POSTS TAGGED : big data

What Is Big Data? Understanding the Role Data Plays in Modern Business

Are you trying to figure out the true significance of big data to your business operations, but feeling overwhelmed by the answers? Use this basic primer to learn its value and how it’s used. It doesn’t matter how big or small your business is. If you don’t make proper use of data, then you can’t make smart decisions.

Marketers analyzing consumer data

The introduction of big data has been changing the way businesses operate for years now. Some 97.2% of companies are now investing in big data and AI to help them run their business. So now you have to answer this question: what is big data, and how can it help?…

Continue reading →

4 Ways Big Data Has Changed Fleet Management Forever

Fleet management is no simple task; it’s tough to balance vehicle acquisition, repairs & maintenance, as well as disposals. All of that’s even before you consider the knowledge and effort it takes to be in full compliance with regulations and state laws. Without fixed parts, fleet management is a complex and ever-changing process.

Fleet management

Fortunately, today’s fleet managers have a distinct advantage: big data. The advances made possible by big data have ushered a new era of fleet management. Today we’ll examine four ways that big data forever changed the world of fleet management.

1. Improved Efficiency

Naturally, one of the most important aspects of fleet management is the ability to ensure drivers are on the right route at the right time.…

Continue reading →

5 Data Management Issues Small Businesses Have to Deal With

Data management is a problem for every business, but big businesses have more solutions for their problems because of the range of tools aimed at them and their larger checkbooks. Here are five data management issues small businesses have to deal with, as well as explaining the impact these problems have.

Data management

Volume

Big Data is a problem, not a solution. That’s why we pay people who can wade through the data and find exactly the information we need. You can try to collect less information, stop backing up information that isn’t important, and avoid backups of backups except where redundancy is essential to keeping your business alive.…

Continue reading →

The Top Mistakes Businesses Make with Big Data

The explosion of software, applications and overall technology designed to help with the management and usage of big data have had businesses of all types and sizes getting in the game. Big data isn’t exclusively reserved for big business, and it’s becoming the leading way organizations are better targeting their desired audiences, tailoring their marketing, and improving their efficiency.

Big data mistakes

While the above-mentioned software and technology do simplify how businesses of all sizes are able to collect and analyze data, this doesn’t mean it’s an obstacle-free experience for all of them. If you’re considering adding or growing big data into your overall business strategy, below are some common mistakes to avoid.…

Continue reading →

How to Support Data-Driven Decision Making in Your Organization

Today’s IoT-driven landscape requires you to make data-driven decisions quicker than ever before. While companies have been collecting customer data for some decades, they’ve only recently realized that insights from big data can help them make predictions and identify trends that lead to long-term success.

Data-driven decision making

However, cultivating such a data-driven mindset is an obstacle for several organizations, particularly the ones that are just beginning to unlock and analyze the data accessible to them. In such enterprises, top managers shrug their shoulders when they’re asked to connect the dots from multiple data sources to make decisions that will optimize their company’s growth.…

Continue reading →

How Big Data is Helping Small Companies

The potential of solutions associated with gathering, deploying and analysing data on a large scale is steadily becoming clear to more and more companies across a broad range of industry sectors and right around the world. But while the use of big data is particularly big news for large companies, there are also lots of useful ways in which it can be deployed by smaller scale operators as well. Here’s a look at just a few.

Big data analysis

Support for strategic decision-making

Having good judgement of where market opportunities are or where they might emerge has always been a key asset for small business leaders and the companies they run.…

Continue reading →