4 Tips for Hiring a Video Production Team for Your Next Corporate Video

Corporate videos are a great way to onboard new employees, introduce your brand at events, or attract new clients. Some can be informational in nature, or for training purposes. In all cases, corporate videos have to be compelling enough for your audience to actually follow them, but they have to be well made as well if you want them to accomplish their purpose. And this all starts with the right video production team.

Corporate video production

Here are a few tips for finding the perfect team for your project.

Don’t Fall for the Demo Reel

While demo reels can give you a general idea of what a video production team can do, they don’t show the full picture, no pun intended.…

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Is High-Quality Video Production a Critical Factor in Advertising?

Do companies really need to spend hundreds of thousands of dollars on production to create quality videos for advertising? Furthermore, does a more expensive advertisement actually provide a greater return? As a software company designed to help companies grow using video, the team here at Wistia had to find out.

Video production crew

So, we decided to perform an experiment: We commissioned an ad agency to create three ads, for the same product, with budgets of $1,000, $10,000 and $100,000. Thus, the One, Ten, One Hundred campaign and docuseries was born.

One, Ten, One Hundred takes a good hard look at the impact different budgets have on production quality; this campaign ended up being a huge creative challenge—and a lot of fun!…

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Video Trends of 2018 Your Business Needs to Employ

Video marketing has gained massive steam over the last couple of years and 2018 is the year you should be using it to drive your leads and sales. It is the best way to announce business changes, business events, contests, and product releases. It can be overwhelming when you don’t know where to start or how to begin.

Today we look at some trends and how they can best help your business in the coming year.

Videographer

Make It Easy – Hire A Videographer

If you have never done a video before, it can do you a lot of good to hire someone who knows how to produce a video.…

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