Collaborating with influencers is a great way to promote your brand and reach out to your target audience. This is perhaps the reason why a lot of marketers have jumped onto the influencer marketing bandwagon.
A study shows that 9 out of 10 marketers plan to maintain or increase their influencer marketing budgets.
So, who’s using influencer marketing?
Several brands, large and small, across the world are leveraging this method of marketing to promote themselves. However, there is a common misconception that influencer marketing is only meant for big brands.
Does that mean that small businesses can also leverage influencer marketing?…Continue reading