POST CATEGORY : Marketing

Outsourcing Marketing Functions: 7 Things Chief Marketing Officers Should Consider

While outsourcing exists in every nook and cranny of various industries, it is the B2B marketing sector, which is rapidly expanding with its aid. However, for the chief marketing officers (CMOs), outsourcing functions need more thought that you could imagine.

Outsourcing

We’ve seen copious examples of this with the outsourcing commercials. And at present, it has expanded to digital content creation, analytics and so on and so forth.

Here are some of the factors we’ve pinpointed for CMOs to take into consideration while outsourcing marketing functions.

1. Remembering The Purpose Of Outsourcing

Why do companies outsource?

According to a Deloitte’s Global Outsourcing Survey 2016, companies outsource owing to the following reasons:

  • Use it as a cost-cutting tool – 59%
  • To enable focus on their core business – 57%
  • To solve capacity issues – 47%
  • To enhance the service quality – 31%
  • Critical to business needs – 28%

Sometimes, CMOs tend to forget why they are outsourcing in the first place, which should not be the case.…

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4 Ways to Optimize Your Business Landing Pages

Business landing pages need to pop. Consumers and clients are very picky, and who can blame them when there are so many options at their disposal? Statistics show that 81% of shoppers do research online before making a purchase, 22% of businesses are happy with their conversion rates, and 72% of consumers who did a local search visited a store that was within 5 miles of their location.

These are impressive statistics, and one that really sticks out is that 78% of businesses aren’t happy with conversion rates.

Landing page optimization

It’s time to break away from this trend and make small changes to your landing page that can have a major impact on your sales.…

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Top SEO Techniques and Strategies for 2018 (Infographic)

SEO continues to play a critical role in the marketing industry. Currently, nearly all consumers are using the various search engines to look for product information. Marketers have no otherwise but to look for better ways of marketing their products online. The competitive advantage of any store will now be achieved through the available online platforms.

SEO 2018

Entrepreneurs need to be keen while choosing the best SEO strategy to use for their online marketing campaigns. First, the strategy you choose should be industry specific. You need to get to clients where they are found most. Clients can be categorized depending on their demographics and the kind of products you are using.…

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How to Use Digital Marketing for Your Business

Nowadays people tend to get increasingly aware of the power that the internet has for improving our lives. Well, one of the most significant ways in which we can use the internet to our advantage is for improving our businesses. There will likely be a lot of people among you that own or are going to own a business – so it’s best to educate yourself on what the power of the internet is.

Low budget digital marketing

So, if you happen to own a business, then make sure that you’re investing a lot of time and effort and money into digital marketing. The reason for this is simple – first of all, marketing is one of the most powerful ways in which you can raise awareness on the product or service that you’re selling.…

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4 Simple Hacks for Your SME to ‘Go Digital’

Having a digital presence in 2018 is essential for any company that wants a lucrative slice of the global online marketplace.

But for smaller firms with limited budgets, marketing effectively can be challenging — and owners who aren’t ‘digital natives’ completely at ease with the latest technology can find the process bamboozling.

Business owner going digital

So if you’re a small business owner taking your first tentative steps into the sphere, here are four simple hacks for your SME to ‘go digital’.

Google My business

Google is gargantuan, but you don’t need to spend big bucks to have a presence there.

Google My Business is probably the world’s most powerful local directory — and you can grab your own page for free, and a spot in Google’s influential local three-pack results, after a brief verification process.…

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Bad Internet Leads are a Myth. Here’s Why.

The bad lead: It’s like a big piece of gunk gumming up the works in your sales funnel. Not only does it stop the flow of better prospects, but it does so seemingly out of nowhere. So would it surprise anyone to learn that these leads are completely in the company’s control?

Businesswoman managing online leads

It’s a hard truth to swallow, but no one can produce a “bad” lead except you. The internet doesn’t make a lead bad. Nor do social media platforms. The problem lies squarely in what you’re saying and how you’re saying it.

In other words, the funnel disruptor would go away if you stopped feeding it with wasted information.

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What is the Best Email Marketing Strategy for 2018?

You’ve finally done it. Made a list, checked it twice, and now you want to start sending emails to your (hopefully) loyal subscribers. Ah, life is great and your business is surely set to explode with increased sales. As they say “It’s all in the list!”

Email marketing

But, do you really know what you’re doing? Are you armed with the knowledge needed to successfully send out useful emails to your list without getting spam-boxed and/or unsubscribed? This is perhaps the biggest hurdle you’ll always have to overcome throughout all the mailings you send.

Then there’s the marketing side of things — getting the sale, convincing them to buy again, all the while building a bulletproof brand.…

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Assertiveness is Key for a Successful Sales Representative

Picture in your mind a highly effective sales candidate; it could be one presently working with you at your company who is finding consistent success, or one you imagine could fill an open position. Chances are that assertiveness is among their top qualities.

Sales representative

A good amount of assertiveness implies a secure sense of self while in the role or position; the candidate recognizes which prospects to give energy to, has an understanding of urgency on a call, but also knows when to pull back and when to give potential clients some breathing room.

To know when and how to put just the right amount of pressure also requires employees to have a highly developed sense of awareness.…

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3 Tips – Based on Research – to Skyrocket Form Conversions

You’ve done everything correctly: built a beautiful website, added contact forms and marketed your business. Leads are pouring in, but for some reason, they never convert. Your business is suffering, and the problem may be a simple one.

Your contact form isn’t optimized for success.

Form conversion rate optimization

I have seen long contact forms spanning 30 fields before, and the first thing I thought was: “no one is going to take the time to fill out this form.”

And this leads to our first tip:

1. Limit Your Fields

If no one is going to fill out a long form, what is the ideal number of fields then?…

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3 Lesser-Known Link Building Opportunities for Businesses

Businesses, especially new businesses with a small budget, have a hard time justifying link building. You might, and I say might very lightly, be able to start generating leads affordably with pay-per-click advertising.

Every business is different, with some having very affordable pay-per-click rates.

But over time, a business will start to realize that organic traffic that they don’t have to pay for is much more economical. Enter link building. Indeed, link building remains the cornerstone of any search engine optimization strategy.

Link building strategies

To get started, QuickSprout has a great, advanced link building resource to help you get started.

So, what are the lesser-known link opportunities for businesses?…

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