3 Things to Consider When Picking Brand Colors for Your Business

When starting or rebranding your business, you have a lot of decisions to make about a lot of different aspects of your company. One that may not seem like a big deal but that can actually have a very large impact on your commercial success is the color palette you choose to use with your branded materials.

Yellow Ferrari brand color

From products to logos and websites, the colors you choose to associate with your company are noted and considered by your customer base both consciously and subconsciously. For this reason, it’s crucial that you pick the right colors to brand your business by.…

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How Promotional Products Can Help Your Business

When it comes to promoting your business you can only do so many things online. Plus, your words can only say so much when you are telling people about your business. Having some promotional items for your business can make a huge difference in sales and in the amount of people that recognize your business name.

You probably want to start out with some logo creation, so you have something somewhat simple to display on items, along with your business name, and possibly contact info. What goes on each product will depend on the product and it’s purpose.

Basic Promotional Items

You can find great cheap deals on basic promotional items, like pens and stickers, all over the internet.…

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Generative Design: A Transformation in How Products Are Made

In modern manufacturing, an innovative new process sees the designer create a system and that system actually generate the product. The process is known as generative design and it represents over a paradigm shift in product design.

Here is a look at how generative design works and the revolution underway in modern product design.

What Is Generative Design?

The end result of generative design, whether it’s a chair, an image, an animation or an architectural model, is the byproduct of an algorithm. A set of rules entered in to a computer program and uses highly complex protocols of parametric modeling to generate and test different variations of a product design.…

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What is Deal Registration – and Why Does it Matter to You?

Anyone who has ever worked in a sales environment knows the frustration and disappointment that comes when a big sale falls through — especially when a competitor swoops in and seemingly snatches the customer right out from under your nose. Despite your anger, though, there’s usually not a whole lot that you can do about it.

Deal registration

Unless, of course, you registered the deal that you were working on. In industries that rely on channel partners and resellers, such as IT, some vendors engage in a process of deal registration that protects their partners from losing sales to other resellers and even the vendor’s own sales team.…

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Pinterest: The Underestimated Social Media Channel you Should be Using

Pinterest is one of the five biggies in social media, but despite this, quite often it’s not used by businesses. Think about the social toolbars that are present on almost every website; Facebook, Twitter, Instagram and even YouTube are regular features here but quite often Pinterest is nowhere to be seen.

Not relevant

The belief that Pinterest isn’t relevant is quite a common one. With it being image heavy, a lot of B2B companies and info-heavy sites, which may be lacking in a strong stock of images, quite often ignore it with the opinion that it’s not relevant to their company.…

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The Importance of Access Point Management of Tech for Small Business

If you own or run a small business, then you know just how important your ability to leverage technology is to the success of that business. As the business world continues to see the development of communication technology improve in leaps and bounds, the use of it has become a critical component of the smaller business CEO.

Business team

We all know how the advent of email has increased the pace of business. But at the same time it levelled the playing field for many smaller companies to engage and communicate with all levels of business. But in the end, your technology is only as good as your management of it.…

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Content Marketing – Optimise your Article for Search Engines

Writing articles and posting them to your website can be extremely valuable to your business. Some of the benefits of content marketing include:

  • It keeps your network and current customers informed of what’s happening
  • It engages new customers as news about your company is shared and liked on social channels
  • It creates an active and busy website which can lead to higher engagement and conversions from your visitors
  • it can improve your rankings on Google when done correctly

Content marketing

Many business owners I know are confident they can write an engaging article for their customers and potential customers. The area they are not sure about is how to optimise the article for the search engines.…

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First Impressions Matter: The Importance of Effective Signage

When we first look at another person, commonly we will look at their face first. A person’s face is where emotion, mood and feeling is communicated, and can tell us a lot about a particular person. Signage is the face of your business. It’s where customers gain their initial impression, and decide if they want to buy your goods and/or services.

Vegas signage

To break it down, we’ve put together the top 5 reasons that indicate the importance of effective signage.

Brand awareness

Signs can be an essential component of a business’s overall marketing strategy; it is what’s going to promote your products and/or services.…

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3 Tips for Opening Your First Store Location to Accompany an Online Business

Many businesses who started out as purely online business are now branching out and trying their hand at opening physical locations to accompany their already successful online business. However, just because you’ve found success online doesn’t mean that opening your first brick and mortar store is going to be a walk in the park for you.

To help you make this transition a little easier on yourself as the business owner and on your company in general, here are three tips for opening a physical store as an extension of an online business.

Integration

Although your brick and mortar store is meant to be merely a physical manifestation of your online store, it can be difficult to figure out how to integrate these two into one consistent being.…

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Can You Do Business From A Phablet? 4 Reasons To Choose A Mid-Size Device

A few years ago, we couldn’t have imagined the phablet as a device format. The device, which is somewhere between a smart phone and a tablet in size – hence the moniker – developed in response to the expanding functionality of the smartphone. Smartphones could do a lot, but the screens weren’t quite big enough. At the same time, tablets were larger than many people wanted to drag around.

Samsung S7 Edge

For some, the phablet is just another device in the litany of products we all carry around these days, but there are some definite advantages to using phablets for business purposes.

If you’re not sure whether to take on this midsize device, here are 4 factors to consider.…

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