4 Ways Small Businesses Can Benefit From Email Marketing

Email marketing is the secret weapon that small businesses need to succeed.

Cafe owners doing email marketing

photo credit: Ketut Subiyanto / Pexels

When you’re running a small business, everything you do has a direct influence on your bottom line. That’s why it’s important that you spend your time wisely and where it can make the biggest impact.

If you’re looking for ways to prioritize how and when you should communicate with your customer — look no further than email marketing.

Email is a great way to reach your customers. Not only is it cost-effective, but many customers want to hear from the companies they love through email.…

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Major Digital Marketing Trends to Look Out for in 2020

Back in the day, the only thing businesses had to really worry about was their product, their customers, and their nearby competitors. That’s all changed thanks to technology, the internet, and the global economy. Now, it’s very possible for brands with humble beginnings to dream of global reach and customer bases.

Digital marketing trends

The primary way to achieve that kind of goal, is to take advantage of the latest trends and innovations in the world of digital marketing. As it is now easier to share and gather information than ever before, it is also easier to generate massive product awareness and engagement.

That’s not to say, however, that it’s easy to do that.…

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How to Outrank Your Search Competitors

The advancements in modern technology paved the way for any information to be readily accessible and available through online channels. As a result, more and more individuals and businesses strive to establish a strong online presence through their websites. Along with this emerged a market that proves to be quite challenging to infiltrate because of the number of competitors that you can find in various niches.

Digital marketing for boosting search ranking

If you are wondering how you will be able to outrank your search competitors, below are some effective tips that can definitely be of help.

Optimize Your Page for Keywords

One of the means to ensure that you emerge on the top spot in search engine results is by optimizing your page for keywords.…

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Tempted To Take Marketing In-House? Consider These Risks First

Marketing is one of your business’s most vital functions. It helps establish your brand, attract new clients, and drives profits.

Discussing marketing strategy with team members

Because marketing is intensely personal, though, many companies feel strongly that it’s a process that should be handled in-house. Their philosophy: no one knows your company like you, so who better to sell your services? Before moving your marketing in-house, however, there are a number of concerns you need to address.…

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Why a Business Needs a Creative Advertising Agency

It’s no secret that businesses often rely on their advertising strategies to promote growth and success. Marketing, however, is no simple task – particularly when your business is based in an ultra-competitive market like UK.

Creative advertising agency

A campaign draws together a variety of disciplines and relies on market and audience research, creativity, design, and intelligent distribution. This is where a creative advertising agency can come in to help your brand succeed.

Here’s why a business needs a local creative advertising agency.

What Are Creative Advertising Agencies?

If you’re lucky enough to have your business headquartered in London, UK, then you should have a peace of mind knowing that there’s a plethora of choices.…

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How to Identify Winning Products That Sell

Searching for that perfect product to start a business with can admittedly be difficult. Many of today’s inventors stumbled across their idea by chance or they say it “just came to them.” Or, they were facing a problem in their daily life and came up with a product idea to solve that problem, and the rest was history. When starting from scratch, it can be difficult to identify which of your current ideas are ‘winning’ products.

Identifying product trends

While there’s no foolproof process for determining that winning product idea, there are three main identifications that can provide the confidence that the products are likely to sell well and be enjoyed by many.…

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Why Do Online Retailers Need to Use Conversion Rate Optimization?

The benefits of conversion rate optimization for online retailers may not initially seem clear. Yet, with every other aspect of operating your online business, one thing is for sure. You want to ensure every person that visits your store is getting the type of experience they expect that encourages them to make a purchase or take some action.

Conversion rate optimization

That’s why conversion rate optimization does. It is the ratio of the total number of visitors to your website to the number of visitors that take some type of action you desire, such as making a purchase.

Here’s why it is so important.…

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What Are The Benefits Of SEO For Small Businesses?

Running a small business can be tough. Nevertheless, you can create a successful business with a little practice and patience. If you want to flood people to your store’s website, you need to take advantage of SEO or search engine optimization. Doing so will ensure that you’re able to attract organic visitors and send your revenue higher and higher. Nevertheless, a lot of people are skeptical and they are intent on using paid ads.

Google SEO for small business

Within this guide, you’re going to learn more about the benefits of SEO.

Cost-Effective

Advertising techniques can be very expensive. If you’re paying for ads, you’re going to pay each time someone clicks on your ad.…

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Why Direct Mail is Still Relevant for Businesses

In the age of social media and innovative marketing strategies, it is hard to remember a simpler time when using traditional mail was the most effective marketing technique companies had at their disposal.

Direct mails

If you ask a novice marketer today what they think about direct mail, they will likely say that it is a dead strategy that does not garner attention anymore. However, seasoned marketers beg to differ; direct mail can be an effective marketing technique, and your company’s greatest ally if used correctly. Understandably, you might still be skeptical about the merits of direct email, but why not give this tried-and-true strategy a go?…

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Things Your Law Firm Can Do to Increase Visibility Online

Digital marketing is taking a leading role in the current world following the advancement in technology. For maximum visibility, a law firm needs to adapt to this changing trend of marketing their legal services online.

Marketing a law firm

Employing suitable marketing strategies is an excellent way to attract more clients to the business. Digital marketing is part of the marketing plan for most successful law firms. Below are some of the things your law firm can do to enhance online visibility.

Paid Advertising

Advertising is vital, especially when looking to improve the online presence for your law firm. Social media platforms like Facebook, Google, and other sites allow lawyers to advertise their services by using algorithms to reach out to the targeted audience.…

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