3 Marketing Ideas To Use During The Holidays

With the holidays coming up quickly, it’s time to start thinking about how you can cater some of your marketing strategies to take advantage of this shopping season. As people are getting ready to spend their money on their loved ones, it’s wise to do everything in your power to ensure you can get a slice of that pie, too.

Holiday marketing

To help make doing this a little easier on your business, here are three marketing ideas to use during the holidays to help bring in more money to your business.

Promote A Holiday Giveaway On Social Media

The holidays are a great time to embrace the gift of giving and offer your customers and followers the chance to win some kind of giveaway.…

Continue reading

5 Visual Strategies To Boost Your Sales This Season

The quickly changing seasonal landscape between October 31st and January 1st may leave you feeling like you’re on a roller coaster ride. You’ve barely got into Halloween mode before it’s time to switch it out for Thanksgiving, and then there’s Black Friday ads, Cyber Monday marketing ideas, Christmas posters and Boxing Day ads. Can you keep up with the ever changing lineup of celebrations, and does it matter?

Seasonal marketing planning

The easy way out is to give up on seasonal marketing and keep up your plain vanilla marketing. The benefit of that is much less work—you don’t have to revamp your website content and marketing plan every week, and you can continue using the same advertising that worked all summer.…

Continue reading

4 Ways to Effectively Market Your Sportsbook Business

Creating a sportsbook business is easier and cheaper these days. All that you need is to find the right sportsbook software and you can start in an instant. It allows you to create and manage your website, while also providing reports that you need. To ensure its success, however, there is one thing that needs your attention – marketing. Keep on reading and we’ll share some tips on how to promote your sportsbook business.

Sportsbook business marketing tips

Before we start, if you are looking for affordable software to help you build a sportsbook website, make sure to visit Bookiemarket.com and see what they can offer.…

Continue reading

5 Questions and Answers About Using Balloons At Your Car Lot

Whenever you drive past a car dealership, regardless of whether it’s a dealership that sells new cars or used ones, you’ll almost always see numerous colored balloons that are tied to the cars, financing signs, and sometimes even the building itself. But if every other dealership is using balloons, then why should yours too? Do balloons really have any effect? How long do they last? What are they made out of? What else can you use them for?

Colorful balloons on car lot

These are just a few of the questions that you may have regarding car lot balloons if you are considering owning your own dealership (or if you’re just curious).…

Continue reading

Top 5 Marketing Tips for Small Business Owners in 2019

What have you got planned for 2019? Do you know how you’ll be promoting your business in January? How about for December? If you think that planning ahead is only for huge corporations with large marketing departments, then chances are very high that marketing your small business is either not happening at all, or you’re wasting your time with outdated strategies.

Marketing tips for 2019

Let’s make 2019 your year to really come to terms with your marketing and get it on track. With the right systems in place, you will spend less time (and less money) marketing your business, and more time focused on your customers (and making money).…

Continue reading

7 Great Marketing Solutions for Every Business Owner

Essentially, marketing is the whole process of attracting and influencing potential clients and customers. It is worth noting that, marketing is a “process.” Ideally, the terminology “marketing,” covers numerous activities and tasks associated with selling the services or products. The most obvious of these activities is the advertising of products.

Marketing solutions using videos

Product design and consumer research are also instrumental facets of marketing. Consumer research involves matching products or services to the consumers’ needs. Product design is, particularly, a rather complicated but crucial facet of effective marketing.

The significance of Marketing Solutions and Strategies in Business Growth

A fundamental question asked by a majority of small business owners is, why and how marketing strategies are effective in business growth.…

Continue reading

5 Ways to Instantly Modernize Your Marketing Campaigns for 2019

If you’re looking toward 2019 wondering what you can do differently from last year, you certainly aren’t alone.

Reassessing your tactics is always a smart move, after all.

Marketing strategy

Think about it. You don’t want be the out-of-touch business on the block that looks like they’re stuck in 2008 because they refuse to change.

The reality, though? There are some significant changes businesses of all shapes and sizes should consider to make their marketing seem more, well, modern.

Doing so does double duty of making your business look like a bigger player in your industry, all the while sticking to the best practices of what makes your customers tick.…

Continue reading

How an MBA in Marketing Can Help Your Entrepreneurship Efforts

In an era where almost every person has a basic education degree, it is mandatory to improve your marketing skills if you intend to succeed in entrepreneurship. One of the ways to do this is through gaining a post-graduate degree in marketing. Find details on how an MBA in marketing can help your entrepreneurship efforts in startups and already established businesses.

Entrepreneur learning marketing in MBA program

It provides the Education Entrepreneurs Need

While the undergraduate degree gives you basic knowledge on how to start up a new business, it takes more practical approaches for you to boost your entrepreneurship efforts. These you gain through a series of academic events that include case studies on the most effective strategies in your niche, all-round marketing that involves social media and online marketing, teamwork and leadership skills that work, and management of funds.…

Continue reading

3 Keys to Gaining Customers and Differentiating Your Business

Marketing — like every industry under the sun — is undergoing rapid, radical change thanks to digitization and modernization. But that doesn’t mean the fundamentals of marketing have changed, too.

Discussing digital marketing strategy

As a small business, you still need a clear understanding of who your customers are, what language and communication style works for them, and which medium of communication they prefer. “The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out From the Crowd” by Allan Dib effortlessly describes these key foundations for small and midsize businesses.

Dib is an experienced, successful entrepreneur. He has spent many years starting and growing businesses in information technology, marketing, and telecommunications.…

Continue reading

Riding the Tide: 10 Packaging Trends for 2019

When we’re packaging our products, we’re always wary of looking too trendy. That said, packaging needs to be visually attractive, practical, and relevant. What will buyers be looking for in 2019?

Packaging Trends 2019

Here are 10 features we are forecasting will have maximum shelf appeal.

1. Soft colors

What we’re not doing for packaging in 2019 is anything that could be considered “aggressive”. This applies mainly to the most obvious detail – packaging color. Expect more subdued hues and pastels. Dove gray, muted celery, and whisper pink are a few examples.

2. Minimalist design

In advertising, there’s the old adage, “show, don’t tell.” What if your product is so great, so essential, that there’s little need for showing or telling?…

Continue reading