The Key Elements of Professional Letterheads

A letterhead is simply a piece of stationary that has a pre-printed heading on the page. It features the person’s name, organization name and address. You can have personal letterhead that has your family’s name, address and other contact information, but letterheads are essential in the business world.

Letterhead example

photo credit: Genevieve Luna / Dribbble

Let’s address the key elements of professional letterhead and learn why it is so important.

Why is professional letterhead so important?

Professional letterhead establishes the identity of your company. It is used to show that a letter or bill from your company is official correspondence. It proves that the message contained in the letter is the official one of the firm.…

Continue reading

How to Set Up an E-commerce Website that Converts: 5 Tips

What’s the point of setting up an e-commerce website if you won’t attract customers? How much you sell online is determined by how much you can influence consumer behavior.

Ecommerce website that converts

Mind you, you cannot force consumers to purchase your goods. However, there is something you can do: You can set up your website in a way that would convert your visitors into customers. This can be done by ensuring that your entire website creates the kind of user experience that makes them want to patronize your business.

“How can I set up such a website?” You ask. Note that the answer to this question is embedded in your website design and this article will reveal all you need to do.…

Continue reading

9 Pro Tips to Improve Sales Operations Efficiency

No matter how good your product or service is, without a good sales strategy you can’t achieve much. Here are tips to improve your sales operations efficiency.

Sales operations efficiency

Do you have a product or service that you believe is a game-changer in your field? Are you trying to come with the best way to make it known to the rest of the world?

If so, then you must first come up with a reliable sales strategy so that you can do as much business as possible right away. The goal here is to build your sales operations with a team that knows what it’s doing and consideration for all factors that all more people to notice your offerings.…

Continue reading

Boost Your Law Business With These Digital Tips

Though you may not be equipped to handle the business side of your law firm, it behooves you to become a competent businessman/woman. Your law firm will need the structure of a traditional business to keep things rolling in the right direction.

Digital law firm management

If you’re looking to get things organized, arm yourself with knowledge. Start now, and read through this brief overview of some digital tips for boosting your law firm’s operations.

Whip your website into shape

Your law firm needs to have a functional business website. People use the internet for almost everything in the 21st century, so you need to meet them where they spend their time.…

Continue reading

Diagnosis of SEO Needs: Getting Consultants To Fulfill Company Needs

It’s hard to be an expert at everything. You have a good handle on the primary focus of your company. But you don’t necessarily know the best course of action when it comes to marketing and promotions. That’s why it’s so vital to recognize your search engine optimization needs.

SEO consultant advising a client

If you don’t feel like you can jump into advanced knowledge on that topic right away, then bite the bullet and pay consultants to fulfill your company’s needs.

There are several different ways that you can approach the diagnosis of your business and marketing needs. You can look at full case studies that consultants showcase.…

Continue reading

How to Boost Traffic to Your Fitness Website

The question of how to get more traffic is quite familiar to all online content creators. This is because the growth and sustainability of their brand and business depend on how much following they get. Even though not all your followers will end up being your customers, a big following comes with advantages.

Increasing fitness website traffic

First of all, out of the many prospects, you will not lack a good number that will be converted into real customers. Also, people are attracted to popularity, so if your account has many followers, it will definitely attract more, and this could also mean you get paid by third parties.

Continue reading

6 Effective Marketing Tips for Freelancers

Did you know freelancers contributed around $1.4 trillion to the US economy in 2017? And this number continues to grow each year. With the increase in popularity of remote work, freelancing is becoming a popular part-time or full-time career option for many people.

Remote worker freelancing for a client

The thing is, with an increase in demand and supply comes an increase in cut-throat competition for independent workers. In order to stand out in the world of freelancing, it is important to put your best foot forward.

Here are 6 effective marketing tips for freelancers to help them kickstart a successful remote work career.

Identify key focus areas

Before any career move it is important to have a clear understanding of your expertise and desired focus areas.…

Continue reading

Pay-Per-click: Effective Marketing Strategy of Boosting Your Business

Pay-per-click is a terminology almost all marketers are familiar with as a widely accepted marketing strategy to promote businesses. The main question is; how much do we know about PPC? Pay-per-click (PPC) marketing is often referred to as paid search, search engine marketing (SEM), or google advertising. If you’re quite observant, you would have seen sponsored ads particularly at the top of Google’s search engine result page – That’s pay-per-click advertising.

PPC advertising

What are key benefits to including pay-per-click ads in your marketing mix? First off, as a small business owner, your marketing budget is highly precious. As a result, most business owners are apprehensive to maximize new marketing initiatives.…

Continue reading

How Translation Services Will Help Your Business Expand To The Global Market

Communications can break or make your business. Without proper communication, you risk losing clients—something that will automatically kill your business. Plus, the internet has provided many market opportunities for business establishments. So, you don’t have to limit your business to its parent country.

Translation service

You can venture into the global scene and thrive. But, how will you be able to communicate with clients who don’t speak your language? Well, that’s where translation service comes in.

What Is A Translation Service?

A translation service is a company that translated messages from one language to another. A translation service provider hires expert translators. With such service, you have a partner who can help your company penetrate other markets.…

Continue reading

How to Make a Flawless Testimonial Video That Helps You Sell

The times where companies monopolized the discourse around their products and services already gave way to a new era.

Thanks to social media and user-generated content, we’re living in a time where what customers say about your company or products is more important than what you say about yourself. Which is precisely what makes testimonial videos so great.

Recording video testimonial

Don’t get me wrong, there will always be a place in marketing for pieces like animated explainer videos and traditional ads. That said, testimonials leverage people’s love for video content by putting your happy customers in the spotlight. Since most potential consumers are more inclined to trust a peer, few things work better as a piece of advertisement for your business than a satisfied client singing your praises!…

Continue reading