How LinkedIn Can Expand Your Small Business’ Reach

Social media can help small businesses expand their reach exponentially, but it’s not intrinsically effective. To get the full benefit of social, you have to use it like a pro.

You probably set up a Facebook page within days of launching your business — maybe even beforehand to build hype. You might have a Twitter account for your company, but did you create a LinkedIn profile?

LinkedIn

Many small businesses overlook LinkedIn when developing a social media presence, but it can be an effective tool that impacts every area of your business, from recruitment to sales.

What Makes LinkedIn Different?

Believe it or not, LinkedIn is the third most popular social network with 238 million active users.…

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