Short Guide to Advertising Black Friday Sales

Traditionally seen as a day of retail madness in the US, Black Friday has soon found it’s way to British high streets and online retailers, with mega savings available nationwide. With last year’s Black Friday and Cyber Monday weekend generating over £1.4bn in the UK online only, it’s no wonder that more and more businesses are jumping on the bandwagon and getting involved. They are right to, when you really think about the potential sales that could be generated with a simple offer or promotion.

Black Friday sales preparation

But what is Black Friday and Cyber Monday all about? Traditionally, Black Friday falls the day after Thanksgiving in America, and is the day when thousands of US companies offer huge discounts and offers in order to encourage sales to mark the start of the Christmas shopping season.…

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What is Digital Asset Management? Why is it So Important? (Infographic)

Digital asset management is basically a method for a company or organization to store and retrieve information as needed, on demand. This allows for more efficient and pragmatic decision making. If you’re not on board yet, this group of technologies and methodologies is quickly changing the way business is done, and you can be sure the competition will be using it, sooner rather than later.

Digital asset management can help you in many ways, for example in presentations, audio, Documentations, images and in any other multimedia content or digital content.. However what it all comes down to is that DAM can store digital assets and make them easy to retrieve and view whenever decisions need to be made.…

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4 Mistakes to Avoid When Creating Business Videos Using Screen Recording

Screen recording is being used as a tool to create business videos more and more frequently. Because it is able to capture footage of apps and software, websites, online platforms, and digital products – it is perfect for creating videos involving them.

Screen recording business videos

Creating business videos with screen recording is generally a lot easier than recording conventional videos. However at the same time there are several common mistakes that you will want to avoid:

1. Not capturing the video in the right aspect ratio

When you use screen recording you can normally set the frame that you want to record – and people often set it just to cover the specific area that they’re interested in.…

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How to Get the Most Out of Your Window Display

As a retail store, window displays are one of the most indispensable weapons you have in your marketing arsenal. They can turn the heads of those walking by and get them interested in your brand, converting them from mere passers-by into customers that will visit your store time and time again.

First-rate window displays tell everyone exactly what your brand is all about and enable its personality to shine through on the high street. The most eye-catching and unique window displays can even capture the imagination of the wider public by encouraging passers-by to share content about the display on social media, creating widespread attention around your brand.…

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Branding Your Business: Everything You Need for Small Business

Branding your business correctly is key to its success. Creating a brand that resonates with your customers gives your business a unique personality, and establishes a unique position in the marketplace. Not only does this attract the right customers, but it also helps to raise revenue as more customers turn to you for their purchases.

Small business branding on small budget

So how can a small business develop a strong brand on a tiny budget? Here are five simple things to get you started:

1. Make a Great Logo

Your company logo is an important part of your branding. Not only is it a visual representation of your business, but it also builds brand identity and customer loyalty.…

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Building a Strong Brand Identity: The Key to Small Business Branding Success

If you want your business to succeed, one of the things you need to take seriously is branding. Your company’s unique identity is what sets it apart from everyone else, a representation of your story and goals to your customers. Take Dunkin Donuts’ latest rebranding, for instance — dropping the word “Donuts” from their name. This is their effort to show their vision of becoming the “store of the future.” As a customer, you will not go to Dunkin just for their donuts anymore, but for their coffee, sandwiches, and shakes as well.

As a small business, your job to create the kind of identity that differentiates you from everyone else may be challenging.…

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3 Reasons you should Consider Working with a Social Media Agency

Social media is by far one of the simplest and most cost-effective marketing strategies you could use for your brand. It’s also one of the most difficult to master. Not only that, but many business owners still don’t seem to see it as a valid marketing tool for some strange reason. But with the right team, social media could be your most powerful marketing tool and it will provide a much better return on your investment than any other form of advertising.

Social media savvy people

Here are some reasons why you should consider working with a reputable social media agency.

What do they Do Exactly?

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How to Make Your Business Popular Online

When it comes to running a business successfully these days, you have to have a strong online presence. Maybe, in the past, having a great ad campaign on billboards and mailed out to customers was enough, but now, having a great website and a strong social media presence makes a huge difference.

Whether you’re a dropshipping company that’s always working with wholesalers, or an eco-friendly forward-thinking ecommerce shopping business, you need to get noticed online. And if you aren’t sure how to do this, or you want to revamp your efforts and get your business’s name on the map, you have to use the right strategies.…

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How Small Business Owners can Use Online Writing Services to Build Their Personal Brand

Roy Spence rightly said that what you stand for matters more than what you sell. Every organization has a brand identity. If you don’t give it much attention, then it will be a lame one; but every company is inevitably going to have a personality. Therefore, it is essential that you build on that brand because how people think of companies is very similar to how they feel about people. People perceive brands as good, bad, elegant, or old-fashioned, depending upon the nature of service or products that those companies provide.

Personal brand buliding

We first judge people on their looks, their qualities, virtues, and everything else comes later.…

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Digital Marketing for Beginners: 5 Things You Should Know Before Entering This Line of Business

Digital marketing is something virtually every business needs. That fact alone provides good job security, but this hasn’t gone unnoticed by many others hoping to enter the field. If you want to be able to compete and secure a position as a digital marketer, there’s a great deal to know. These five facts can help get you started.

Digital marketer working

1. The importance of video

Because most of the population is exposed to digital marketing, you have to figure that a great deal of them are doing so at time when they’re not interested in reading copy. Don’t rest on words, and don’t assume that photos will get the job done, either.…

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