Why Every Business Needs a Website: Gain More Business And Beat The Competition

It’s a fact that 3.8 billion people use the internet every day. Every single day, you have a potential audience of 3.8 billion people. That’s an opportunity you don’t want to miss out on. Just look around and you’ll see the proof: everyone is on their phone. So, if they need anything, that’s the first place they turn.

Boiler bust? Google. Fancy a takeaway? Google. Sofa on its way out? Google.

Browsing on smartphone

The Yellow pages are dead — we’re living and operating business in the era of the almighty search engines.

Google Is King

So, when they’re searching for that new sofa, they’re bombarded with choice.…

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7 Trending Website Elements You Must Know

To make a trending website you have to keep on updating it. And for that, you have to focus on the part that hooks your users; the design. A new design can make your website a leading giant in its field. Sticking with the “same old, same old” because it works is like being the kid in school who wears the same clothes every day — they’re never popular for the reason most of us would like to be, right?

Web layout design

Whether you’re using professional tools or free website builders, hiring a web designer or DIY, you need to know what works and what doesn’t.…

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4 Tips for Building a Better Blog

There was a time, not too long ago, that blogging was a novelty. But in just a little over 20 years, the concept has changed in a big way. Blogging has changed from being a way for individuals to stay connected to one another, into a multi-million dollar marketing opportunity for everyone — one that can benefit everyone financially from your 90-year old grandma, to Arianna Huffington of The Huffington Post.

blogging tips

Today’s blogs do more than act as personal web pages; they serve as profitable business ventures for corporations and individuals alike. If you’re thinking of entering the blogging world, consider using these four tips to build a blog that people really want to read:

1.

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Essential Aspects of a Successful Business Website Design

Getting into the mind of a web user is simple when you think about how many times you log onto something each day. The basics of web design center around pleasing the web user.

If you are looking to do something to tweak your design, making it more suitable for the needs of daily digital visitors, then it’s time to pay attention.

business web desgin

There is no exact formula for the perfect business website design, but there are a few foundational elements seen in most successful websites. Enlighten yourself, and check out a quick description of some essential aspects of a successful web design.…

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6 Common Mistakes of Site Owners Going Global

Taking your business abroad is a great way to get new clients while also exploring new markets. But, going global is no easy feat, and without proper planning, you could end up facing all sorts of obstacles.

Business website owner going global

Going global requires all sorts of changes, especially to your existing company website. Here are 6 common mistakes that site owners make when going global as well as ways to avoid them.

1. Taxes & Duties

No one likes to worry about the tax side of business, but this is a common mistake that you’ll definitely want to avoid. Be sure to research the various tax and duty factors including:

  • Which countries you need to register in

  • Tax amounts

  • VAT thresholds

It’s also important to determine when taxes and duties should be paid.…

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Amazing Places to Promote Your Blog or Website

About two billion users are currently on the Internet. The number of users turning to the Internet for buying goods or ordering services has increased significantly and the trends are accelerating. Some of those visitors may be your ideal customers. If you achieve even a tiny fraction of them, your business will be capable of working successfully.

Social media marketing channels

Marketing on the Internet is more affordable and effective with greater reach than traditional one as people spend more time in the virtual world. Expanding your business to the web exposes your products or services to a larger customer base. On the other hand, without proper advertising and marketing tools, few will ever find your site.…

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4 Vital Sections On Your New Business Website

Designing your new business website is exciting. Entrepreneurs now have a much more level playing field when it comes to business due to the vast social nature of the internet. Your business website is a valuable tool for success, and it must be properly designed for maximum effect.

Business website features

If you are not really sure where to start, take in a few foundational design aspects first. Here is a quick breakdown of a few of the most vital sections you should include on your new business website.

Contact Us

Business relies heavily on communication, and your website should encourage visitors to get in contact.…

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Tips to Optimize Your Business Website Design

Getting your business website up and running is never the end of the journey in web design. Consider your business website a living, breathing creature that is constantly growing and evolving.

Business website design

The content of your website should be cycled and renewed on a regular basis to maintain the interests of web users. There are also plenty of tips and tricks that will help you to optimize your online visibility as an organization, and stir up more traffic on your website.

Keep the ball of business rolling right along, and check out a few helpful tactics for building more interest in your business website.…

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SME Website Design: Are You Missing These Basics?

Website design is evolving. Hosting is cheaper. Design is faster. Screen sizes are many. And your visitors are expecting a lot more from your small business website than in the past. You need to be at the forefront of the industry.

Small business web design

Small businesses need a website that not only sells the potential customer but also informs them.

1. Customer Journey Basics

Your small business is all about the customer. There’s a message you want to send to the people that visit your site and are considering your service. You also need to consider the visitors’ journey in the buying cycle.

A plumber, for example, may craft content that:

  • Informs the reader through blog posts
  • Educates the reader
  • Offers a solution to the visitor

You have to consider that the visitor may be a residential person who has a leaking pipe that needs to be fixed.…

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FAQ Pages: Does a Business Site Really Need to Include FAQ Pages?

Businesses always try to keep their costs down, and one of the most common errors I see is creating a generic website. I have seen big local businesses with the worst websites I have ever seen – it’s like a look back into the 90s.

Typography is non-existent, pages aren’t responsive, and key pages are missing.

A page that a lot of business opt not to include is the frequently asked questions page, or the FAQ page.

But does this really matter all that much?

Yes.

Frequetly Asked Question (FAQ)

FAQ pages can be a very powerful tool for a business, and this tool helps in a variety of ways:

  1. Tells visitors more about your business
  2. Demonstrates your business’s expertise
  3. Lowers customer service calls and emails

Businesses make a huge mistake by not planning out their FAQ pages.…

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