3 Examples of an Effective Go-to-Market Strategy

A go-to-market or GTM strategy is not limited to new products or new market entries; it encompasses every aspect of your product that’s being introduced or re-introduced to the market. An effective GTM strategy should be part of an overall brand strategy, especially if you’re a new player or if launching a new, innovative product or service.

Plan for Go-to-Market strategy

Unfortunately, it’s still common for marketing professionals to mistake a business plan for a GTM strategy. Although the two are related, there are several aspects of a GTM strategy that differentiate it from a business plan.

A business plan illustrates an overall strategy that guides an organization through all stages of a product’s life cycle and business growth.…

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Key Elements of a Successful Modern Marketing Strategy

Whether you’re a member of the marketing team in a big corporate company or a small business owner who has just started out, you need a solid marketing plan and apt strategies to promote your content. Even if your product or services are top-notch, you won’t be able to gather customers if they are completely unaware of it. You need to put your brand out there, where potential customers notice your product and are intrigued to buy it, leading to more sales and revenue generation.

Modern marketing strategy

In today’s digitally-driven world, every other entrepreneur is aware of the term ‘marketing strategy’ but fails to recognize one that has the key elements to make the campaign successful.…

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How to Leverage Digital Marketing for B2B Firms

B2B or Business to Business firms are those in which the final targeting lies upon some other business venture. B2B firms generally provide those products and services which are of critical use of the later kind of business. As the target audience of the B2B firms are not same as the B2C or Business to Consumer-based firms, so does their marketing needs are.

Discussing digital marketing strategy

Generally, thinking about marketing strategies for these B2B firms, we simply consider direct outbound techniques and marketing methods. Although these traditional techniques do have its importance, we just can not ignore the point that this is the era of fast-evolving digitalisation and its influence on B2B marketing techniques is also inevitable.…

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7 Tried and Tested Guerrilla Marketing Ideas for Your Small Business

While we now associate “guerrilla marketing” with the internet, entrepreneurs have long been trying different low-cost ways to bring attention to their businesses without spending the cash. Even before Conrad Jay Levinson popularized the term in 1984 with his seminal book Guerrilla Marketing, business owners and managers have long struggled with making limited marketing budgets go further.

McDonalds crosswalk ad

Novel ideas ranging from viral videos and one-off pop culture events to cheap custom wristbands and sidewalk ads drawn with chalk have managed to score big marketing wins without the multimillion-dollar expenses associated with television and other mass marketing techniques.

Here are just a few guerrilla marketing methods that have been successfully tried that can still be a potent tool for your small business.…

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3 Marketing Ideas To Use During The Holidays

With the holidays coming up quickly, it’s time to start thinking about how you can cater some of your marketing strategies to take advantage of this shopping season. As people are getting ready to spend their money on their loved ones, it’s wise to do everything in your power to ensure you can get a slice of that pie, too.

Holiday marketing

To help make doing this a little easier on your business, here are three marketing ideas to use during the holidays to help bring in more money to your business.

Promote A Holiday Giveaway On Social Media

The holidays are a great time to embrace the gift of giving and offer your customers and followers the chance to win some kind of giveaway.…

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5 Visual Strategies To Boost Your Sales This Season

The quickly changing seasonal landscape between October 31st and January 1st may leave you feeling like you’re on a roller coaster ride. You’ve barely got into Halloween mode before it’s time to switch it out for Thanksgiving, and then there’s Black Friday ads, Cyber Monday marketing ideas, Christmas posters and Boxing Day ads. Can you keep up with the ever changing lineup of celebrations, and does it matter?

Seasonal marketing planning

The easy way out is to give up on seasonal marketing and keep up your plain vanilla marketing. The benefit of that is much less work—you don’t have to revamp your website content and marketing plan every week, and you can continue using the same advertising that worked all summer.…

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4 Ways to Effectively Market Your Sportsbook Business

Creating a sportsbook business is easier and cheaper these days. All that you need is to find the right sportsbook software and you can start in an instant. It allows you to create and manage your website, while also providing reports that you need. To ensure its success, however, there is one thing that needs your attention – marketing. Keep on reading and we’ll share some tips on how to promote your sportsbook business.

Sportsbook business marketing tips

Before we start, if you are looking for affordable software to help you build a sportsbook website, make sure to visit Bookiemarket.com and see what they can offer.…

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5 Questions and Answers About Using Balloons At Your Car Lot

Whenever you drive past a car dealership, regardless of whether it’s a dealership that sells new cars or used ones, you’ll almost always see numerous colored balloons that are tied to the cars, financing signs, and sometimes even the building itself. But if every other dealership is using balloons, then why should yours too? Do balloons really have any effect? How long do they last? What are they made out of? What else can you use them for?

Colorful balloons on car lot

These are just a few of the questions that you may have regarding car lot balloons if you are considering owning your own dealership (or if you’re just curious).…

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Top 5 Marketing Tips for Small Business Owners in 2019

What have you got planned for 2019? Do you know how you’ll be promoting your business in January? How about for December? If you think that planning ahead is only for huge corporations with large marketing departments, then chances are very high that marketing your small business is either not happening at all, or you’re wasting your time with outdated strategies.

Marketing tips for 2019

Let’s make 2019 your year to really come to terms with your marketing and get it on track. With the right systems in place, you will spend less time (and less money) marketing your business, and more time focused on your customers (and making money).…

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7 Great Marketing Solutions for Every Business Owner

Essentially, marketing is the whole process of attracting and influencing potential clients and customers. It is worth noting that, marketing is a “process.” Ideally, the terminology “marketing,” covers numerous activities and tasks associated with selling the services or products. The most obvious of these activities is the advertising of products.

Marketing solutions using videos

Product design and consumer research are also instrumental facets of marketing. Consumer research involves matching products or services to the consumers’ needs. Product design is, particularly, a rather complicated but crucial facet of effective marketing.

The significance of Marketing Solutions and Strategies in Business Growth

A fundamental question asked by a majority of small business owners is, why and how marketing strategies are effective in business growth.…

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