How to Win in Retail by Utilizing Shopper and In-store Marketing Strategy (Infographic)

Every retailer in the world works hard to get customers in to their store. Shopper marketing plays a vital role in this area and it focuses on how you need to interact with the customer from the beginning to the end of a transaction. Getting the customer to your store is only half the battle and even when the customer is in your store you still need to tread carefully.

Shopper

Just because they are in your store doesn’t mean the job is complete and you need to make sure you make their stay as pleasurable as possible. For example, when you consider that 70% of shoppers use a mobile device in a store, how vital does good in-store WIFI become?…

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4 Reasons to Create a Video Case Study for Your Business

Steve Jobs once said that customers don’t know what they want until it’s been shown to them. The late entrepreneurial pioneer used this to Apple’s advantage, identifying a problem and solving it in the simplest, most approachable manner possible. The success of this method is unquestionable – Apple fast became the world’s most valuable company.

Apple Inc

You might have the best product in the world, but if customers don’t know how it will improve or simplify their lives, they will not buy into it. This concept forms the core of advertising and marketing, but is often neglected when it comes to constructing a company website.…

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Online Marketing Versus Traditional Marketing – What Should You Choose?

Marketing a product or a service is a necessity for every single business out there. If nobody knows about a product, sales will not be generated and profit does not exist. Marketing is vital but few business owners actually have the necessary knowledge to make correct choices.

Online marketing for local business

The biggest debate that normally appears is using online marketing or traditional marketing. We can say that online marketing is rather new, although it has been used for some years now. It practically refers to using the tools that are offered by the internet in order to promote the services or products of a company.…

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Marketing your Small Business – from Online to In-House

The internet has become such an extremely viable way to market any type of business or venture, and because of that many businesses forget about the traditional ways of marketing and attracting sales. While being online and mobile is important for all businesses, big and small, it’s still just as important to market locally if you do any sort of business on a local base.

Vinyl records shopping

That local base doesn’t necessarily need to be an actual storefront. Maybe you sell items at flea markets or art shows. That still counts as being local. So why would you miss out on great opportunities to increase client counts and sales?…

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5 Ways to Add Value to your Business Marketing

The techniques and processes of marketing in the modern business world are changing so fast that it’s hard to keep up with what makes sense and what’s just a waste of time and money. The answers aren’t necessarily readily available either, when it comes to asking the simply question of ‘well then what do I have to do in order to succeed?’

Attractive marketing

So, in place of these definite answers, your best bet is to approach the situation as a series of experiments, and roll with the punches as you try the following five techniques to add value to your marketing concept, including presenting educational resources, allowing real-time interaction, being socially consistent, using customer surveys, and shortening your feedback loop.…

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How to Effectively Use Ethos, Pathos and Logos in your Online Marketing Strategy

Marketing and advertising to an online market can be a tricky endeavor. With so many people using the Internet daily, it can be a challenge to know exactly who you’re targeting and how to most effectively reach that ideal audience. However, by understanding the concepts of ethos, pathos and logos and how they affect your marketing strategy, you may just have an easier time connecting with your target market and having more online business success.

Online marketing strategy

Marketing with Ethos

A lot of the success businesses have online can be attributed to their ethos, or how credible they are. Because people know that anyone can write anything on the Internet, it takes a certain amount of ethos to make a potential client or customer feel that they can trust a business entity that they see exclusively on the Internet.…

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10 Do’s and Don’ts of Marketing a Dental Practice

Perhaps a generation ago, it was enough for a dentist to simply open his/her doors, provide quality service, and he/she could trust that patients would come. Clearly, however, that’s no longer the case. Building a successful practice requires marketing, but what types work and how well they work is less clear.

Precious Thompson, DDS

Even before you graduated from dental school you were being bombarded with pitches from marketing companies that claimed to have the secret sauce to helping you build and grow your practice. Those pitches, of course, are self-serving, so a new dentist or one looking to grow their practice is largely left to their own devices in terms of picking a marketing strategy.…

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Marketing a New Product: Strategies to Create Brand Awareness

As a new product designer or product-focused entrepreneur, the most important part of your job is, of course, coming up with a great product in the first place. But of course, this alone does not guarantee success and marketing that product should be approached with just as much thought and care as the initial design if you want it to go out into the world and take its rightful place alongside other items that are now household names.

Promoting new product

Once you’ve developed a brilliant product, you need to make the world aware of it and also make them see why they need it.

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3 Tips for Updating Your Marketing Plan for the Coming Year

If you’re looking to grow your business into new areas and demographics this year, or even if you’re just wanting to get a greater slice of your market share—and who isn’t?—then you’re going to want to take a hard look at your marketing efforts. The time and energy you put into marketing, whether it’s traditional marketing or online marketing, is going to be what gets you cresting over the hill into new markets.

Creating marketing plan that works

So to help you make that trek a little easier on yourself, here are three tips for recalculating your marketing plan for the coming year.

Recap How Last Year’s Marketing Went

You can’t very well know where you need to go unless you know where you’ve been.…

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3 Marketing Areas to Think About When you’re Doing a Store Remodel

If you’re thinking about remodeling the storefront of your business, there has likely been some kind of event that has pushed you to making this decision. Whether you need more space, want to make better use of the space you have, have gotten negative customer feedback or anything else, choosing to remodel your business space can be hugely beneficial or a huge setback depending on how well you execute your plan.

Store remodel and redesign

One area that many businesses neglect to think about when beginning a remodel is how to spin this news from a marketing perspective. If your customers are going to be affected by this decision—which they will be—you have to think about how to make this remodel still work for your business, your customers, and your bottom line.…

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