How do You Market a New Product?

Launching a new product can be a daunting process, especially if you’re trying to break into a specialist or saturated market. Attention to detail and careful forward planning is crucial for a successful launch, which is perhaps best demonstrated by Steve Jobs and Apple.

Steve Jobs - iPad launch

photo credit: Flickr

On launch day, iPad managed to sell over 300,000 WiFi only units. iPhone 4 sold over 1.7 million units within its first three days, while iPhone 3G sold over a million units over the launch weekend. The competition for a successful launch is tough, but that doesn’t mean you can’t do it if you follow these basic steps.…

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How to Use Net Promoter Score to Grow Your Small Business

Having an optimal net promoter score (NPS) is great for gauging how your small business is going to grow in the coming months and years. Knowing your NPS score is also essential when it comes time to consider securing funding from banks and other investors to grow your business. After all, if the overall consensus is that your business is highly recommended by past and current customers, it’s definitely poised for growth on some level.

Net Promoter Score

How NPS Works

This is likely going to be one of the easiest business principles you’ll ever learn. NPS is nothing more than the results of a very pointed question given to your customers: “On a scale of 0 – 10, how likely are you to recommend ‘ABC Inc’ to others?” The results give a pretty clear picture of how the business is treating its customers, and how well you’re meeting key metrics such as the business’ customer lifetime value (CLV).…

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4 Ways Boost Your Service Business

Running a service business can be a challenge. Word of mouth is what most service providers rely on to bring in new customers, but with the right strategy, you can attract new business without having to rely on previous customers.

Service business growth

1. Focus on Branding

Branding is essential for every business, but service providers often ignore this important step. Your business already has a name, but do you have a logo? If so, is that logo consistent and used across all marketing materials?

If not, this should be your first step.

Everything from employee uniforms to company vehicles, your website and even the stationary in your office should be a reflection of your brand.…

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The Importance of Customer Loyalty to Grow Your Company

Having customer loyalty is key to running an efficient company. The last thing you want is bad word of mouth or bad reviews. That’s why it is so important to let your customers leave with a smile.

Coffee shop relies on customer loyalty

Whether you’re business consists of selling a product or selling a service, you should always put your customers first. Your customers are the past, present, and the future of your company. Without them in your equation, your business can be driven to the floor!

Customer loyalty is a great way to give back to your customers and let them know that they are useful and very important.…

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Let’s Talk Multidisciplinary Marketing

Gone are the days when marketing was quick and simple, or in other words: one-dimensional. Back then, you could successfully market your goods or brands with a simple formula, which usually targeted teenagers. Thanks to the high demand of online shopping, and the sudden rise of AdSense or Affiliate marketing by websites, being able to create a successful marketing plan and making it a successful marketing tool is now long gone.

Multidisciplinary marketing strategy

Don’t get me wrong, you can still make use of the old ADDA system, but the likelihood of you being able to make your company or product stand out as much as possible is very slim.…

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Marketing Coaching for Your Business: A 4 Phase Process

Coaching is smart because a professional that has marketing experience can help you grow your business.

Marketing coaching

Marketing is the backbone of a business. If you don’t properly market your business, you won’t make sales and your business will become another failed business statistic (96% of businesses fail within 10 years). Marketing coaching is a fun and exciting way to learn how to promote your business and drive profit.

Coaching is smart because a professional that has marketing experience can help you grow your business.

And there is a four-phase process that most coaches follow to help tailor their service to your business and help you grow:


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Lessons Learned from Brand Marketing in Canada

Whether you are an entrepreneur or the CEO of a Fortune 500 company, every person interested in running a successful business knows that brand marketing is one of the most important aspects of getting your product into a successful market.

Brand marketing

When shopping at your local grocery store and are faced with a choice between either a well-recognized brand of spaghetti sauce or an obscure name that no one’s ever heard of, the vast majority of customers will go for the recognizable brand name product, even if it´s a little bit more expensive.

Not just in Canada but globally, Google has been the most recognizable brand in the country since 2013, and for good reason.…

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5 Questions You Need to Ask Before Ghostwriting for a Client

Ghostwriting is a reliable, steady way to increase your income, while improving your skills as a writer and a journalist. By creating content for a client who lacks the time or the skill to do so themselves, you’re responsible for an in-depth understanding of their speaking tone, thorough interviews, and of course the production of the final piece of work.


To add to the intensity and seriousness of ghostwriting, the root word “ghost” directly implies that you must complete the job while remaining out of sight and that whoever you are creating content for gets to use their own byline.

To do the job properly, you have to ask questions—many questions.…

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Traditional Marketing Techniques are Still Effective Today

Figuring out where to spend the money to boost sales is never easy. With millennials using their electronic devices to find anything from tonight’s dinner to a brand new car, many business owners are now wondering what the best approach to advertising is.

Radio station

photo credit: Iker Merodio / Flickr

While social media does reach more people at once, the tried and trusted traditional methods still work. Here are some of them.

Cardboard displays in stores

Eye-catching displays have always caught the eye of a shopper in retail stores and supermarkets. Mainly because they pay careful attention to create a display that catches the eye from the moment you enter the aisle.…

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8 Digital Marketing Assets Every Successful CEO Utilizes

The most important parts of running a successful company is lead generation. The days of cold-calling and door-knocking for leads are over.

As a CEO, you value time, productivity, and making an impact. It’s crucial that you are using modern digital tools to give you the time you need and to make marketing an afterthought so you can focus on changing the world.

Digital marketing

Here are the 4 areas where people spend their time online and 8 tools to take advantage of their online attention.

Your Website is Your Business’s Home

Implement Inspectlet and Webflow for the Ultimate User Experience

When anyone wants to know anything about a particular business, the first place they go is their website.…

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