A go-to-market or GTM strategy is not limited to new products or new market entries; it encompasses every aspect of your product that’s being introduced or re-introduced to the market. An effective GTM strategy should be part of an overall brand strategy, especially if you’re a new player or if launching a new, innovative product or service.
Unfortunately, it’s still common for marketing professionals to mistake a business plan for a GTM strategy. Although the two are related, there are several aspects of a GTM strategy that differentiate it from a business plan.
A business plan illustrates an overall strategy that guides an organization through all stages of a product’s life cycle and business growth.…Continue reading