Social media can help small businesses expand their reach exponentially, but it’s not intrinsically effective. To get the full benefit of social, you have to use it like a pro.
You probably set up a Facebook page within days of launching your business — maybe even beforehand to build hype. You might have a Twitter account for your company, but did you create a LinkedIn profile?
Many small businesses overlook LinkedIn when developing a social media presence, but it can be an effective tool that impacts every area of your business, from recruitment to sales.