Looking the Part – A Guide To Effective Visual Merchandising

Retailers are always faced with the challenge of trying to figure out new ways to pull customers into their establishment. Your store’s appeal is very important as it is the first impression you make on the public. Establishments that are clean and that speak to the brand’s identity are always a draw for consumers in a marketplace that can be very competitive.

Visual merchandising guide

For retailers who are looking to get ahead of the competition, visual merchandising helps to create a picture of the brand’s values in the minds of consumers. Expert visual merchandising from Sparfacts and other marketing businesses can flesh out an entire image for a retail establishment by focusing on the store’s arrangement, individual displays, and campaigns to drive sales.…

Continue reading

A Guide to Marketing a New Hospitality Business

From starting your own catering business to running a fully-fledged chain, the hospitality sector is notoriously tough. Whether you’re hiring staff, changing suppliers or kitting out your kitchen, the on-going success of your business hinges on good marketing.

Restaurant manager promoting dishes

No matter what type of business you run, from a catering company or food truck to restaurant or bar, you need to promote yourself.

Advertising agencies, television and radio are all effective methods, but can be costly. And adding more expensive outgoings to an already long list is something every hospitality business can do without. There are many ways of gaining maximum exposure at a fraction of the cost.…

Continue reading

Windows Screenshot Session Recording: How to Get the Footage You Need

There are a lot of reasons to screenshot your PC screen. You might be making a presentation for work, creating a software tutorial, or making a short “Let’s Play” video for YouTube. All that considered, it’s likely you’re reading this and looking for a free screen recorder. If you’re a Window’s user, it might come as a surprise that Windows has its own window session recorder, hidden away in its pre-installed Xbox app.

Windows 10 Screenshot App

Also, you can record your screen from a browser window, without installing or downloading a large program. It depends on the hardware you’re using, what you’re recording, and how much time you have at your disposal.…

Continue reading

6 Tips for Using Video as Part of Your Content Marketing

Video should be an essential part of content marketing for any business that wants to enhance its reputation, and grow its customer base, online. It’s the best way of communicating with potential customers directly and showing them how the business relates to their lives.

Creating video marketing content

You can choose to create your own marketing videos, or hire a professional to do the work for you. Whichever option you choose, you need to think carefully about how you can best get results from the content you produce. For instance, you may want to use video conversion so that you can include historical content and, tell a story up to the present day.…

Continue reading

The History of Signage Design

According to a well known online encyclo…pedia (wink wink), signage can be defined as any type of visual graphic that has been created to display information or convey a message to a particular audience. While that’s all very well and good for giving a broad description of signage today, we want to know where signage actually came from?

Old shop signage

How it was first used in comparison to today and what were the signs originally made of? Today we’re going to look at the first emergence of signage when man supposedly first learnt to express himself artistically, to the expertly designed shop signage by 4site Implementation and others.…

Continue reading

What Free Shipping Means to Your Customers

Customers want free shipping. Amazon has forced the issue, pushing retailers to offer free shipping on products. The customers of today expect shipping to be fast, and if you’re in a niche where other retailers are offering free shipping or better prices, you’ll need to offer the same perk to compete.

Free shipping

One study suggests that 90% of consumers say that free shipping is the incentive to shop online.

People want to shop online because it allows for shopping day and night, but if shipping is too costly, these shoppers will go to ground stores.

If you’re a small business owner, free shipping may mean the difference between your customers going to Amazon or shopping on your site.…

Continue reading

How to Make the Most of an Outdoor Marketing Event

In spring and summer, or if you live in a climate that’s friendly for outdoor engagements, it could be good for your business to get involved in an outdoor event. Outdoor marketing events come in many forms, but have several advantages; they have the potential to introduce you to loads of new people, they attract the eyes of passersby and passing drivers, and they allow you and your staff members to enjoy the outdoors at the same time.

Outdoor marketing event

So what steps can your business take to make the most of this event?

Maximizing the Value of an Outdoor Marketing Event

No matter what the occasion is, you can improve the return on your investment (ROI) for the event with these key strategies:

1.

Continue reading

Guide to Track Your SEO Rankings to Analyse Growth

If you have incorporated SEO in your digital marketing efforts, you need to have a plan for it. Experts often advise that your SEO plan should be measurable. It makes all the sense in the world. This is because it is the only way that you will be able to know whether or not your SEO strategy is working.

SEO rankings growth

photo creidt: https://managewp.com/blog/rank-tracking

With that, you will be able to determine the plans that need revision and the strategy that you need to do away with. The following is a guide that will help you get started with tracking SEO ranking to analyze growth.…

Continue reading

JD.com Brings Bumblebee to China

In celebration of the release of the new Bumblebee movie in China, JD.com, Paramount Pictures, and Hasbro have teamed up on content and e-commerce experiences to bring the beloved Transformer in the country.

JD Bumblebee

The promotional initiative brings back a previously introduced JD-exclusive character called Red Knight, which was first released in 2017. The partnership has also resulted in the release of three mini shorts revolving around Red Knight. Apart from Jingdong, Paramount, and Hasbro, Chinese menswear brand HLA and Panasonic will also take part in the promotional release.

The Red Knight action figure, which was designed by Hasbro, can be bought on JD.com.…

Continue reading

5 Reasons Why Branding Matters as Much as Your Products

When customers come to look at your website or social media channels, what do they see? Each aspect of your branding communicates something about your company – who you are and what you offer.

Apple Macbook brand

While your products matter, your branding matters just as much, if not more, because it’s what can keep you top-of-mind and set you apart from the competition. Don’t forget – your branding includes everything from your company’s voice, tone, customer experience and values to its logo, content, website and marketing materials.

As tempting as it may be to throw something together and make changes later, the more thought and effort you put into your brand in the beginning, the better your results will be in the long run.…

Continue reading