6 Trade Show Trends to Update Your Next Corporate Display

The pandemic effectively shut down in-person events like conventions and trade shows for months. Businesses return to face-to-face encounters with potential partners, clients, and investors three years later. But the landscape looks much different than when COVID-19 shut the world down.

Vintage car trade show booth

photo credit: Nikita Korchagin / Pexels

Plenty of trends are arising post-pandemic in the exhibition marketplace — quite exciting. People are craving more time with each other, especially those who have been beset by Zoom fatigue.

Suppose your company intends to set up a display area or invest in a booth at an upcoming gathering. In that case, you’ll want to know about the latest ways organizations design their exhibitions.…

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Five Ways to Improve Engagement at Your Trade Show

Trade shows are an invaluable tool for a small business to utilize. It is at a trade show where you will have the opportunity to make an impression on hundreds or thousands of potential customers. You will also have access to investors, suppliers, and distributors. There is so much potential for interaction that you want to make sure you stand out. Because even though you will have plenty of opportunities all in one space, so will your competitors.

Networking at trade shows

So, how do you stand out? What are some of the best ways to get the most out of your trade show experience?…

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A Marketer’s Guide To Maximize Your Trade Show ROI

Whether you’re just starting out in your career or have been in the industry for years, trade shows are a great way to meet new customers. However, they can also be challenging and not as profitable as they should be.

Trade show

A successful trade show marketing campaign requires careful planning and preparation; if you don’t take the right steps before exhibiting at an event, your ROI will suffer as a result.

In this guide we’ll outline some of the best ways to optimize your ROI during a trade show so that you start generating leads from day one!

1. Come up with a trade show marketing budget

Before you begin to plan your trade show, you need to know how much money you can spend on it.…

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5 Tips on Preparing a Successful Exhibit for Your Next Trade Show

It’s of utmost importance to put your best foot forward when you’re taking part in a trade show. When done right, these events can help kick start your fledgling business, widen your customer base, or connect you to like-minded individuals or organizations. It’s a must, then, to put a lot of care into your trade show preparation process.

Trade show participants

photo credit: iAVM WHQ / Flickr

As soon as you get news about a trade show that you want to attend and are capable of attending, you need to have a plan in mind to ensure that your business will make the right impression.…

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3 Fatal Conference Booth Mistakes that Small Business Owners Make – and How to Avoid Them

There are plenty of good reasons why small business owners should consider presenting at — rather than just attending — conferences. For one, it’s an opportunity to showcase their products and services to a high volume of prospective customers and to attract interest from potential suppliers, vendors, influencers, and other strategic partners.

Tradeshow booth at a tech event

However, some small business owners fail to achieve significant — or in some cases any — return on investment from their conference-booth spend. And while each story has its unique variables and nuances, typically it’s the unfortunate result of making one, some, or all of the following fatal mistakes:


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How to Choose the Best Trade Show Booth for Your Business

Would you ever consider opening a dollar store on Rodeo Drive? Of course not. No self-respecting ‘Rodeo-ite’ would be caught dead walking into a dollar store after stepping out of their Aston Martin that only gets driven on Tuesday!

They’d instantly become the laughing stock of all their friends, and celebrity gossip columnists would have a field day, right? Location is important. Location, location, location.

Here’s how to choose the perfect trade show booth, to maximize exposure and brand impact on all who’ll attend your next event:

Study the floor plan prior

If you have no clue how trade shows work, find someone who does who can go over the floor plan in advance with you and your team.…

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