market continues to grow at a staggering rate, and just about every company is using cloud services – whether in public, private, or hybrid implementations.

Buisnessman using cloud services

So if you’re interested in lowering your IT budget and becoming more competitive in the modern business world, investing in cloud services is a great choice. Not sure how cloud services can help you save money? Take a look at this list of 5 ways that cloud services can help you lower your IT budget!

1. No Investment In IT Infrastructure

Investing in IT infrastructure such as servers and databases can be extremely expensive – and even in best-case scenarios, this equipment will likely have to be replaced every 3-5 years.…

Continue reading