7 Ways to Send Mass Emails without Spamming

The digital age has made marketing a paradise for many, but the environment for email marketers isn’t so simple. There’s basically an all out war that makes it difficult to send mass emails. While it can be a challenge to keep an email marketing campaign alive and well, the good news is that it’s certainly not impossible. Plus, a positive email marketing campaign can be amazingly beneficial and bring in organic leads for any business. Email marketing is simple, once you have a routine in place, and it can be highly effective.

Sending mass emails

In this article, we’ll discuss seven ways in which you can send bulk emails without having to worry about your emails going to spam.…

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5 Common Email Marketing Mistakes And How To Prevent Them

Despite the unprecedented influence of social media, the classic email remains a top marketing choice for business owners.

However, many mistakes are made regularly that hurt prospects to increase sales and gain conversions. Even the most seasoned experts can slip up.

Email marketing campaign

Here are 5 of the top mistakes made in email marketing and tips on how to avoid them:

1. Not Welcoming Subscribers

You know that feeling when you receive the email update in your inbox, “New Subscriber.” You did it! Another follower is eager to learn more about your business or product.

But wait, you didn’t welcome them to your growing community or give them more information about your company…

If you are not sending a welcome email to new subscribers, you have already lost them.…

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3 B2B Email Marketing Strategies That Convert

If you deal directly with a single consumer, you can easily tug their heartstrings with a compelling newsletter to get them to buy something. However, B2B marketing is a bit different.

B2B email marketing strategy

The buying process typically takes longer and the investment will likely be larger. Over time, you will have to nurture a relationship with the purchaser or manager to make the sale. With that in mind, how can you successfully get a B2B subscriber to open your emails, let alone respond and convert?

Here are 3 strategies that a B2B company can use to increase customer conversions with email marketing:

1.

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How Email Marketing for Business can Help You Make Your Dreams Come True

Any business with involves an online presence needs email marketing to grow. Email marketing is crucial because it improves your revenue, increases your communication, and reach significantly, is measurable, flexible, and scalable.

Email marketing campaign tactics

Email marketing can do much more. Here is how email marketing for business can help you achieve your dreams.

1. People use email a lot

People everywhere in the world use email in one way or another. This mass usage of email makes email marketing a great channel to sell your products and services. Chances are your target audience, and anyone you come across uses an email.

Email is different from other marketing channels such as broadcasting and print in that it offers direct communication with the target audience.…

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How to Automate Email Campaigns Using Automation360

Digital marketing today is simply irreplaceable in communicating with your customers. Saying ‘hello’ on social media or sending random emails is not enough anymore, because everybody does that. For successful business, you need an email marketing strategy that will make your email campaign stand out.

Email marketing strategy and tool

If you’re looking for a new way of automating your email campaigns, please welcome Automation360. It’s a must-have tool in your email marketing routine, because it:

  • boosts the conversion allowing to set different email workflows depending on recipients’ behavior;
  • provides with endless variety of triggers, filters, conditions, actions, goals and ways of reaching your customers (email, web push and SMS);
  • upgrades the personalization of your email campaigns;
  • saves your time and simplifies your email practice.
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What is the Best Email Marketing Strategy for 2018?

You’ve finally done it. Made a list, checked it twice, and now you want to start sending emails to your (hopefully) loyal subscribers. Ah, life is great and your business is surely set to explode with increased sales. As they say “It’s all in the list!”

Email marketing

But, do you really know what you’re doing? Are you armed with the knowledge needed to successfully send out useful emails to your list without getting spam-boxed and/or unsubscribed? This is perhaps the biggest hurdle you’ll always have to overcome throughout all the mailings you send.

Then there’s the marketing side of things — getting the sale, convincing them to buy again, all the while building a bulletproof brand.…

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3 of the Best Email Marketing Platforms for Maximizing Your Email Strategy

In a recent survey, 73% of marketers said the return on investment (ROI) from email marketing was excellent to good. This ranks it at the top of the ROI charts, ahead of SEO, which is why the average organization is investing 15% of their marketing budget on email.

Email marketing platform

Are you one of the marketers who’s heavily investing in email marketing this year?

Then it’s highly likely you’re looking at some automation software that’ll help you convert those all-important leads into sales.

But with so many email marketing platforms available, how do you choose the right one for your business?…

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Why Email Marketing Tools Are Costing You More Than You Think

As technology and consumer expectations evolve at dizzying rates, now is the time to reboot (or at least re-think) the way you approach your marketing. The email marketing software that may have once worked for you has become yesterday’s legacy tool for small- to medium-sized businesses (SMBs). Today’s SMBs can no longer effectively and efficiently grow the way they once did.

Email marketing tool

Here’s why:

The Price of Limited Reach

Cheap and easy. That’s how email marketing tools promote their value. Dig deeper though, and you’ll quickly find that what you don’t get from them is costing you far more than the monthly subscription fee.…

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5 Effective Email Marketing Best Practices for Small Business

In this always-on, mobile world, consumers receive a constant flood of marketing communications across multiple channels, including email, SMS texting, smart phone apps, social media and now even smart TVs. But email remains among the most efficient and cost-effective ways for a small- to medium-size business to promote itself and generate business.

To get the most out of this important marketing channel, consider these five email best practices:

1. Start with a Great List

The best email campaigns won’t help you sell more if they aren’t targeting enough of the right people. So building your opt-in list is essential. Many small businesses go only as far as including a website opt-in form.…

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5 Benefits of Email Marketing for Small and Medium Enterprises

Digital marketing is said to have leveled the playing field between big players and small and medium enterprises. Of the many facets of online marketing, email marketing is by far the most effective, as it yields best conversion rates across the board. The high ROI, scalability and effectiveness of email marketing are just some of the factors that make it nearly indispensable for business growth.

Email marketing

Here are some other key benefits that make email marketing a must-do for small and medium enterprises.

1. You can get maximum results with minimal effort

Just go back in time a little and revisit those days of offline marketing where enormous money, time and effort was required to make your marketing campaign reach out to the targeted customer group.…

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