Building a Company LinkedIn Page? Follow These 8 Best Practices

Does your company have its own LinkedIn page?

It should. Trusting individual employees to act as faithful ambassadors for your company isn’t a winning strategy — though there are certainly ways to incentivize this behavior, as we’ll see in a moment.

LinkedIn business profile building

Noted business coach Steve Phillip lays out six convincing benefits of company LinkedIn pages on, what else, his LinkedIn channel:

  • LinkedIn company pages show off your entire company, not just its employees (rockstars or no)
  • They compel connected employees to act as brand representatives
  • They generate valuable data about customer and prospect engagement
  • They alert you when your company is mentioned by other LinkedIn users, including those you don’t follow
  • They highlight your company’s differentiators and value-adds

They don’t do all this on their own, though.…

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The Rise of Social Leadership

Social media is becoming a key leadership skill. Social media represents a real opportunity for leaders – a place where they can engage with employees, customers and peers alike. To create a personal brand, keep up to date and to lead with transparency and authenticity.

Social leadership

On a practical level, most leaders can’t engage face to face with the people that work for them. It just isn’t possible. But social media allows leaders to connect directly, regardless of geography and time zones.

We know that there is a digital skills gap here in the UK. Leaders who use social media can provide a role model for the digital and social skills that employees need.…

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4 Tips for Growing Your Business by Finding and Working Closely With Social Media Influencers

Recent years have seen the emergence of the “influencer economy” – a departure from the typical advertisement venues towards personal endorsements by internet personalities. Influencers command a coveted currency in the ecommerce world: trust. Here are 4 tips to get you well on your way to connecting with influencers to successfully market your product.

Casey Neistat - first class airplane seat

Casey Neistat – photo credit: YouTube

Use a Connection Platform

You have a great product, but you don’t necessarily spend your days reading the same blogs as your target audience. So how will you know the best influencers to promote your brand? Enter creator marketplaces, such as ClearVoice.…

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Social Media Marketing Mistakes Small Businesses Should Avoid

As small business owners begin marketing their company on social media websites like Facebook, Twitter, Instagram, Pinterest and the like, it’s easy to go overboard when attempting to build your fan base and convert them into customers. Sure, social media platforms are powerful, they have hundreds of millions if not billions of potential customers congregating on them, and they’re excellent platforms to build your brand and find loyal customers.

Social media marketing

It’s unfortunate but many companies still make big mistakes with their social media accounts. Since three quarters of the people online use social networking in one form or another, using these accounts wrong could have a negative impact on your business.…

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7 Awesome Ways to Get More Instagram Followers

Do you want more Instagram followers –silly question, of course you do. More Instagram followers mean more exposure for your blog, site or business and more eyes on your business mean more publicity for you. So, follow these tips below to see how to grow your following.

Instagram on smartphone

Tell People About Your Instagram Account

If you have a large following on Facebook, Twitter, YouTube or have a blog, tell people to follow you on Instagram for more content. Don’t hesitate to tweet a link to your Instagram account or to add a link to your Instagram in your blog or YouTube channel description.…

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How Not to Write a LinkedIn Profile

There is plenty of advice available about how to write a great LinkedIn profile, but not as much about how not to do it. In fact, you can do all the “right” things and still have a useless—or worse, a dreadful—LinkedIn profile. Sometimes even the so-called experts fail the perfect profile test.

LinkedIn Japan

photo credit: TAKA@P.P.R.S / Flickr

If your LinkedIn profile seems lacking somehow, check to see if you’ve fallen in the “what not to do” trap.

Have You Heard the One About…

You’ve probably read that your LinkedIn page needs to stand out. Your business personality has to shine through.…

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Blogging About Healthcare? Read This First

Are you planning on starting a blog that is focused on healthcare? Or do you already have a healthcare-focused blog that you want to improve? Then keep reading for a few tips that will help you set up a great blog or enhance an existing one while delivering quality content to your readers and followers.

Healthcare blogger

Ask Experts for Help

Whether you interview experts or you seek out professionals who can write posts for your blog as guest authors, it is always a good idea to include professional voices on your blog. And if you want, you can even enhance your education in the realm of healthcare by going to a reputable university to get your master of public health degree in person or your public health degree online.…

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Pinterest: The Underestimated Social Media Channel you Should be Using

Pinterest is one of the five biggies in social media, but despite this, quite often it’s not used by businesses. Think about the social toolbars that are present on almost every website; Facebook, Twitter, Instagram and even YouTube are regular features here but quite often Pinterest is nowhere to be seen.

Pinterest

photo credit: Larry Miller / Flickr

Not relevant

The belief that Pinterest isn’t relevant is quite a common one. With it being image heavy, a lot of B2B companies and info-heavy sites, which may be lacking in a strong stock of images, quite often ignore it with the opinion that it’s not relevant to their company.…

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The Link Between Branding and Social Media

We’ve talked before about the use of promotional products in your branding efforts. Today we’re going to explore ways to improve your social media presence to better reflect your brand and engage your audience. Why? Because in 2016, if your company or idea isn’t represented on social media, you will have a much harder time finding success.

Branding and social media

photo credit: Geekia / Flickr

This isn’t just a tagline or one of those “buzz phrases.” It is the truth. According to Adweek.com, almost 30% of the time a person spends online is spent on social media sites. The average adult has 5.5 accounts across social media and is active on 2-3 of them.…

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Six Reasons Why a Construction Company Should Invest in LinkedIn

LinkedIn represents an essential professional network for construction companies. Often considered as nothing more than an online recruitment platform or resume database, LinkedIn can actually become a powerful tool when incorporated into your online marketing strategy. Rich with a multitude of features dedicated to businesses, it is the ideal place to enhance your brand and grow your business.

LinkedIn

If your construction company is not yet on LinkedIn due to a lack of time or conviction, here are six facts that should convince you to use LinkedIn as a leverage to increase your business opportunities.

1. 414 million LinkedIn users throughout the world

LinkedIn is the largest professional social network with 414 million members, including 107 million in the USA.…

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