4 Tips for Partnering With a Bigger Brand

Approaching a bigger brand can be tricky. You feel like you aren’t at the same caliber, so you really want to prove yourself and your company’s worth. Closing the partnership with a bigger brand will take a combination of the right time and approach to ensure a prosperous relationship. But with the proper tools, landing a partnership with a bigger brand can mean fast growth for your company.

Connect with big brands

Take Advantage of Connections

The first step you will want to take is to understand how you and your employees are connected to the other company. You could ask around, but the most efficient way to do so is through social media.…

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Tips For Starting Your Own Medical Practice

Entrepreneurship is well rewarded in the medical field.  If you are strongly competent in your field and know how to take care of business, you could really do well for yourself by owning your own practice.  Sometimes it’s hard for us to know where to start in the beginning, though.  There’s no shame in following the path of others to a successful ending.  Here are a few tips that will help smooth out the rough edges of your journey into business ownership.

Doctor running a medical practice

Education is key

Without a good education under your proverbial belt, you won’t be able to gain a solid reputation in the medical field. …

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Angels vs. Venture Capital: Disposing of the Myths

Many people often confuse or interchange angel investors, venture capitalists, and private equity deals, which are among the major sources of start-up income. While there can be a few similarities in the right light, when you compare them side-by-side, they’re apples and oranges. People often believe that business angels, venture capital and private equity are all one and the same.

Angel investor

A major similarity is that both angel investors and venture capitalists are making their investments into private companies for the return of private equity in those companies. Private equity is simply shares or stakes (sometimes securities) in any company which isn’t registered with the stock market.…

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Understanding the Agriculture Market

Everybody has to eat. There are carnivores, herbivores, and locavores, but whatever diet a consumer chooses, it will always come at least partly from a farm.

That seemingly perpetual demand can inspire people to investigate agricultural businesses as an investment or entrepreneurial opportunity. And it can be a very profitable sector, but there are a few insiders’ points that would-be investors should understand.

Farmer and his vegetables

To start off, not every farmer owns a farm, or at least not every acre that he or she farms. While the idyllic picture of the family farm sometimes holds true, the fact is that a large percentage of farmers are actually renting a big portion of the land they tend.…

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Does Working From Home Negatively Impact Your Health?

Working from home is the dream, isn’t it? The flexibility, comfort of your own surroundings and ability to alter your hours as you please is a big temptation for many of us. Why wouldn’t you want to work from home? You won’t need to face that dreaded 6am alarm, ghastly commute and having to stand for an hour on a train which costs you £500 per month. The advantages are never-ending. Well, so it seems at first glance.

Work from home

A study by Timothy Golden revealed a different perspective on the matter. The findings highlighted that working from home can have a negative effect on both your physical and mental health.…

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Great CEOs are Down on The Basics

There are hundreds of advice columns for CEOs, so let’s start this one with an acknowledgment of how CEOs got where they are in the first place.

Chief executives are bright, fact-based big-picture thinkers who have an innate ability to tune in to what other people are thinking, feeling and doing and to turn that instinct (and knowledge) to their company’s advantage. Those are the basic attributes.

Business woman and CEO

CEOs don’t overlook the small details, but they don’t get hung up on them, either. They are big-picture thinkers, which allows them to focus on long-term company goals.

In so many words, a company can hire all the detail-oriented people they need.…

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Customer Acquisition: 3 Ways to Track your Leads

The truth about market nowadays is that you are left alone on this battlefield. If you think that you are competing with businesses providing similar goods or services, you are completely wrong. The real nemesis is informational noise; the rival to knock out.

Making a business deal

The customer acquisition looks exactly like an auction – business has to be ready to pay more to catch intending purchaser’s attention. In other words, your flower shop is competing not only with other flower shops but with restaurants, financial institutions, and insurance companies, as well.

The acquisition cost is usually reaching breakeven, while the real revenue appears with only second, third or even fourth purchase.…

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6 Things you Need to Create an Epic Social Media Presence

Large corporate brands have a wealth of social superstars at their disposal. The vast majority of small businesses do not, often preferring to micro-manage every aspect of their social presence to ensure every post is perfect. Going the self-managed route may seem like the best bet as you build your company’s reputation and reach, but there’s a lot more work that goes into creating an epic social presence than most people think.

Follow me on Twitter

Most small-to-medium sized businesses fail to reap the rewards that social can offer because they don’t regard it as a legitimate marketing option. There’s so much to consider and that’s why understanding what’s going on in the social-sphere is very important.…

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3 Cost Effective Marketing Ideas for Small Local Businesses

If you run a small local business, you know how difficult it can be to compete not only against other local small businesses, but also against the big corporate chains that have overtaken just about every industry and niche out there. This can translate to having to spend a lot of money, time, and effort on marketing yourself to get customers to come to you rather than go to the competition.

Local business ad on a car

Thankfully, though, there are some really cost effective marketing ideas that are effective at getting small local businesses on the map. Continue reading to learn more.

1. Make Online Instructional Videos

Hire a local videography company or go the DIY route and use your own camera and editing equipment in order to create engaging, fun, and informative instructional videos that you can then post online on your website, social media pages, and YouTube page for your audience to enjoy.…

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5 Ways You Are Wasting Your Time – and How to Stop

If you are like many small-business owners, “busy” doesn’t even begin to describe your typical day. It seems like you are always on the go, with a never-ending to-do list and never enough time to do it all.

Bored staff in a boring meeting

But have you ever stopped to consider how you are actually spending your time? How much of each day do you spend actually doing things that help grow your business? How often do you climb into bed exhausted, lamenting the fact that you didn’t get nearly as much accomplished as you had hoped? If that sounds familiar, you aren’t alone. According to one survey, small-business owners cumulatively waste more than 4 billion hours every year on tasks that aren’t vital to business growth, such as administrative and supervisory tasks.…

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