Small businesses know that there is a number of ins and outs of getting started. The first rule, get to know the C.P.A., and perhaps have a attorney who will look over contracts as needed, but the next rule, generating business, needs to be continuously developed.
The economic downturn has been burdensome and congested for small businesses to thrive. The sturdy foundation of creativity and ingenuity for the United States comes from the birth of small businesses; however, the future for small businesses comes down to money. That brings us to how, and what small businesses can do to survive and thrive; thus, continuing to be able to hire and expand.…
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Are you too busy to scour Twitter for new informative business experts to follow? Have no fear, I’ve made it really easy for anyone who hasn’t had the time to explore 
Today’s small businesses are adept at using online tools such as email newsletters and surveys to help develop strong relationships with their customers. While these tools can enable two-way communications, face-to-face interactions can be an effective way to build and instill trust in these relationships. It’s that sense of community and interaction that in-person events provide when communicating directly with customers.
As we prepare for the height of the holiday season, one in which spending is predicted to be lukewarm at best, local businesses can get smart by planning and implementing thoughtful marketing campaigns that provide consumers relief where they need it most: their wallets. With Black Friday quickly approaching, time is of the essence to get a plan in place and begin implementing it.
Staff reductions are typical targets for controlling costs in tough economic times. This can be particularly challenging as you attempt to balance responsible fiscal management with fluctuating sales while maintaining customer expectations for quality, support, and customer service. The answer to this dilemma involves embracing a return to basics, i.e., examining your business processes and understanding the role they play in getting your product or service out the door.
If you are a baby boomer like I am, you probably remember the 60s television show, Bewitched. Mrs. Kravitz was the busybody next-door neighbor of the sitcom’s main characters, Darren and Samantha Stevens. Mrs. Kravitz was extremely nosy; always peeking through the curtains to see what was going on at the Stevens’ home. If there was anything strange activity or unusual behavior, she knew about it (Samantha practiced witchcraft, so strange or unusual was an understatement.) The point is, she was extremely observant and clearly saw the goings-on where no one else did.
I have always tried to do things for my email newsletter list to reduce opt-outs and create long term subscribers. I have people on my first email list for 3,4,5 years. Getting email newsletter subscribers is not that hard. Keeping them is yet another thing. These five worked really well for me:
