How an MBA in Marketing Can Help Your Entrepreneurship Efforts

In an era where almost every person has a basic education degree, it is mandatory to improve your marketing skills if you intend to succeed in entrepreneurship. One of the ways to do this is through gaining a post-graduate degree in marketing. Find details on how an MBA in marketing can help your entrepreneurship efforts in startups and already established businesses.

Entrepreneur learning marketing in MBA program

It provides the Education Entrepreneurs Need

While the undergraduate degree gives you basic knowledge on how to start up a new business, it takes more practical approaches for you to boost your entrepreneurship efforts. These you gain through a series of academic events that include case studies on the most effective strategies in your niche, all-round marketing that involves social media and online marketing, teamwork and leadership skills that work, and management of funds.…

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3 Keys to Gaining Customers and Differentiating Your Business

Marketing — like every industry under the sun — is undergoing rapid, radical change thanks to digitization and modernization. But that doesn’t mean the fundamentals of marketing have changed, too.

Discussing digital marketing strategy

As a small business, you still need a clear understanding of who your customers are, what language and communication style works for them, and which medium of communication they prefer. “The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out From the Crowd” by Allan Dib effortlessly describes these key foundations for small and midsize businesses.

Dib is an experienced, successful entrepreneur. He has spent many years starting and growing businesses in information technology, marketing, and telecommunications.…

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Riding the Tide: 10 Packaging Trends for 2019

When we’re packaging our products, we’re always wary of looking too trendy. That said, packaging needs to be visually attractive, practical, and relevant. What will buyers be looking for in 2019?

Packaging Trends 2019

Here are 10 features we are forecasting will have maximum shelf appeal.

1. Soft colors

What we’re not doing for packaging in 2019 is anything that could be considered “aggressive”. This applies mainly to the most obvious detail – packaging color. Expect more subdued hues and pastels. Dove gray, muted celery, and whisper pink are a few examples.

2. Minimalist design

In advertising, there’s the old adage, “show, don’t tell.” What if your product is so great, so essential, that there’s little need for showing or telling?…

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5 Marketing Ideas for Food Trucks

Marketing can be a difficult monster to tame no matter what industry you are in. But in the fast paced lifestyle of food trucks, strong marketing is more important than ever. Owning a mobile eatery removes the ability for customers to associate your brand with a location. That’s the mobile part.

tips to market a food truck

Because of this, many people are only able to get information about the business through previous customers word of mouth or seeing the truck on the street. Not only is it hard to inform customers in such a short time, it is also hard to set yourself apart from the crowd.…

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Market Your Business to Success With These Excellent Hints

As a business owner you must surely understand and appreciate the appeal of marketing effectively. In fact, when you run a modern brand, the whole essence of your company is built on the way you market the business. Without the right kind of marketing there is no way for the business to thrive and grow. You can have the best product or service in the world, but if you don’t market properly how can you hope to make any sales?

Digital marketing

That is why you have to do as much as you possibly can to ensure you market the company effectively. There are a lot of things to keep in mind if you are serious about marketing the brand properly and driving it forward.…

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5 Ways to Turbocharge Your Marketing

You have a great business idea. You have an excellent product that perfectly meets the needs of your target audience. You have smart, ambitious employees. And you even have business systems that work together like cogs in a well-oiled machine.

Yet despite all these things going for you, your business may still not be taking off.

Turbocharge your marketing

In actuality, you may be closer to success than you think. You may simply need to double down on your marketing efforts. It’s difficult to meet your sales quota if only a small number of people know about your business.

Here are 5 proven ideas to include in a marketing campaign:

1.

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Building a Business Blog That Works for You

Creating a well-written business blog is one of the most inexpensive ways to promote and market your business establishment. A blog with great content can be a strong driving force behind a boosted web traffic on your business website.

Business blogging

Too often, small business owners remain in the dark when it comes to the power of a blog. Don’t sell your creation short, and boost your business website with a creative blog design. Here are a few helpful tips towards building a business blog that works for you.

Work SEO into your blog content

Search engine optimization will push your content to the top of the SERPs (Search Engine Results Pages) when you incorporate the key concepts.…

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How to Make Your Marketing Message for Building a Rideshare Business

Referral networks are wonderful tools to help speed up growth and expand the range of influence an individual or company requires to increase their client base. However, having successful referrers aid, you reach clients will only go so far. You will need to supplement the refer network with a strong presence.

Rideshare marketing message

Your marketing presence will include several initiatives that you will have to create and adhere to, and one of those initiatives will be your message.

Just to understand what we mean by the message:

  • Your corporate message tells everyone who you are, what you are selling and what makes you stand-out you from your competition.
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How to Get More Millennials Coming to Your Restaurant

Millennials rank dining out as one of their top guilty pleasures. Ranking this activity even higher than buying electronics, apparel, beauty products and accessories. It’s a fact that over half this group of diners eats out at least three times a week, regardless how much money they make or if they have a family or not.

Why?

Millennials at a restaurant

People who’re aged 18 to 34 are the biggest demographic on the planet, recently taking the crown from the baby boomers who used to dominate the consumer marketplace. Most make good money and most important, they like convenience.

If you’re not catering your marketing to millennials you’re setting yourself up for an uncertain future.…

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Boost Your E-Commerce Game With These 6 Strategies

Does your sales strategy have a well-articulated e-commerce component?

Perhaps you don’t have a choice. If your company doesn’t have a physical office or product from which to hawk goods or services, e-commerce is necessarily the be-all-end-all of its sales strategy. This is a much more common arrangement than many realize.

Ecommerce strategy

For now, most consumer-facing businesses maintain some sort of physical presence out in the world, whether that means a dedicated storefront, a mobile stall, a truck or van, or some combination of these and other vectors.

But these physical points-of-sale increasingly aren’t enough to keep discerning customers happy. Even the most staid businesses now recognize the importance of a hybrid approach: a sales strategy that blends the humanity and tangibility of in-person transactions with the scale and reach of e-commerce.…

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