3 Tips for More Effective Social Media Images

Images should form a key part of any social media campaign, as more and more emphasis is being placed on visual content nowadays. However if you are going to start using images more frequently – you need to make sure they are effective.

Collagues using social media

While there are many elements at play that determine how effective an image is on social media, there are a few essential tips that you should try to follow:

1. Go with bright and vivid colors

Flashy headphone girl

Bright and vivid colors tend to do well on social media – and attract a lot more attention. Keep in mind that does not mean your entire image needs to be a cacophony of vivid color, but that there should be splashes of bright colors.…

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Branding Made Easier with Instagram

Branding is an essential part of establishing and maintaining the identity of your company. Choosing a business name, creating a logo, manipulating a color palette, and fine-tuning your mission statement will all go a long way in making your company easily identifiable by your consumers.

But there is more to branding than simple and singular decisions.

Preparing Instagram post

An effective and well-designed social media strategy can make the branding process easier by getting you noticed quickly, and helping you target the demographic who will be interested in what you have to say.

Instagram, in particular, is an excellent social media platform to start with, as research indicates that the more than one billion users who visit the site today are very interested in learning about their favorite brands on the site.…

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How to Measure the ROI of Your Social Media Marketing

Social media has taken over our lives. Not only do we spend a whopping 116 minutes per day using social media, but these platforms have become the go-to place for companies to reach new customers and engage their current ones.

This is why any company interested in growing their brand is going to be equally as interested in cultivating a strong social media presence.

Social media marketing campaign

However, just like anything with your business, your social media efforts need to be purpose driven. “Everyone else is doing it” is not reason enough for you to invest your employees’ valuable time and your company’s valuable resources in social media.…

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Why Digital Marketing is Crucial in Modern Business

In today’s highly competitive world of business, it has become increasingly important for businesses to take steps in order to stay a step ahead of the competition. There are various steps you can take in order to boost your chances of success, particularly in today’s digital era.

The importance of digital marketing in business

By making sure you put a strong marketing strategy in place, you can make a huge difference to your success levels no matter what industry you are in. You can also turn to experts such as an SEO consultant to help put your business on the online map and gain more exposure.

Making Digital Marketing Count

When it comes to your marketing efforts, one thing you need to do is focus on digital marketing strategies.…

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Ways to Deal with Negative Comments About Your Business Online

It is inevitable that you to face some people in your life that will try everything to destroy your business, as some will spread false information to prevent people from benefitting from what you have to offer. However, you can’t let them win and end the day controlling the narrative, so here are some ways to minimize the impact of their comments and come out strong.

Businessman dealing with negative comments

Determine who posted the comments

You can check if the comments came from a suspicious account. If it has, the said comment might probably be from your opponents and you’ll need to deal with the problem head-on and tell the truth.…

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5 Skills Social Media Managers Should Nurture Without Much Ado

It goes without saying, the social media industry is growing in leaps and bounds and so are social media jobs. Not surprisingly, Linkedin is swarming with 18,000+ social media gurus. But then, tell me one thing, how many of these are *real* social media gurus?

Social media manager on the job

Don’t get me wrong. In principle, there are people who are holding relevant social media job profiles. But, the explosion in social media marketing space has led to so many made-up social media job titles as well. In a way, it was expected. But then, remember, simply tweeting your everyday office activities or Instagramming your office tours won’t suffice if you are looking for a role of social media manager.…

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3 Reasons you should Consider Working with a Social Media Agency

Social media is by far one of the simplest and most cost-effective marketing strategies you could use for your brand. It’s also one of the most difficult to master. Not only that, but many business owners still don’t seem to see it as a valid marketing tool for some strange reason. But with the right team, social media could be your most powerful marketing tool and it will provide a much better return on your investment than any other form of advertising.

Social media savvy people

Here are some reasons why you should consider working with a reputable social media agency.

What do they Do Exactly?

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Grow Your Business with These 5 Social Media Tips

Social media offers plenty of benefits to businesses that are able to fully grasp the power that this form of media possesses. Not only can social media be an effective marketing tool, but it can also be an essential part of your plan to make your business grow.

Using social media for growing business

We utilize social media to assist us in marketing houses for sale in Calgary as well as to build our brand. With these five tips, you can fully harness the power of social media to create the business growth you desire.

Tip #1: Set Goals

Before you start putting any work into your social media accounts, you need to establish goals that you can effectively monitor and track.…

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4 Tips to help you rock your LinkedIn company page

Do you have a company page on LinkedIn? A great company page can be so much more than just an extension of your HR, but an actual hub where your audience can get valuable news and information about your business and your industry.

In this blog post, I’m going to share 4 tips that will help you rock your LinkedIn company page.

LinkedIn on computer screen

But before we get to the tips, here are a few basics about your Page that you need to keep in mind:

  • Make sure you’ve completed your entire Company Page
  • Add your company logo as your “profile picture” – LinkedIn claims that companies that use their logo on their Pages get 6 times more traffic to their Pages than those who don’t
  • Add a cover image that not only looks great, but also showcases who you are as a business.
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Check Out what’s New with Facebook in 2018

Facebook is undoubtedly the largest and most loved social media platform currently. It attracts billions of users for a variety of purposes. One of the techniques the social networking site uses to get such a large following is by constantly enhancing the website with new stuff to improve user-experience and retain loyalty.

Facebook

During the 2018 Facebook F8 developers’ conference, Mark Zuckerberg and his team proudly announced plenty of innovative and fresh features that the platform would be introducing before the year ends. These are bound to make the website more valuable and enjoyable to users in spite of the data scandal.…

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