POST CATEGORY : Marketing

Why Brand Safety Must Be Addressed in Your Digital Marketing Plan

Business owners put great effort into establishing and building their brand image. From the initial decision of what to name the company to the advertising strategy, all decisions help create an image that consumers associate with a brand.

Brand image safety

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that you’ll do things differently.” – Warren Buffett

Mr. Buffett is spot on in his observation regarding how quickly hard work can be ruined. Brand safety, or lack thereof, is an ever-present risk in today’s digital marketing world. Business owners who engage in digital advertising must ensure that their team and agency, if applicable, keep brand safety top of mind throughout the campaign.…

Continue reading →

Why Online Reviews are Important for Businesses

The online world has brought so much to our fingertips, from our weekly food shop to researching into our next holiday destination. One area in which it’s having an increasingly pronounced effect is the public perception of businesses, turning the internet into a forum that enables consumers to base their purchasing decisions on the opinions of like-minded individuals. Although word of mouth has always been essential to a business’s fortunes, it’s now easier than ever for companies to be made or broken by the wisdom of crowds.

Online reviews are important

Yet, some small businesses—particularly offline ones—still place little importance on online reviews, despite the impact they can have, let alone worry about whether these reviews are positive.…

Continue reading →

5 Ways to Get Free Business Advertising

The question has been asked by many people and businesses – How to get free advertising for your business?

Luckily, there are a lot of free ways you can advertise your business. Please note that it’s recommended you do this even if you’re already doing paid advertising. Free advertising can still be good advertising if you’re doing it properly.

Free business advertising

Here are 5 ways to get free business advertising.

1. Utilize Social Media

You probably already use social media for your personal needs and you know it’s free. It’s also free to create an account for your business, a page, a group, and more.…

Continue reading →

What to Look for in a Digital Marketing Partner

Many business owners spend less time investigating their digital marketing consultants than they do equipment and furnishings. In fact, one OutboundEngine survey revealed 58% of teams spend less than five hours a week on their general marketing strategy, a sign that many companies don’t adequately vet their digital consultants.

Digital marketing partner meeting

I’ve seen countless instances of businesses missing clear signs that their consultant wasn’t as reliable or brilliant as promised. Rather than trusting any digital agency unquestioningly, executives should learn the ins and outs of the digital ecosystem themselves to lessen their risk.

It takes time for leaders to build digital marketing knowledge, but it’s an investment that can save organizations millions and help foster future growth.…

Continue reading →

How Your Website Can Help Build Your Brand

Most business owners today are aware of the importance of a website. Even with the prevalence of social media, a website helps to establish a business as legitimate and professional. However, while it’s fair to say that a website is a requirement for doing business, don’t look at it as simply another expense, or a box to be checked. Instead, view your website for what it is: a fantastic opportunity to build your brand.

Business website design

Seeing your website from this perspective will help you create a better site that uses the full potential of the internet for establishing and growing a successful business.…

Continue reading →

3 B2B Email Marketing Strategies That Convert

If you deal directly with a single consumer, you can easily tug their heartstrings with a compelling newsletter to get them to buy something. However, B2B marketing is a bit different.

B2B email marketing strategy

The buying process typically takes longer and the investment will likely be larger. Over time, you will have to nurture a relationship with the purchaser or manager to make the sale. With that in mind, how can you successfully get a B2B subscriber to open your emails, let alone respond and convert?

Here are 3 strategies that a B2B company can use to increase customer conversions with email marketing:

1.

…Continue reading →

4 Ways to Maximize Your Online Presence

As you work to build your brand, startup or small business, it is only natural to focus on ways to use online and social media resources to your advantage. Whether you want to increase sales or improve brand awareness, the internet is a bountiful resource. It is just figuring out the best ways to tap into it.

Strategy to maximizing online presence

Here are four simple ways you can maximize your online presence to build your business.

1. Invest in a Professionally Designed Website

Whether you hand someone your business card bearing your website address, or someone finds you via social media or another website, your own website gives you the opportunity to make the first impression you’d like to make most. …

Continue reading →

Using YouTube For Marketing in 2019

When you’re exploring social media platforms and marketing channel options, YouTube may not be at the top of your list. It’s frequently overlooked, but if you are strategic and use it appropriately, it can be an excellent platform for marketing.

YouTube marketing platform

There are pre-made dashboard templates for YouTube that let you quickly and easily see how your performing on the site, which simplifies things even further. You can determine your return on investment and track your progress over time as you grow your audience and become more familiar with using YouTube as a marketing and advertising vehicle.

For beginners, the following are some things to know about YouTube marketing in 2019.…

Continue reading →

4 Ways to Effectively Market Your Sportsbook Business

Creating a sportsbook business is easier and cheaper these days. All that you need is to find the right sportsbook software and you can start in an instant. It allows you to create and manage your website, while also providing reports that you need. To ensure its success, however, there is one thing that needs your attention – marketing. Keep on reading and we’ll share some tips on how to promote your sportsbook business.

Sportsbook business marketing tips

Before we start, if you are looking for affordable software to help you build a sportsbook website, make sure to visit Bookiemarket.com and see what they can offer.…

Continue reading →

How Email Marketing for Business can Help You Make Your Dreams Come True

Any business with involves an online presence needs email marketing to grow. Email marketing is crucial because it improves your revenue, increases your communication, and reach significantly, is measurable, flexible, and scalable.

Email marketing campaign tactics

Email marketing can do much more. Here is how email marketing for business can help you achieve your dreams.

1. People use email a lot

People everywhere in the world use email in one way or another. This mass usage of email makes email marketing a great channel to sell your products and services. Chances are your target audience, and anyone you come across uses an email.

Email is different from other marketing channels such as broadcasting and print in that it offers direct communication with the target audience.…

Continue reading →