The History of Signage Design

According to a well known online encyclo…pedia (wink wink), signage can be defined as any type of visual graphic that has been created to display information or convey a message to a particular audience. While that’s all very well and good for giving a broad description of signage today, we want to know where signage actually came from?

Old shop signage

How it was first used in comparison to today and what were the signs originally made of? Today we’re going to look at the first emergence of signage when man supposedly first learnt to express himself artistically, to the expertly designed shop signage by 4site Implementation and others.…

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What Free Shipping Means to Your Customers

Customers want free shipping. Amazon has forced the issue, pushing retailers to offer free shipping on products. The customers of today expect shipping to be fast, and if you’re in a niche where other retailers are offering free shipping or better prices, you’ll need to offer the same perk to compete.

Free shipping

One study suggests that 90% of consumers say that free shipping is the incentive to shop online.

People want to shop online because it allows for shopping day and night, but if shipping is too costly, these shoppers will go to ground stores.

If you’re a small business owner, free shipping may mean the difference between your customers going to Amazon or shopping on your site.…

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How to Make the Most of an Outdoor Marketing Event

In spring and summer, or if you live in a climate that’s friendly for outdoor engagements, it could be good for your business to get involved in an outdoor event. Outdoor marketing events come in many forms, but have several advantages; they have the potential to introduce you to loads of new people, they attract the eyes of passersby and passing drivers, and they allow you and your staff members to enjoy the outdoors at the same time.

Outdoor marketing event

So what steps can your business take to make the most of this event?

Maximizing the Value of an Outdoor Marketing Event

No matter what the occasion is, you can improve the return on your investment (ROI) for the event with these key strategies:

1.

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Guide to Track Your SEO Rankings to Analyse Growth

If you have incorporated SEO in your digital marketing efforts, you need to have a plan for it. Experts often advise that your SEO plan should be measurable using SEO rank tracking tools or any other applicable tools/methods. It makes all the sense in the world. This is because it is the only way that you will be able to know whether or not your SEO strategy is working.

SEO rankings growth

photo creidt: https://managewp.com/blog/rank-tracking

With that, you will be able to determine the plans that need revision and the strategy that you need to do away with. The following is a guide that will help you get started with tracking SEO ranking to analyze growth.…

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JD.com Brings Bumblebee to China

In celebration of the release of the new Bumblebee movie in China, JD.com, Paramount Pictures, and Hasbro have teamed up on content and e-commerce experiences to bring the beloved Transformer in the country.

JD Bumblebee

The promotional initiative brings back a previously introduced JD-exclusive character called Red Knight, which was first released in 2017. The partnership has also resulted in the release of three mini shorts revolving around Red Knight. Apart from Jingdong, Paramount, and Hasbro, Chinese menswear brand HLA and Panasonic will also take part in the promotional release.

The Red Knight action figure, which was designed by Hasbro, can be bought on JD.com.…

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5 Reasons Why Branding Matters as Much as Your Products

When customers come to look at your website or social media channels, what do they see? Each aspect of your branding communicates something about your company – who you are and what you offer.

Apple Macbook brand

While your products matter, your branding matters just as much, if not more, because it’s what can keep you top-of-mind and set you apart from the competition. Don’t forget – your branding includes everything from your company’s voice, tone, customer experience and values to its logo, content, website and marketing materials.

As tempting as it may be to throw something together and make changes later, the more thought and effort you put into your brand in the beginning, the better your results will be in the long run.…

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5 Best Uses of Custom Canopy Tents to Showcase Your Brand

Is your business participating in an outdoor event this year? Are you looking to increase the buzz about your business? Canopy tents are massively important marketing tools for companies who know how to use them. Not only can they be repeatedly used for different occasions, they practically raise brand awareness for you.

Custom canopy tents

Here are a few ways you can effectively make the most out of custom canopy tents.

1. Grand Openings

If there’s a bomb inside your head for making your business remembered, custom canopy tents are a godsend for grand opening day. This is because the public, your investors and industry competitors may all be looking at you – and first impressions are everything.…

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Top 5 Marketing Tips for Small Business Owners in 2019

What have you got planned for 2019? Do you know how you’ll be promoting your business in January? How about for December? If you think that planning ahead is only for huge corporations with large marketing departments, then chances are very high that marketing your small business is either not happening at all, or you’re wasting your time with outdated strategies.

Marketing tips for 2019

Let’s make 2019 your year to really come to terms with your marketing and get it on track. With the right systems in place, you will spend less time (and less money) marketing your business, and more time focused on your customers (and making money).…

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The Top 10 Multimedia Methods in Marketing

From animation and VR to photography and video; establishing a successful – often multi-stranded – approach to digital marketing is vital. You’re not just competing with your neighboring high street SME anymore.

The use of multimedia in marketing

Through the rise in globalization and the evolution of the supply chain, you’re competing with every heavyweight conglomerate and entrepreneurial SME the world over in the present day. To this end, customer attraction, customer service, and customer loyalty form a trisector of necessities you must satisfy in order to thrive.

At each stage of these three parameters, the effective use of multimedia tools can often prove to be the difference between success and failure, so here are 10 routes, strategies, and tools you can leverage to become a multimedia marvel.…

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Why Digital Marketing is Crucial in Modern Business

In today’s highly competitive world of business, it has become increasingly important for businesses to take steps in order to stay a step ahead of the competition. There are various steps you can take in order to boost your chances of success, particularly in today’s digital era.

The importance of digital marketing in business

By making sure you put a strong marketing strategy in place, you can make a huge difference to your success levels no matter what industry you are in. You can also turn to experts such as an SEO consultant to help put your business on the online map and gain more exposure.

Making Digital Marketing Count

When it comes to your marketing efforts, one thing you need to do is focus on digital marketing strategies.…

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