Despite the unprecedented influence of social media, the classic email remains a top marketing choice for business owners.
However, many mistakes are made regularly that hurt prospects to increase sales and gain conversions. Even the most seasoned experts can slip up.
Here are 5 of the top mistakes made in email marketing and tips on how to avoid them:
1. Not Welcoming Subscribers
You know that feeling when you receive the email update in your inbox, “New Subscriber.” You did it! Another follower is eager to learn more about your business or product.
But wait, you didn’t welcome them to your growing community or give them more information about your company…
If you are not sending a welcome email to new subscribers, you have already lost them.…Continue reading