Yelp Ratings and Review: You Are in Control

Consider these facts: 98% of Yelpers have made a purchase from a business they found on Yelp, 89% of consumers make a purchase within a week of visiting reviews sites and 29% will visit a business within a day.

While there are a variety of business directory websites that offer customer reviews, none have received the acclaim and influence that Yelp has. With strong brand power and ability to directly influence customer’s purchase behavior, specifically for local businesses, Yelp should be the first place your business starts responding to reviews.

Yelp is for all small businesses

Since Yelp was founded in 2004 it has grown to see over 95 million reviews in just 11 years, that’s over 8 million reviews a year and over 23,000 reviews a day—quite a bit of activity!…

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The Value of Emotional Intelligence in the Workplace

The term ‘emotional intelligence’ was first used by best-selling author Daniel Goleman. The idea behind the phrase was so compelling that his book of the same name remained on the New York Times best seller list for over a year.

Emotional Intelligence (EI)

But why did his idea create such a buzz, and what made the sentiment so compelling? Employers and recruiters recognised that testing a candidate’s emotional intelligence (EI) level could help them decide on their suitability for a role, and EI has since become a key indicator during many recruitment procedures.

So what constitutes emotional intelligence?

Daniel Goleman named five specific character traits that define our levels of emotional intelligence:

  • Motivation: self-motivation to be more precise, rather than being motivated by money or other outside influences
  • Social skill: building rapport with people and engendering trust so that working relationships become stronger
  • Self awareness: understanding how our actions affect other people and the environment we are in, as well as the ability to put constructive criticism to good use
  • Empathy: an understanding and genuine compassion for others that also leads to trusting relationships
  • Self management: being able to identify how we are feeling, and control the way in which we communicate those feelings and emotions to others at work

He discovered that these traits, which are commonly seen in natural leaders, can also be learned.…

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Why Office Dress Codes Are Going Out Of Fashion

When you run a business with onsite staff, it is down to you to set the policy when it comes to how you expect people to present themselves at work. However, while office dress codes used to be pretty much expected by employees, more and more businesses, particularly in certain sectors, are abandoning the concept in favor of less restrictive dress policies.

Hip and fashionable business people

1. Dress Code Options

There used to be just a few options for your office dress code. You could have a formal business dress code, a business casual dress code (where men, for example, could wear a shirt without a tie but things like jeans, t-shirts and sneakers were not allowed), or no dress code at all.…

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4 Compelling Reasons Why Business Dashboards are Important to SMB’s

As a small business owner you already understand the importance of being able to collate and monitor data, to help you align your business in the future. However, this is often a time consuming process which could be made easier with the help of a business dashboard.

Cyfe business dashboard - screenshot

Through a convenient ‘easy-to-read’ visual display, dashboards pull complex data relevant to your company from multiple areas and present it on one screen. This includes information such as key performance indicators and metrics. This data can then be used to channel behaviour to deliver better results and grow your business.

Now you have a basic understanding of what a business dashboard is, let’s delve deeper and take a closer look at 4 compelling reasons why business dashboards are important to SMB’s.…

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How Your Business Can Go Global (And Why It Should Go Micro-multinational)

With the internet levelling the playing field for how far a company’s reach can extend, more businesses than ever are able to go global without relocating or losing capital in the process. Micro-multinationals, as they are known, are able to keep costs low whilst still operating on a worldwide scale. They embrace technology to keep their teams connected, but still maintain traditional face-to-face business relationships with clients, which has been proved to be financially beneficial in the long run.

Go global using digital tech

What steps can you take to turn your business into a micro-multinational? Here are a few hints to get you started.…

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6 Musts for Startup Managers Dealing With Employees

This is a sponsored post written by me on behalf of Microsoft Office . All opinions are 100% mine.

If a new business is to grow and thrive, a startup owner or manager must recruit the right talent, then successfully manage them in a way that gets the best results for the business.

Startup management

Some leaders come from a great upbringing that makes them seem like they must have come out of the womb that way. Yet, others – most, in fact – are made. Trained and educated by the people who’ve worked for them, and by those who they’ll lead throughout their career.…

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4 Reasons Why SMBs Need to Invest More in Safety and Sustainability

Safety and sustainability are two things that small to medium businesses just don’t think about enough.

Warehouse management

Being a small to medium business (SMB) is hard work. Markets can be inconsistent, money can be stretched, and the slightest setback can be devastating. For this reason, too many SMBs are not investing enough in safety or sustainability. However, there are several reasons why they should. First of all…

Now is the perfect time for rack inspection training and green initiatives!

If there’s one thing that SMBs always need, it’s security. There are so many question marks in the business world, and what small businesses need is some kind of guarantee.…

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5 Pieces of Equipment that Make The Dental Business Easier and Better

You will most likely make it through your life without ever knowing someone who enjoys going to the dentist. From our earliest memories, we remember the awkwardness, the pain, the too hotness, the too coldness, and the numbness of our dental experiences.

Dental business

But, at least in the past decade or so, dental technology has been getting better, equipment has been getting smarter, and dentists have been improving their techniques to make the whole endeavor more palatable. Consider dental cameras, sonic toothbrushes, better fluoride buffers, new substances for fillings, and less conspicuous braces all as things that are helping the dentistry business out.…

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How your Business Location Effects the Perception of your Business

Think about some of the top tier businesses in the world. Yes, any kind of business – just bring to mind the first few that spring into your head when you think ‘prestige’. You might have thought of Google, or Facebook, or any kind of dot-com company, or perhaps you thought of a financial services business that’s a real heavy hitter. No matter what kind of business you thought of I bet there’s one thing that unites them all: they have a great business address.

Virtual office location

What do I mean by that? Well, a dot-com company is going to reside in Silicon Valley or New York, and the financial company might be in Washington.…

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Want to Empower Employees? Take a Vacation

As a small business executive, you’re working harder than ever to compete with larger organizations, keep your margins high, and maximize your productivity. With more than 50 percent of the working population employed by small businesses, it’s no wonder you’re working so hard.

Employee on vacation

Countless studies, common sense, and your mother agree that taking a well-deserved vacation isn’t just a luxury — it’s a necessity for your health and well-being. Do we really need to tell you this?

Despite the importance of breaks, many small business executives feel that taking a pass on time off is a matter of necessity. Office Depot conducted a survey last summer that revealed that not even two-thirds of small business owners were planning to take a vacation.…

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