A strong relationship with your customers is the key to customer retention. In person, you can build a relationship with someone by listening, helping, and engaging them. But how do you do this in business, particularly in an online business?
Here are five ways to build customer relationships online.
1. Build Rapport Through the Written Word
Copywriting and content writing allow you to adopt a conversational style of writing. Since a casual style is like talking to a good friend, it builds engagement. If this style of writing serves your audience well, then you’re good to go. Most readers resonate with persuasive or expository writing that simulates a one-on-one interaction.…Continue reading