15 Twitter Tools Your Business Should be Using

Twitter has become an increasingly powerful device for small businesses, allowing them to engage with clients, reach a wider audience and spread brand awareness. Although Twitter is useful on its own, there are a number of tools available to help small businesses get the most from the social networking site. These tools range from those allowing you to schedule and track tweets, analyse competitor profiles, increase your followers and manage several accounts.

Twitter tools for business

Here we look at 15 of the best Twitter tools your business should be using:

  1. Hootsuite: Ideal for those using multiple Twitter accounts, it allows you to manage a number of accounts, schedule tweets and track brand mentions.
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Should Employees be Allowed to Use Social Media?

Since social media hit the front page almost a decade ago many employers have debated allowing employees’ full social media access. Nowadays many companies even have social media policies governing the ways that an employee can access social media in the work environment and whether they can at all.

facebooking at work

For a lot of businesses the idea of social media at work is about a line. Unlike telephone use, where the odd personal call is generally okay, social media use is a little more covert – that doesn’t mean it can’t be tracked. This means that there has to be a balance and respect between the employer and the employee.…

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Are Social Media Websites The Next Collaboration Tools?

Today, meeting people does not only mean asking for their numbers. It becomes a necessity to ask for their Facebook pages and viewing their Twitter accounts. If it is a professional correspondence, you may have to find them on LinkedIn to check their professional life.

Are Social Media Websites The Next Collaboration Tools?

Social media has invaded modern life and anyone not on any of the big three platform is practically unknown. Although long overdue, businesses are finally embracing social media as the new platform to make them known.

However, businesses are now beginning to see social media in a new light. Are social media websites the next collaboration tools?…

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Beating Networking Nerves

Effective networking is an essential to furthering your career as well as being vital to the success of your business. From building up a strong client base to creating opportunities for new ventures and collaborative projects, good networking skills will help you to make your business grow and thrive in this competitive commercial environment.

Beating Networking Nerves

However, a surprising number of professionals find it difficult to strike up conversation with people they don’t know, and many people admit that they would rather just get on with the job. Fortunately, there are plenty of ways to overcome barriers to networking, so you can relax and reap the rewards of meeting new people in your industry.…

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4 Reasons Why Small Businesses Should Be Embracing Social Media

With the recent Penguin and Panda updates, websites in every industry have begun to change the way they approach SEO and marketing in general. Instead of focusing on impressing  search engine algorithms webmasters and marketers are now focusing more on genuinely impressing  people  so that they will want to share content with  other  people through the social web.

4 Reasons Why Small Businesses Should Be Embracing Social Media

There are a number of obvious advantages to using social media and we  could  simply leave it at “it’s necessary because all your competitors are doing it”, but to really give you an idea of  why  you would be missing out if you fail to  utilise  social media in 2013 we’ve compiled the following list of reasons:

1.

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The 3 Best Ways To Market Your Small Business

The 3 Best Ways To Market Your Small Business

When you are looking to market your small business, it’s important to find ways to get the most out of money spent. You want to get the most out of all your efforts because it’s likely your budget is limited.

Here are the three best ways to market your small business.

  1. Paper Marketing –  Paper marketing can be your best friend. Tried and true, it still works. It’s all about working smarter, not harder. People still like something they can touch. Sending out birthday coupons, fundraising campaign requests, holiday promotions, customer appreciation cards and more can be a really great way to connect with your current and potential customer base and works really well as part of your online campaigns as well.
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8 Useful Computer Tools For Your Daily Office Tasks

8 Useful Computer Tools For Your Daily Office Tasks

In the modern world time appears to be the most valuable asset that’s why it is really important to manage it with maximum effectiveness. There are many tools that will help you organize your daily business activities with more or less functionality.

Here are my set of useful tools that may come in very handy for your business:

  1. Website Design –  Weebly is a powerful web design tool that offers   you different domains, hundreds of themes and complete statistics about your website performance. The free package is usually more than enough for a basic website, offering plenty of tools and personalization options.
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How Businesses Can Embrace Google Plus to Launch New Products

Google Plus is Google’s entry into the world of social media, and competes directly with social media giant Facebook. Google has 90 million users, and is growing by leaps and bounds. Some suggest Google Plus may even overcome Facebook in the coming years.

While Google Plus is still in its infancy, businesses are smart to market their services and new products here, because Google is known for innovation and they have done many things right over the last few years.

How Businesses Can Embrace Google Plus to Launch New Products

The Google Plus button can and should be added to all of your blogs and websites, because the more followers your company has the more potential buyers they can market their newest products too.…

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5 Steps To Fixing Negative Reviews In Google Places aka Google Plus Local

Every business loves targeted, organic traffic from the search engines. Your potential clients eagerly punch in those buying keywords to actively seek your business and make their next purchase.

5 Steps To Fixing Negative Reviews In Google Places aka Google Plus Local

Positive reviews from sites such as Yelp, Foursquare and especially Google Places (aka Google Plus Local) not only further boost your search engine rankings, they also provide customers with the confidence they need to get out their credit cards.

So what happens when the money you so wisely invested in SEO has your client scared off by a negative review appearing in the search results? No company will have 100% positive reviews 100% of the time.…

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It’s Time to Get Competitive! Facebook Contests May Lead to More Customers

As a business owner, you may be updating your Facebook, Twitter, and even LinkedIn pages on a daily basis. However, there comes a point where the addition of fans and followers begins to slow down and eventually may come to a halt.

How can you jump start a following? All it may take is a little creativity, innovation, and motivation. Are you leveraging contests to gain more leads and customers? You should be!

It's Time to Get Competitive! Facebook Contests May Lead to More Customers

According to a study by  AllFacebook, 30% of people have participated in contests or promotion via Facebook. The best news about this is that this number continues to grow.…

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