POST CATEGORY : Social Media

How Businesses Can Embrace Google Plus to Launch New Products

Google Plus is Google’s entry into the world of social media, and competes directly with social media giant Facebook. Google has 90 million users, and is growing by leaps and bounds. Some suggest Google Plus may even overcome Facebook in the coming years.

While Google Plus is still in its infancy, businesses are smart to market their services and new products here, because Google is known for innovation and they have done many things right over the last few years.

How Businesses Can Embrace Google Plus to Launch New Products

The Google Plus button can and should be added to all of your blogs and websites, because the more followers your company has the more potential buyers they can market their newest products too.…

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5 Steps To Fixing Negative Reviews In Google Places aka Google Plus Local

Every business loves targeted, organic traffic from the search engines. Your potential clients eagerly punch in those buying keywords to actively seek your business and make their next purchase.

5 Steps To Fixing Negative Reviews In Google Places aka Google Plus Local

Positive reviews from sites such as Yelp, Foursquare and especially Google Places (aka Google Plus Local) not only further boost your search engine rankings, they also provide customers with the confidence they need to get out their credit cards.

So what happens when the money you so wisely invested in SEO has your client scared off by a negative review appearing in the search results? No company will have 100% positive reviews 100% of the time.…

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It’s Time to Get Competitive! Facebook Contests May Lead to More Customers

As a business owner, you may be updating your Facebook, Twitter, and even LinkedIn pages on a daily basis. However, there comes a point where the addition of fans and followers begins to slow down and eventually may come to a halt.

How can you jump start a following? All it may take is a little creativity, innovation, and motivation. Are you leveraging contests to gain more leads and customers? You should be!

It's Time to Get Competitive! Facebook Contests May Lead to More Customers

According to a study by  AllFacebook, 30% of people have participated in contests or promotion via Facebook. The best news about this is that this number continues to grow.…

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How Small Businesses Should Make The Most Of Their Social Media Presence

There is no doubt that social media is an integral part of online marketing for small businesses. Unfortunately the social media landscape is very fragmented and it is difficult to know what conversations to join and more importantly how to explore these opportunities in the best way. There are many opportunities for small businesses to really get the best out of their social media campaigns simply by looking how the big brands use social media.

How Small Businesses Should Make The Most Of Their Social Media Presence

Find The Most Suitable Social Media Platforms

It can be quite easy to set up social media profiles on many different platforms. The problem is that each account needs a lot of time and effort to be really successful.…

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Small Business Owners Charge Full Steam Ahead

Small business owners are feeling good about 2013 so far and even more optimistic about the year ahead, according to Manta’s Q1 2013 SMB Wellness Index. The survey of over 1,100 small business owners found more than half (56 percent) think the first quarter of 2013 was successful and 79 percent believe the second quarter will be positive for their companies.

While only 17 percent hired new employees in the first quarter of this year, almost one-third (31 percent) plan to do so in Q2. But that’s not where they’re putting most of their money. Thirty-one percent say they plan to invest most of their money on referrals and finding new customers; 26 percent on online advertising and social media; 24 percent on creating new products and services; and 12 percent on traditional advertising and marketing.…

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23 Small Business Social Media Dos and Don’ts

23 Small Business Social Media Dos and Don'ts

For cash strapped small businesses social media can be a cheap and effective way to promote your business/brand and increase revenue. At the same time many SMBs don’t properly utilize social media or ignore it altogether. No matter where you fall on this spectrum keep the following dos and don’ts in mind.

Dos

  1. Do set up social accounts on all the relevant social platforms for your business. If you sell hard to find car parts only known only to gearheads, Pinterest is not for you.
  2. Do use a high quality logo image that is not blurry, stretched nor distorted. Your brand is your livelihood so make it professional regardless of where it appears.
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9 Useful Tools for a Small Business to Manage Work Better

A small business requires a lot of work in order to prove successful. You can use all the help you can get in order to manage the work and the employees better. Luckily for you, there are many useful tools available that will make your job much easier.

PandaForm

PandaForm is a great tool which can help you centralize all of your business data into one single database. You can also use it to create many different kinds of forms such as for orders, meetings and customer surveys. The program is also able to export and import the data it gathers and even share it with clients.…

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Four Ways Social Media Has Changed The Recruitment Process

Ways Social Media Changed Recruitment Process

Most workers are aware that their employers routinely check their social media profiles and have probably heard of a few news reports where certain social media activities have led to termination. But many may be surprised to know how organizations and HR managers utilize social media during the hiring process and how it’s become an effective tool for implementing traditional ideas.

Organizations are casting wider nets

Many applicant tracking programs have integrated social media as part of their recruitment process in which open positions are not only uploaded on the software’s portal but shared though various social media sites, including blogs and other online communities, allowing others to re-post and forward job opportunities.…

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Feed Your Fans By Hiring The Right Photographer For Your Next Corporate Event

When you’re planning a big corporate event, you might skip over a step that can make the difference between a good event and a great one – a professional photographer. Sure, employees can and will bring their own point-and-shoot cameras or rely on their trusty smartphones, but it’s nice to have professional photographs to remember special events and to make sure that employees don’t have to miss the fun to stop and take some photos.

Hiring The Right Photographer For Corporate Events

Whether you just want to have some photos for your employers, or if you want to capture images to use in professional marketing materials, a professional photographer can go a long way.…

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3 Must-Watch TED Talks For Small Business Success

TED Talks are taking the business world by storm. Short for Technology, Entertainment, and Design, TED itself is an annual conference that brings together leaders from these three industries to share their expertise with the crowd.

Past events have featured speaking appearances by top executives from companies such as Amazon, Google, and Microsoft. Al Gore, Bill Clinton, and J.J. Abrams have also spoke at these conferences.

3 Must-Watch TED Talks For Small Business Success

So what can you take from a TED Talk? Plenty. Here are three success lessons small businesses can learn:

1. A Social Media Presence is More Than a Profile

Several of the more recent TED Talks have been focused on social media – surprise surprise.…

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