Boost Your Law Business With These Digital Tips

Though you may not be equipped to handle the business side of your law firm, it behooves you to become a competent businessman/woman. Your law firm will need the structure of a traditional business to keep things rolling in the right direction.

Digital law firm management

If you’re looking to get things organized, arm yourself with knowledge. Start now, and read through this brief overview of some digital tips for boosting your law firm’s operations.

Whip your website into shape

Your law firm needs to have a functional business website. People use the internet for almost everything in the 21st century, so you need to meet them where they spend their time.…

Continue reading

Diagnosis of SEO Needs: Getting Consultants To Fulfill Company Needs

It’s hard to be an expert at everything. You have a good handle on the primary focus of your company. But you don’t necessarily know the best course of action when it comes to marketing and promotions. That’s why it’s so vital to recognize your search engine optimization needs.

SEO consultant advising a client

If you don’t feel like you can jump into advanced knowledge on that topic right away, then bite the bullet and pay consultants to fulfill your company’s needs.

There are several different ways that you can approach the diagnosis of your business and marketing needs. You can look at full case studies that consultants showcase.…

Continue reading

How to Boost Traffic to Your Fitness Website

The question of how to get more traffic is quite familiar to all online content creators. This is because the growth and sustainability of their brand and business depend on how much following they get. Even though not all your followers will end up being your customers, a big following comes with advantages.

Increasing fitness website traffic

First of all, out of the many prospects, you will not lack a good number that will be converted into real customers. Also, people are attracted to popularity, so if your account has many followers, it will definitely attract more, and this could also mean you get paid by third parties.

Continue reading

6 Effective Marketing Tips for Freelancers

Did you know freelancers contributed around $1.4 trillion to the US economy in 2017? And this number continues to grow each year. With the increase in popularity of remote work, freelancing is becoming a popular part-time or full-time career option for many people.

Remote worker freelancing for a client

The thing is, with an increase in demand and supply comes an increase in cut-throat competition for independent workers. In order to stand out in the world of freelancing, it is important to put your best foot forward.

Here are 6 effective marketing tips for freelancers to help them kickstart a successful remote work career.

Identify key focus areas

Before any career move it is important to have a clear understanding of your expertise and desired focus areas.…

Continue reading

Pay-Per-click: Effective Marketing Strategy of Boosting Your Business

Pay-per-click is a terminology almost all marketers are familiar with as a widely accepted marketing strategy to promote businesses. The main question is; how much do we know about PPC? Pay-per-click (PPC) marketing is often referred to as paid search, search engine marketing (SEM), or google advertising. If you’re quite observant, you would have seen sponsored ads particularly at the top of Google’s search engine result page – That’s pay-per-click advertising.

PPC advertising

What are key benefits to including pay-per-click ads in your marketing mix? First off, as a small business owner, your marketing budget is highly precious. As a result, most business owners are apprehensive to maximize new marketing initiatives.…

Continue reading

How Translation Services Will Help Your Business Expand To The Global Market

Communications can break or make your business. Without proper communication, you risk losing clients—something that will automatically kill your business. Plus, the internet has provided many market opportunities for business establishments. So, you don’t have to limit your business to its parent country.

Translation service

You can venture into the global scene and thrive. But, how will you be able to communicate with clients who don’t speak your language? Well, that’s where translation service comes in.

What Is A Translation Service?

A translation service is a company that translated messages from one language to another. A translation service provider hires expert translators. With such service, you have a partner who can help your company penetrate other markets.…

Continue reading

How to Make a Flawless Testimonial Video That Helps You Sell

The times where companies monopolized the discourse around their products and services already gave way to a new era.

Thanks to social media and user-generated content, we’re living in a time where what customers say about your company or products is more important than what you say about yourself. Which is precisely what makes testimonial videos so great.

Recording video testimonial

Don’t get me wrong, there will always be a place in marketing for pieces like animated explainer videos and traditional ads. That said, testimonials leverage people’s love for video content by putting your happy customers in the spotlight. Since most potential consumers are more inclined to trust a peer, few things work better as a piece of advertisement for your business than a satisfied client singing your praises!…

Continue reading

3 Mistakes to Avoid When Getting Corporate Headshots

Getting corporate headshots are important for marketing yourself or a small business. For an individual, your LinkedIn or other online profile gets many more views with a headshot. For management teams on the company website, headshots are an essential first impression with potential customers.

Headshot photography

So, if you’re in the market for getting headshots there are at least three considerations to avoid getting a bad one.

Don’t Use a Selfie

First, never use a selfie. At least one recent survey demonstrates why using a selfie for a corporate headshot should be avoided. The results found that 88 percent of hiring managers find a selfie for online business profiles like LinkedIn to be “unprofessional.”…

Continue reading

How To Become A Successful Instagram Influencer

If you want to become a successful Instagram influencer, you should know that it takes a lot of hard work. You need to know a little marketing knowledge and finesse if you want to create a huge Instagram following. There are many reasons why people visit Instagram.

Angelina Danilova Instagram influencer

photo credit: @angelinadanilova

The most important reason is because they want to connect with their favorite brands and discover new trends. Although it’s a challenging fete, becoming an Instagram influencer is rewarding and very profitable. Here are top tips from autolikesig.com on how to become a successful Instagram influencer and creating a powerful personal brand.…

Continue reading

Why Neil Patel Thinks Your Business Needs More Customer Reviews

Do your customers post reviews of your company’s product line and overall service experience? How often? Where are they publishing these reviews? Are they generally positive? What are you doing to proactively maximize the exposure that these reviews get? Do you have processes in place for asking more customers to review you and for following up on the feedback you receive?

Neil Patel on customer reviews

Marketing thought leader Neil Patel has a lot of valuable advice to share about a slew of tactics that can increase your business’s ability to get found, to close dales and to retain customers. But one of the topics that Patel is most passionate about is customer reviews.…

Continue reading