There are a gazillion new books, magazines and blog posts giving sales advice. Each one seems to take on a new phrase, new framework or new methodology. Few resources ever advise you on the things you need to STOP doing.
A small business CEO faces a daunting schedule with a multitude of demands on their time, and often sales is high on the agenda. Pruning the activities that do not contribute to a successful sales program can free you to be a more impactful leader.
Here are a few things you can stop doing to help you focus on the most productive activities:
1. …Continue reading