The Most Important Hard Skill Business Owners Should Learn in 2020? SEO!

Search Engine Optimization (SEO) is one of those terms that intimidates, confuses, and frustrates so many today. The acronym itself is strapped with misinformation and misunderstanding that convinces business owners and marketers it’s some kind of taboo, hard-to-understand digital marketing service better left to the professionals.

SEO consultant advising a client

The reality is that SEO is not complex, hard-to-understand, or impossible to tackle at all. However, as more companies refuse to explore the simple education behind SEO, they are harming their company’s online search engine rankings tenfold. In fact, 91% of pages never get any organic traffic from Google – due to the fact that they don’t have any backlinks!…

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6 Tips to Improve Visitor Engagement on Your Website

Is your website’s engagement far below where you’d like it to be? Are you thinking ahead to strategies to increase engagement with your yet-to-be-constructed website?

Shocked website visitor

photo credit: Andrea Piacquadio / Pexels

In either case, you’ve got to think in practical, actionable terms. Following these six tips to increase the frequency and enthusiasm with which your website visitors interact with your domain could be just what you need to reach your goals online.

1. Put Social Sharing Buttons in Highly Visible Locations

Prominent social sharing

This is a 15-minute job that could dramatically increase website engagement all on its own. All you need to do is place social sharing buttons for Twitter, Facebook, Pinterest, and any other properties your visitors use when they’re not engaging with your site.…

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Conquering the Online World: Why your Business Demands a Trendy Website

With the onset of handheld devices, scrolling through content is the easiest task, and often during this mindless activity, most businesses, their services, and products are neglected, just because they cannot entice the interest of the consumer.

Increasing fitness website traffic

Research shows that to garner the interest of a person viewing your content, it is necessary that it is appealing. Marketing is not as simple as just getting a website up-and-running, it’s much more than that. The Website Design that a company has set out, including the tone for its online presence, determines whether it is going to succeed in the ruthless world of gaining consumers, or just wither away.…

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How Your Website Can Help Build Your Brand

Most business owners today are aware of the importance of a website. Even with the prevalence of social media, a website helps to establish a business as legitimate and professional. However, while it’s fair to say that a website is a requirement for doing business, don’t look at it as simply another expense, or a box to be checked. Instead, view your website for what it is: a fantastic opportunity to build your brand.

Business website design

Seeing your website from this perspective will help you create a better site that uses the full potential of the internet for establishing and growing a successful business.…

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How to Boost Traffic to Your Fitness Website

The question of how to get more traffic is quite familiar to all online content creators. This is because the growth and sustainability of their brand and business depend on how much following they get. Even though not all your followers will end up being your customers, a big following comes with advantages.

Increasing fitness website traffic

First of all, out of the many prospects, you will not lack a good number that will be converted into real customers. Also, people are attracted to popularity, so if your account has many followers, it will definitely attract more, and this could also mean you get paid by third parties.

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A Small Business Guide to Building an Online Presence

Given the fact that technology continues to advance, small businesses will need to leverage whatever tools that come their way in order to secure a competitive advantage.

Improving web presence

True enough, it has become vital for small businesses to make full use of the Internet as a means to promote their products and services. Along these lines, building an effective web presence should be your tip priority. Still, this is something that doesn’t happen in a jiffy. As much as I would like to admit it, building an effective web presence can get highly convoluted, considering the fact that the world of online marketing is always in a state of flux.…

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Business Website Tips for Your New Startup

If you’re working to launch your new startup business operation, there are some things that simply can’t wait; like your business website. Every business in today’s modern world needs to be equipped with a well-built website. Your business website is your organization’s digital home base. The design of your website largely affects the effectiveness of your content.

website building advice for startups

Take a few moments now to consider these helpful hints before heading to the proverbial “drawing board” of the web.

Encourage communication

Communication is a foundational component of a successful business operation, and the same rule applies to website design. You need to be able to keep in touch with your target audience, so your content will be more appropriate.…

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Why Every Business Needs a Website: Gain More Business And Beat The Competition

It’s a fact that 3.8 billion people use the internet every day. Every single day, you have a potential audience of 3.8 billion people. That’s an opportunity you don’t want to miss out on. Just look around and you’ll see the proof: everyone is on their phone. So, if they need anything, that’s the first place they turn.

Boiler bust? Google. Fancy a takeaway? Google. Sofa on its way out? Google.

Browsing on smartphone

The Yellow pages are dead — we’re living and operating business in the era of the almighty search engines.

Google Is King

So, when they’re searching for that new sofa, they’re bombarded with choice.…

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7 Trending Website Elements You Must Know

To make a trending website you have to keep on updating it. And for that, you have to focus on the part that hooks your users; the design. A new design can make your website a leading giant in its field. Sticking with the “same old, same old” because it works is like being the kid in school who wears the same clothes every day — they’re never popular for the reason most of us would like to be, right?

Web layout design

Whether you’re using professional tools or free website builders, hiring a web designer or DIY, you need to know what works and what doesn’t.…

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4 Tips for Building a Better Blog

There was a time, not too long ago, that blogging was a novelty. But in just a little over 20 years, the concept has changed in a big way. Blogging has changed from being a way for individuals to stay connected to one another, into a multi-million dollar marketing opportunity for everyone — one that can benefit everyone financially from your 90-year old grandma, to Arianna Huffington of The Huffington Post.

blogging tips

Today’s blogs do more than act as personal web pages; they serve as profitable business ventures for corporations and individuals alike. If you’re thinking of entering the blogging world, consider using these four tips to build a blog that people really want to read:

1.

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