How to Improve Website Conversion

The goal of many websites is to convert visitors into buyers. But it’s not always clear what steps to take in order to increase a conversion rate. This indicator is influenced by many variables that can be selected by testing different strategies.

Businessman

In this article, we’ll tell you about some hacks that will help you improve your website conversions.

Ask your clients

Clients using your website are those who can give the best guidance on its optimization. Tracking how visitors interact with your application is easy. This information will inspire ideas to improve your website’s effectiveness.

The benefit of this step is confirmed by a survey conducted by Moz.…

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How to use Stock Photos Legally for your Business Website

Do you know the one reason most business sites don’t perform well? It’s the absence of attractive visual content.

Let’s face it, media assets such as photos and videos significantly affect a website’s readability. These elements break large blocks of text and make the overall content easy to skim through.

Legal stock photos

But we can’t deny that keeping a professional photographer in the loop might not be a financially sound decision. Not only can it be expensive but immensely time-consuming too.

So, how do you ensure that your website is visually appealing without breaking the bank? The answer is easy; you have to resort to stock photos.…

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5 Must-have Features for B2B Websites

Every B2B business needs a website, as it is an essential part of doing business online in this digital age. While there are so many features you can add to your website, adding a lot of features not only confuses your visitors, but also makes your website heavier and slower. This is why it is so important to choose only the features that would benefit your business the most.

Browsing B2B website

Below, we look at the key features a B2B business must have to provide users and visitors with the best experience possible.

Bulk Ordering

B2B customers place larger orders than individual customers.…

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What Are Cookies on Websites and Why Are They Important?

As you browse the Internet for work-related purposes, you may not know that your activity is being tracked. The web browser that you use to view websites on the Internet can save information in the cookies. Each website that you visit can save a cookie on your web browser.

Businesswoman accessing website with cookies

If you are not technology savvy, you may be asking, “What are cookies on websites?” Well, these cookies aren’t chocolate chip cookies or any other types of edible cookies for that matter. Cookies, or HTTP cookies, are small text files essential to Internet browsing.

What Are Cookies on Websites

What are cookies on websites, and why are they important for your digital business?…

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The Most Important Hard Skill Business Owners Should Learn in 2020? SEO!

Search Engine Optimization (SEO) is one of those terms that intimidates, confuses, and frustrates so many today. The acronym itself is strapped with misinformation and misunderstanding that convinces business owners and marketers it’s some kind of taboo, hard-to-understand digital marketing service better left to the professionals.

SEO consultant advising a client

The reality is that SEO is not complex, hard-to-understand, or impossible to tackle at all. However, as more companies refuse to explore the simple education behind SEO, they are harming their company’s online search engine rankings tenfold. In fact, 91% of pages never get any organic traffic from Google – due to the fact that they don’t have any backlinks!…

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6 Tips to Improve Visitor Engagement on Your Website

Is your website’s engagement far below where you’d like it to be? Are you thinking ahead to strategies to increase engagement with your yet-to-be-constructed website?

Shocked website visitor

photo credit: Andrea Piacquadio / Pexels

In either case, you’ve got to think in practical, actionable terms. Following these six tips to increase the frequency and enthusiasm with which your website visitors interact with your domain could be just what you need to reach your goals online.

1. Put Social Sharing Buttons in Highly Visible Locations

Prominent social sharing

This is a 15-minute job that could dramatically increase website engagement all on its own. All you need to do is place social sharing buttons for Twitter, Facebook, Pinterest, and any other properties your visitors use when they’re not engaging with your site.…

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Conquering the Online World: Why your Business Demands a Trendy Website

With the onset of handheld devices, scrolling through content is the easiest task, and often during this mindless activity, most businesses, their services, and products are neglected, just because they cannot entice the interest of the consumer.

Increasing fitness website traffic

Research shows that to garner the interest of a person viewing your content, it is necessary that it is appealing. Marketing is not as simple as just getting a website up-and-running, it’s much more than that. The Website Design that a company has set out, including the tone for its online presence, determines whether it is going to succeed in the ruthless world of gaining consumers, or just wither away.…

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How Your Website Can Help Build Your Brand

Most business owners today are aware of the importance of a website. Even with the prevalence of social media, a website helps to establish a business as legitimate and professional. However, while it’s fair to say that a website is a requirement for doing business, don’t look at it as simply another expense, or a box to be checked. Instead, view your website for what it is: a fantastic opportunity to build your brand.

Business website design

Seeing your website from this perspective will help you create a better site that uses the full potential of the internet for establishing and growing a successful business.…

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How to Boost Traffic to Your Fitness Website

The question of how to get more traffic is quite familiar to all online content creators. This is because the growth and sustainability of their brand and business depend on how much following they get. Even though not all your followers will end up being your customers, a big following comes with advantages.

Increasing fitness website traffic

First of all, out of the many prospects, you will not lack a good number that will be converted into real customers. Also, people are attracted to popularity, so if your account has many followers, it will definitely attract more, and this could also mean you get paid by third parties.

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A Small Business Guide to Building an Online Presence

Given the fact that technology continues to advance, small businesses will need to leverage whatever tools that come their way in order to secure a competitive advantage.

Improving web presence

True enough, it has become vital for small businesses to make full use of the Internet as a means to promote their products and services. Along these lines, building an effective web presence should be your tip priority. Still, this is something that doesn’t happen in a jiffy. As much as I would like to admit it, building an effective web presence can get highly convoluted, considering the fact that the world of online marketing is always in a state of flux.…

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