Finding New Ways to Bring Business Through your Doors

Sometimes getting new business doesn’t just revolve around the things that you are doing online to attract customers. If you run a brick and mortar business in a local area it can help to do things to cater to the local folks as well, as they may be the majority of your sales.

Price tag

That doesn’t mean that you should close down your website or ignore your social media accounts though. In fact, they can be just as much help on a local level as they are on a global level, you just need to be using them right.

1. In Store Coupons And Discounts

One of the ways that you can use your social media accounts for your actual local business is to post coupons and discounts that people can only get when they come into your store.…

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Marketing your Small Business – from Online to In-House

The internet has become such an extremely viable way to market any type of business or venture, and because of that many businesses forget about the traditional ways of marketing and attracting sales. While being online and mobile is important for all businesses, big and small, it’s still just as important to market locally if you do any sort of business on a local base.

Vinyl records shopping

That local base doesn’t necessarily need to be an actual storefront. Maybe you sell items at flea markets or art shows. That still counts as being local. So why would you miss out on great opportunities to increase client counts and sales?…

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Why Businesses Need Faster Broadband for Harnessing IoT?

The world is running behind time now! Nobody has time and the same applies to the Internet of Things also. Everything needs to get faster to reach the top level first. Since a majority of the work done by t]he big organizations depend on faster Internet, it is important for the Internet Service Providers to deliver the demanded speed.

Internet of Things (IoT)

Higher speed requires better technology and higher costs which many organizations do not want to incur as it affects their profit margin! It is a vicious circle, indeed. With the tech advances in fibre optics and its usage in connecting high-speed broadband for business and residential customers, speed is no more a worry for the ISPs.…

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What Does Your Choice of Van Say About Your Business?

Remember Del Boy Trotter’s Reliant Regal van? That hideous yellow plastic tricycle was the anti-hero of the BBC’s Only Fools and Horses show, endlessly belching black smoke onto the main streets of Hackney. And yet the Trotter’s Independent Traders van wasn’t just a three-wheeled punchline – it was a painfully accurate reflection of what small businesses across Thatcher’s Britain had to do to keep mobile… not to mention a painfully accurate reflection on the quality of business itself.

The Reliant Regal was never a popular workhorse, but plenty of people struggled through the Eighties in clapped-out Morris vans or Mark 2 Transits with their doors tied shut using string.…

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Want to Empower Employees? Take a Vacation

As a small business executive, you’re working harder than ever to compete with larger organizations, keep your margins high, and maximize your productivity. With more than 50 percent of the working population employed by small businesses, it’s no wonder you’re working so hard.

Employee on vacation

Countless studies, common sense, and your mother agree that taking a well-deserved vacation isn’t just a luxury — it’s a necessity for your health and well-being. Do we really need to tell you this?

Despite the importance of breaks, many small business executives feel that taking a pass on time off is a matter of necessity. Office Depot conducted a survey last summer that revealed that not even two-thirds of small business owners were planning to take a vacation.…

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Social Media Sets the Tone

Just because you have an event, a presentation, a performance, or a gathering in a place like New York City; that doesn’t mean you can get away with no social media presence. The fact is that social media sets the tone for so much of our lives; those who choose not to partner with a social media agency in NYC for their event do so at their own peril.

Social media

Politics

Ask anyone about their political opinion in New York City and they are bound to quote something trending they read on Breitbart or in the NY Times today. We may not even appreciate it but for those not totally connected to the political world, our social media channels still set the pace for what we ingest.…

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When OSHA Visits: Smart Ways to Handle Your Company’s Citation

If you’ve been notified of an inspection by the Occupational Safety and Health Administration (OSHA), you need to respond quickly. You also need to know how to prepare your employees for any questions they may be asked by an OSHA inspector. Here’s how to handle your company’s possible citation.

OSHA inspection

Talk to Your Attorney

If your company has received notice of an OSHA inspection, you should consult with an attorney right away. Your lawyer will help you gather the information you need to prepare for the investigation.

Greeting the Inspector

The inspector will arrive at the company and present his or her credentials.…

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From the Get-Go: Cloud Storage Smarts for Startups

Businesses could save a lot of time and money if they just used cloud computing right from the start. But, they don’t. Fortunately, this gives you an opportunity to get in and get ahead of your competition.

Here’s how.

Cloud storage service for business

Search For Providers

This is probably the hardest part of the whole thing. Searching for providers involves laying out a plan for what you want, how much you’re willing to spend, and then mapping out your usage.

You should plan on contacting at least 10 service providers. Spend some time interviewing them both on the phone and through their ticket support system, if possible.…

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Closing a Business: Top Tips for Taking Your Open Sign Down

It’s time. You’re happy, but at the same time you’re sad. Your business is ready to be shut down. Maybe you’re hanging your hat up for good. Maybe you’ve decided to move on to something else.

Whatever the case may be, there are specific steps you need to take before you can close the doors for good.

Closed sign

Vote On It

The first thing you need to do is vote on the closure of your business. Even if you’re a one man show, the state continues to recognize the business as an ongoing legal entity until the corporation is formally dissolved.…

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3 Tips to Make your e-Commerce Business Rock

What are those mysterious success factors that will raise your business initiatives straight up to heaven? The products you offer? Sure. The best quality/price ratio? Of course. Outstanding customer loyalty program? It also matters. However, will it work for you properly if you website looks as if it was created by a 13-year-old in the early 2000s? Probably not.

Online shopping

Tip 1. Gorgeous website: make it or break it!

Your website is the #1 key to success. And here’re some crucial parameters you’d better keep in mind:

The simpler the better

Whoever persuades you that it’s a good idea to add the maximum number of photos, banners and ads, popping up every single minute form different corners of your website, can be officially considered your enemy.…

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