Once your small business establishes its products and/or services, the next most important step is pricing. Proper pricing can be the difference between a profitable business or one that struggles to survive or even gain ground. Charge too little and chance that your profits will suffer, charge too much and possibly drive potential customers away. So how do you strike a balance and gain confidence in your pricing strategies?
Brad Sugars’ article, “7 Biggest Mistakes In Setting Prices“, offers some good points to consider when you address your prices. One mistake I have personally fallen victim to is #5. …Continue reading