10 Tips to Craft Rockstar Email Marketing Content

If you’ve been trying to tap into successful email marketing for some time without the desired results, it could be down to a number of factors. Nailing email marketing techniques require the backing of science and is often considered an art. One of the most important parts of hitting that sweet spot is crafting excellent content.

Email marketing content strategy

Fortunately, we’re here to help you with our top 10 tips to improve your email marketing with great copy.

1. Reel them in with an engaging subject

One of the first places to begin when attempting to improve your email marketing effectiveness is to start at the subject.…

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10 Advanced Email Segmentation Tactics for eCommerce

Random email blasts have become a ‘thing of the past’!

Gone are the days when a single email message was enough for all the subscribers. Current times are bringing in customization like never before. The moment your subscribers will feel that your emails aren’t bringing any unique value proposition to the table, they will start losing interest or worst still, will mark your emails as spam. The benchmark email marketing success theory relies upon personalization; and email list segmentation is its linchpin!

eCommerce email segmentation

Generalizing your audiences can cost you, thus, email segmentation tops the list of email marketing best practices.…

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4 Ways Small Businesses Can Benefit From Email Marketing

Email marketing is the secret weapon that small businesses need to succeed.

Cafe owners doing email marketing

photo credit: Ketut Subiyanto / Pexels

When you’re running a small business, everything you do has a direct influence on your bottom line. That’s why it’s important that you spend your time wisely and where it can make the biggest impact.

If you’re looking for ways to prioritize how and when you should communicate with your customer — look no further than email marketing.

Email is a great way to reach your customers. Not only is it cost-effective, but many customers want to hear from the companies they love through email.…

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5 Common Email Marketing Mistakes And How To Prevent Them

Despite the unprecedented influence of social media, the classic email remains a top marketing choice for business owners.

However, many mistakes are made regularly that hurt prospects to increase sales and gain conversions. Even the most seasoned experts can slip up.

Email marketing campaign

Here are 5 of the top mistakes made in email marketing and tips on how to avoid them:

1. Not Welcoming Subscribers

You know that feeling when you receive the email update in your inbox, “New Subscriber.” You did it! Another follower is eager to learn more about your business or product.

But wait, you didn’t welcome them to your growing community or give them more information about your company…

If you are not sending a welcome email to new subscribers, you have already lost them.…

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3 B2B Email Marketing Strategies That Convert

If you deal directly with a single consumer, you can easily tug their heartstrings with a compelling newsletter to get them to buy something. However, B2B marketing is a bit different.

B2B email marketing strategy

The buying process typically takes longer and the investment will likely be larger. Over time, you will have to nurture a relationship with the purchaser or manager to make the sale. With that in mind, how can you successfully get a B2B subscriber to open your emails, let alone respond and convert?

Here are 3 strategies that a B2B company can use to increase customer conversions with email marketing:

1.

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How Email Marketing for Business can Help You Make Your Dreams Come True

Any business with involves an online presence needs email marketing to grow. Email marketing is crucial because it improves your revenue, increases your communication, and reach significantly, is measurable, flexible, and scalable.

Email marketing campaign tactics

Email marketing can do much more. Here is how email marketing for business can help you achieve your dreams.

1. People use email a lot

People everywhere in the world use email in one way or another. This mass usage of email makes email marketing a great channel to sell your products and services. Chances are your target audience, and anyone you come across uses an email.

Email is different from other marketing channels such as broadcasting and print in that it offers direct communication with the target audience.…

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How to Automate Email Campaigns Using Automation360

Digital marketing today is simply irreplaceable in communicating with your customers. Saying ‘hello’ on social media or sending random emails is not enough anymore, because everybody does that. For successful business, you need an email marketing strategy that will make your email campaign stand out.

Email marketing strategy and tool

If you’re looking for a new way of automating your email campaigns, please welcome Automation360. It’s a must-have tool in your email marketing routine, because it:

  • boosts the conversion allowing to set different email workflows depending on recipients’ behavior;
  • provides with endless variety of triggers, filters, conditions, actions, goals and ways of reaching your customers (email, web push and SMS);
  • upgrades the personalization of your email campaigns;
  • saves your time and simplifies your email practice.
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What is the Best Email Marketing Strategy for 2018?

You’ve finally done it. Made a list, checked it twice, and now you want to start sending emails to your (hopefully) loyal subscribers. Ah, life is great and your business is surely set to explode with increased sales. As they say “It’s all in the list!”

Email marketing

But, do you really know what you’re doing? Are you armed with the knowledge needed to successfully send out useful emails to your list without getting spam-boxed and/or unsubscribed? This is perhaps the biggest hurdle you’ll always have to overcome throughout all the mailings you send.

Then there’s the marketing side of things — getting the sale, convincing them to buy again, all the while building a bulletproof brand.…

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3 of the Best Email Marketing Platforms for Maximizing Your Email Strategy

In a recent survey, 73% of marketers said the return on investment (ROI) from email marketing was excellent to good. This ranks it at the top of the ROI charts, ahead of SEO, which is why the average organization is investing 15% of their marketing budget on email.

Email marketing platform

Are you one of the marketers who’s heavily investing in email marketing this year?

Then it’s highly likely you’re looking at some automation software that’ll help you convert those all-important leads into sales.

But with so many email marketing platforms available, how do you choose the right one for your business?…

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Why Email Marketing Tools Are Costing You More Than You Think

As technology and consumer expectations evolve at dizzying rates, now is the time to reboot (or at least re-think) the way you approach your marketing. The email marketing software that may have once worked for you has become yesterday’s legacy tool for small- to medium-sized businesses (SMBs). Today’s SMBs can no longer effectively and efficiently grow the way they once did.

Email marketing tool

Here’s why:

The Price of Limited Reach

Cheap and easy. That’s how email marketing tools promote their value. Dig deeper though, and you’ll quickly find that what you don’t get from them is costing you far more than the monthly subscription fee.…

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