How to Strengthen the Weakest Points in Small Business Security

Small business cybersecurity is an important and often overlooked part of running a business. From employee security problems to information storage, you never want your small business to be vulnerable to information breaches. Unfortunately, small business owners and employees often overlook key security areas. If you want to improve your business’ security, check your weakest points.

Small business IT security

Never Store Your Customers’ Private Information

Most credit card hacks come from small businesses. You should already know not to save CVV numbers or full credit card numbers. If you keep a customer list with any sensitive data, including names and phone numbers, store that information in a secure cloud server.…

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How to Specify an Alarm System For Your Small Business

Are you thinking of adding cameras to your current alarm system?

Are you specifying a new alarm system?

Are you worried about false alarms?

In any of these three scenarios, you should consider adding self-monitored video cameras to your system. Some alarm companies let you monitor alarm system cameras from your smartphone or tablet while you are away.

You may already use a camera linked to your TV to check the identity of visitors, and when you are away these cameras probably record using a DVR, so you will always have pictures of any dubious characters entering your property. However having images of guys in ski masks is not much consolation for the mental and financial damage resulting from a break in.…

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The Gig Economy isn’t Quite as Rock n’ Roll as You’d Think

The number of flexibly- and self-employed workers has increased significantly in recent decades. At the end of 2016, nearly five million UK workers were classified as self-employed, which marks a 45% rise since 2000. The gig economy covers all sectors; not just the likes of Uber drivers or Airbnb hosts, but a considerable amount of highly skilled workers, such as IT experts and computer programmers.

Freelance programmer

The gig economy gives workers an enviable opportunity to work flexibly and be selective about their jobs. But with this territory comes specific risks and challenges that go beyond worrying when your next paycheck will come in.…

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Chat Bots 101: Background and Key Issues to Consider Before Incorporating Them Into Your SMB eCommerce Strategy

Thanks to artificial intelligence, chat bots essentially have all the answers. Just ask one for a recommendation on a customer service tool that would allow your business to easily and cost-effectively improve the customer experience by providing instant, automated and personalized interaction at every touchpoint, and it would probably tell you to invest in a chat bot.

Chat bot

Not only would that chat bot be perfectly accurate and helpful in doing so, but it would also make the recommendation without a hint of the annoying false modesty to which humans are so prone. Just one of the ways these tools are, perhaps, our better.…

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3 Ways to Ensure Your Workplace Is Well-Maintained

If you have a physical location or property as part of your business, you’re going to be worried about the best way to present and maintain that building. Whether you choose to get assistance through a property management company or you want to do it all on your own, the appearance and functionality of your building is going to have a big impact on your company, both with efficiency as well as on a more personal level.

Well-maintained office building

So to help you ensure that the state of your building isn’t keeping your company from being successful, here are three ways to ensure that your workplace is well maintained.…

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5 Clever Ways to Build Brand Awareness with a Personalized Binder

Binders are a versatile and highly cost-effective way to raise awareness for your brand. A well-designed binder provides more information in one place than virtually any other print marketing material. Its tangibility helps clients focus and retain information. And a binder is easier to keep track of than a stack of loose papers.

Businesswoman holding personalized binder stationery

As with any marketing material, you’ll need a strategy for when and how to use your binders to maximize their effectiveness. You can build brand awareness with these 5 clever uses for your binder.

1. Engage clients’ imaginations

Binders come in a wide variety of manufacturing materials that can be customized with different stock colors, imprint methods, and coatings.…

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4 Simple SEO Tips for Physical Businesses

There are thousands of online businesses that require certain marketing tactics to bring them customers and attention. However, if you’re a business that deals only with physical customers – such as a law firm, dental office, real estate agency, or medical clinic – it’s important to use tactics that work on a local level.

Physical store SEO

You should be employing certain local SEO tactics that appeal to those in your area. Marketing to the online masses will be a waste of time and money since only a fraction of those who see your ads will be near your business. If you’re looking to target the right customers and increase business, here are some local SEO strategies you have to try.…

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7 Most Popular Products to Sell Online Right Now

Sometimes, no matter how unique a product you’re offering on your online store, it just won’t appeal to the general public as you had hoped it would. When this happens, it might be hard to convince other people to look into your online store and see if they can find something that calls out to them. So why not start off by offering products that people are actually looking for in order to gain their attention?

Oculus VR

Here are 7 of the most popular products that you can sell online right now.

1. Wireless Chargers

Wireless charger

With mobile phone companies gradually producing more and more phones that are capable of charging without wires, the demand for wireless chargers have gone up.…

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3 Main Advantages of Disposable Linens for Your Business

Many care homes, food production and serving facilities and hospitals, among other enterprises and institutions, are now using disposable linens rather than the traditional fabric varieties. Single-use items, like disposable aprons and gloves, or soluble laundry bags, are becoming more and more commonplace as businesses catch on to the advantages they offer.

Chef wearing disposable apron

Let’s take a quick look at the main advantages of swapping over to disposable linens.

1. Disposable linens can save a lot of time

If clothing, protective equipment and hygiene appliances are disposable, it saves a lot of time on laundry. Hospitals and care homes in particular find that a lot of time is spent on cleaning bed linens, aprons, scrubs and gloves.…

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The Reasons Behind Sacramento’s Growing Population

In a recent report, which surveyed millennials living in the Bay Area regarding their future living preferences, nearly 75% stated they planned a move to Sacramento in the next five years.

Downtown Sacramento, California

California’s capital city has become a respite for the state’s younger generation as a place to get away from the hustle and bustle of other large metropolitan areas, and, more importantly, reduce their cost of living. Sacramento has tons to offer for its nearly 500,000 residents and occasional visitors both old and young, going above and beyond its small-town charm.

There are many things to do in Sacramento, including visiting the State Capitol, touring the California Railroad Museum, and exploring Old Sacramento.…

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