Tired Of Hearing About Facebook? The Value of a Facebook Fan May Change Your Mind

If you are a small company, chances are you have taken advantage of every free opportunity you can to market your product or service – including Facebook. Creating a Facebook page for your company is a great idea not only because it is free, but because it offers yet another medium for which customers can find your product or service.

value of a feacbook fan

Today there are approximately 750 million active Facebook users, so you likely have a large audience who feels comfortable using this platform to learn about different companies that peak their interest. Furthermore, Facebook is about the easiest way to reach out to family and friends.…

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Promoting Your Business Through Word of Mouth Marketing

word of mouth marketing for your small businessAn effective marketing strategy is vital for any business. When paid advertisements, billboards and brochures were all the rage back in the day, there was a mad scramble to get the best, albeit affordable, designs to get mass attention. Nowadays, social media is at the forefront of marketing that everything and anything which it encompasses seems to be a necessity for businesses to use.

The one thing that past and present marketing strategies have in common is the tools which business owners use in order to grab the attention of consumers and ensure that their brands are the first thing that comes to mind for their target market.…

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Where Is The ROI In Social Media?

social media ROI

If you run a small business chances are cash is in short supply. Money simply doesn’t flow freely around a small business like it does with a large corporate firm. This means that most investment decisions should yield a high ROI, or you could run the risk of putting your company in danger. It often only takes a few bad investments to put a business in choppy waters, so understanding where the ROI is in social media can prove valuable.

Social Media ROI

The hottest topic these days is social media. Social media is known for it’s unusually high ROI (if you are able to measure it).…

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Social Networking Risks and Challenges for Small Business Owners

social networking risks and challengesEveryone knows the benefits of being active members in social networking sites. The huge opportunities brought forth by social media blasts for promotion is almost too good to be true for small business owners. The temptation of free publicity it seems is too much to not give in.

While there are various articles on how good social networking is, there are regrettably, some negative sides to it as well. I am in no way attempting to dissuade anyone from being active in social networking sites. However, it is imperative that every business owner who goes all out in tweeting, posting and sharing know the risks before jumping into the fray.…

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8 Things You Need To Know About Social Networking

social networking tips

Social networking has taken the business world by storm. From Facebook sharing to tweeting to actually attending seminars and meet-ups, the goal has always been to be more visible. Social networking is more than just having a consistent online presence. Offline interaction is as important as online engagement.

Social networking should not in any way be misconstrued as a replacement for face-to-face interaction. It is a marriage of your business’ on and offline persona. Belonging in communities which foster growth for your business is not only a way to let people know that your business is “out there”, it would also serve as your support group, your security blanket for a very unpredictable and often harsh realities of the business industry.…

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What The Panda Google Algorithm Change Means To Small Business Owners

In February 2011, Google made big news on the Internet by publishing an algorithm change for search engine relevancy.  By and large this was designed to punish duplicate content farms that re-purpose the same written content over and over in different forms.

I’ve seen plenty of panicked content online about what this means to e-marketers and website developers, but little in the way of how small business owners can capitalize on the Google algorithm change.

Winners and Losers

There were plenty of losers that aggregate informational content that are now scrambling to learn what has happened and re-strategize ways to defeat the Google changes.  …

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5 Ways To Be A Social Media Authority

Social media is an all – important avenue for all business types since business owners realize its worth. When it was a new trend, not many people thought that it was going to live up to its hype in the world of business but just look at how it evolved from connecting old friends to connecting business contacts.

5 Ways To Be A Social Media Authority

One could not count on their fingers how many gurus, specialists and trend setters there are in the world of social media. So what makes them believable? Why is it that more people take their word rather than anyone else’s? It’s because they have established themselves as the authority in their own niche.…

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Running A Business Is A Popularity Contest

Have you ever joined a pageant? If not, have you ever watched one? I’m sure you have. Apart from a contestant’s beauty and brains, people look for personality. A kind of joie de vivre which would entice the audience to vote for them and the judges to like them.

running a business is a popularity contest

Running a small business is a lot like joining a pageant, it is first and foremost a popularity contest if you will. The more people know about you, like what you do and what you offer, the higher likelihood that they would actually do business with you. That’s one of the reasons why social media is a great place to market your brand.…

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5 Ways To Use Twitter Strategically For Your Business

using twitter for your small businessWhen using social media tools like Twitter to promote your business, it’s important to use them strategically so that you’re not wasting your time.

To take advantage of the below tips, I generally recommend using a 3rd party application such as Seesmic, Hootsuite or Tweetdeck since they offer column based layouts which typically makes it easier to navigate, in addition to features such as scheduling tweets.

1) Use Lists to Keep Track of People That Are Important to Your Mission

If you’re following a lot of people, it can be hard to keep track of who’s who and to make sure you see updates from the people that count.…

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7 Tools For Measuring Social Media Marketing ROI

tools for measuring social media roiSocial Media is going crazy viral as each day passes. Nowadays, it seems that everybody and their mothers use different social networking sites for a variety of purposes. In a show of entrepreneurial spirit, small businesses everywhere started to get on this marketing technique and follow it with such gusto that every article seems to focus on this strategy.

The measurement of your return of investments is important because it gives you an understanding of how effective a particular marketing campaign is. Sadly, 84% of those using social media do not measure ROI.

There are various tools which you can use to measure social media ROI.…

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