Social Media Predictions to Prepare for in 2020

Social media is one of the cheapest and most powerful marketing tools available, with 73% of businesses convinced it has brought them “somewhat” or “very effective” results. However, like any other marketing campaign, there have to be clear procedures in place for companies to reap its benefits. Preparing posts, conducting research, and making use of technical tools are just three key tips for social media planning, giving all your efforts the best chance of attracting significant engagement.

All we need is more likes

The beauty of the ever-changing digital landscape is that new developments and opportunities are always emerging, ready for businesses to take advantage of.…

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How to Develop a Visual Strategy for Instagram

With its popularity increasing exponentially in recent years, Instagram has become one of the titans of the social media landscape. Younger users in particular are captivated by the platform, with statistics showing that a massive 71% of members are under the age of 35.

Posting on Instagram

On top of this, those under the age of 25 tend to spend around 32 minutes per day perusing the site, as opposed to just 24 minutes for those of an older pedigree. To this end, Instagram is a formidable business marketing tool particularly for those seeking to engage with the younger generation.

This is by no means, however, an exclusive trait.…

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How To Become A Successful Instagram Influencer

If you want to become a successful Instagram influencer, you should know that it takes a lot of hard work. You need to know a little marketing knowledge and finesse if you want to create a huge Instagram following. There are many reasons why people visit Instagram.

Angelina Danilova Instagram influencer

photo credit: @angelinadanilova

The most important reason is because they want to connect with their favorite brands and discover new trends. Although it’s a challenging fete, becoming an Instagram influencer is rewarding and very profitable. Here are top tips from autolikesig.com on how to become a successful Instagram influencer and creating a powerful personal brand.…

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Top 4 Reasons to Attend Social Media Marketing Conferences

Social media marketing and management are constantly changing. Social media managers need to embrace new trends to stay successful and promote their brands. You can keep track of a lot of new information by keeping track of the latest news, but you can learn more by attending a social media marketing conference.

Social media conference

Digital marketing is more important than ever, and a conference can help you keep up with the latest advances and increase sales for your company. Here are some excellent reasons to attend social media marketing conferences.

1. Getting Great Inspiration

A social media marketing conference like Social Media Strategies Summit is an ideal place to get inspiration for your next campaign.…

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How to Get Quick Publicity for your Small Business on Social Media

Small business work on small budgets. They don’t enjoy outside support that large businesses take for granted, be it investor funding, experts opinions, substantial marketing budgets, among many others.

Marketing profession trends in Canada

They have to cut their coat according to the cloth. Simply put, they have to work within their means. So, most of the time, they tend to ignore social media thinking that customers know where to find them. So, why invest time on social media?

But the fact is: Social media is no more an option for businesses these days. Be it big or small businesses, you need to have your presence on social media.…

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3 Tips for More Effective Social Media Images

Images should form a key part of any social media campaign, as more and more emphasis is being placed on visual content nowadays. However if you are going to start using images more frequently – you need to make sure they are effective.

Collagues using social media

While there are many elements at play that determine how effective an image is on social media, there are a few essential tips that you should try to follow:

1. Go with bright and vivid colors

Flashy headphone girl

Bright and vivid colors tend to do well on social media – and attract a lot more attention. Keep in mind that does not mean your entire image needs to be a cacophony of vivid color, but that there should be splashes of bright colors.…

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Branding Made Easier with Instagram

Branding is an essential part of establishing and maintaining the identity of your company. Choosing a business name, creating a logo, manipulating a color palette, and fine-tuning your mission statement will all go a long way in making your company easily identifiable by your consumers.

But there is more to branding than simple and singular decisions.

Preparing Instagram post

An effective and well-designed social media strategy can make the branding process easier by getting you noticed quickly, and helping you target the demographic who will be interested in what you have to say.

Instagram, in particular, is an excellent social media platform to start with, as research indicates that the more than one billion users who visit the site today are very interested in learning about their favorite brands on the site.…

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How to Measure the ROI of Your Social Media Marketing

Social media has taken over our lives. Not only do we spend a whopping 116 minutes per day using social media, but these platforms have become the go-to place for companies to reach new customers and engage their current ones.

This is why any company interested in growing their brand is going to be equally as interested in cultivating a strong social media presence.

Social media marketing campaign

However, just like anything with your business, your social media efforts need to be purpose driven. “Everyone else is doing it” is not reason enough for you to invest your employees’ valuable time and your company’s valuable resources in social media.…

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Why Digital Marketing is Crucial in Modern Business

In today’s highly competitive world of business, it has become increasingly important for businesses to take steps in order to stay a step ahead of the competition. There are various steps you can take in order to boost your chances of success, particularly in today’s digital era.

The importance of digital marketing in business

By making sure you put a strong marketing strategy in place, you can make a huge difference to your success levels no matter what industry you are in. You can also turn to experts such as an SEO consultant to help put your business on the online map and gain more exposure.

Making Digital Marketing Count

When it comes to your marketing efforts, one thing you need to do is focus on digital marketing strategies.…

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Ways to Deal with Negative Comments About Your Business Online

It is inevitable that you to face some people in your life that will try everything to destroy your business, as some will spread false information to prevent people from benefitting from what you have to offer. However, you can’t let them win and end the day controlling the narrative, so here are some ways to minimize the impact of their comments and come out strong.

Businessman dealing with negative comments

Determine who posted the comments

You can check if the comments came from a suspicious account. If it has, the said comment might probably be from your opponents and you’ll need to deal with the problem head-on and tell the truth.…

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