How Can a CEO Get (and Stay) in Touch with Employees?

Often CEOs lose touch, or are perceived to have lost touch with their people. What’s worse, they can appear to have lost touch with the reality of working in the business. Clearly, this can be incredibly damaging.

Respectable CEO

If, as CEO, you don’t really understand the concerns, ideas, motivations or realities of your employees, you’re likely to make some very poor decisions, which will impact the business. If you are simply perceived to be out of touch, you soon start to lose the respect of your people. So, what can a CEO do to avoid either situation?

Joining interviews

A great way to set off on the right foot is to insist on meeting all new joiners.…

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The Power of Video for Growing Businesses

When it comes to successfully growing a business in the age of the internet, few tools are more powerful than video. It can be used in dozens of different ways and is exponentially more compelling than any other form of marketing or branding.

Vlogger creates a marketing video

Unfortunately, with so many different possible strategies, brands often get confused by which ones to implement for best results. In order to point you in the right direction, we’ve uncovered some of the top-returning strategies for 2016 and beyond.

1. Develop a Robust YouTube Channel

YouTube is the place to begin. Despite the fact that there are 4 billion video views per day, only 9 percent of small businesses leverage the platform.…

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3 Tips for Managing Growth of your Small Business

The main goal of any small business is to succeed and to succeed well. Despite this being a universal and common goal, many small business owners are caught unawares when their company begins doing extremely well. Rather than being a pleasant surprise, this has a tendency to diminish the reputation of the business.

Growth management

This is typically because small businesses are unprepared to cater to an increase in customers or demand. This is why authorities in the industry such as Global Resources LLC insist of being equipped with an adequate strategy. Here are some things that you need to keep in mind when dealing with a sudden influx of consumers, requests, and profit:

Flexible Plan

The plan that you have for your company should be flexible.

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“Local” Marketing is Essential for Construction Trades

Marketing isn’t rocket science, but many companies waste time on the wrong strategies. Small roofing contractors usually service the local community, so putting a huge amount of time and effort into a flash website might not be money well spent if most of your new business is word of mouth referrals.

Contractors

Building Brand Loyalty

Whilst you shouldn’t pour all of your energy into digital marketing, you do need to spend some of the budget promoting your business online. The majority of customers will do a quick search online before they hire a construction tradesman, if only to make sure there are no negative reviews.…

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Why Your Small Business Needs a Website

Many small business owners make the mistake of believing that their company can do without a website. With small businesses often targeting people in the local area and surrounding areas, it’s no surprise that many small business owners tend to think that the world of the internet is best left to the larger, global corporations. However, times have changed and whilst this may have been true a few years back, more and more people are searching for small, local businesses online. Because of this, businesses of all shapes and sizes from roadside stalls to huge global companies can all benefit from their own business website.…

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3 Thing That You Need To Know About Forex Market Regulations

The foreign exchange is by far the largest and most liquid financial market in the world, with an estimated $5.3 trillion traded globally on a daily basis. This is at least according to the most recent Bank for International Settlements’ (BIS) triennial survey, which evaluates markets according to their value and growth.

Forex market regulations

The size of this market has caused some issues in terms of regulation, however, as historically there has been no single global body tasked with policing the foreign exchange. Instead, individual countries have their own independent regulatory bodies, while national governments are also active in driving compliance from traders, banks and brokers alike.…

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3 Reasons Why Every SMB Should Have a Graphic Portfolio

As the leaders of small businesses, we’re constantly looking for new ways to elevate the marketability of our companies. After all, projecting the appearance of professionalism and maintaining an optimal image are essential when you’re trying to appeal to a wide range of leads, as many of them will arrive at your site having no prior knowledge of your business.

Graphic portfolio

A graphic portfolio is similar to any other portfolio you would see, but it incorporates a visual aspect for a more polished and informative look. Here are three reasons why every SMB should have one:

1. Letting Them See What You Do

You can tell somebody what you do all day long, but until they actually see some results or previous achievements with their own eyes, all they’ve really seen is an explanation.…

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How to Track your Employees Time and Still Be Seen as a Good Boss

If there is something that can put off your employees’ working spirit, it has to do with looking over their shoulders again and again while they are working. To many of them, tracking is an unnecessary administrative nuisance that has to be done away with because it is just a waste of time.

Happy and productive employee

Companies know that they have to time track their employees whether they like it or not because it is really important in gauging their productivity in the business. In fact, to avoid rubbing their employees the wrong way, several companies have tried to come up with creative and fun ways of time tracking that you may have read on tech news.…

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Difficult Sells: Hot Spruce Up Your ‘Uninteresting’ Product

As Morrissey didn’t say, some products are easier to sell than others. The latest Game of Thrones Big Book of Sex Scenes, that’s an easy sell. It’s a great title and, frankly, an SEO goldmine. The perv in all of us would love to read it – and we all know why you’re really tuning into the swords and sexing HBO show every week.

Game of Thrones

But then there are the difficult sells, the niche products that have to jostle their way through the competition and push into the limelight without customers falling asleep during their pitch. Without the proper nourishment, these speciality products will flounder like a fish in outer space.…

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The Advantages of Using Serviced Offices

There are so many advantages to using serviced offices that it’s no wonder their popularity has increased so much in recent years, especially in the UK. With there being so many prestigious London locations now available to rent as serviced office spaces, smaller business can instantly raise their profile by renting out an office space in an upmarket trendy location, but that’s not the only advantage.

Serviced office space

Here’s why your business should consider using serviced office spaces:

Flexibility

The amount of flexibility that using serviced offices offers businesses is invaluable. Not only does renting a serviced office space mean that you don’t have to commit to a lease on an expensive office block for a certain amount of time, it also means that you can up and move your company at the drop of a hat depending on where the new hip and trendy business areas in London are.…

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