6 Top Tips on Promoting Your Business on Social Media

Social media is increasingly becoming a tool for organizations, both big and small, to promote their business and create awareness about their current and upcoming offerings.

Social media marketing

Most of you would agree that it is important to understand the different facets of any tool to be able to utilize it optimally. And because social media is proving to be highly effective in engaging audiences and attracting potential customers, socially savvy entrepreneurs have started using valuable content to drive their initiatives.

However, one should also know that the online community has little (or no) tolerance for self-promoters who use social media for free advertising.…

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Turn Followers to Customers with Social Media Conversion Strategy

If you are using social media marketing as one of your growth strategies, you are doing yourself a world of good. Growing an engaged audience is swell, but what I find that most developing brands value most is growth of happy customers.

Hashtag

Social media today is right at the center of everything. If maximized, it can do a lot more good than attracting Likes and Retweets – but serve as an engine that attracts an audience and sherpas them to buying.

As a marketer or entrepreneur, you have every opportunity to tap into social media potential to execute lucrative strategies that I’ve used to successfully turn followers to customers.…

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LinkedIn – Time Waster or Time Saver?

LinkedIn is positioned as a social media site geared towards working professionals around the world. Anyone who is serious about a professional image in the twenty-first century has a professional profile on LinkedIn. Though its credibility is established worldwide, it has over 300 million members, some people still question if LinkedIn is a time waster or a time saver.’

LinkedIn

LinkedIn Promoting Success

LinkedIn promotes success through multiple on-line networking tools. Members have access to no-cost to industry helps, career options, updates, informative news, and more. While it does take time to understand how to best market your skills and set up an eye-catching profile, LinkedIn has proven to be worth the time in the long run.…

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Top Tricks to Invigorate Your Facebook Marketing Efforts

Tired of being lectured on how social media marketing is so important in contemporary marketing battlegrounds? Why waste your time and cloud your mind on Facebook marketing tricks that even your neighbor is aware of, when real differentiation can only be enjoyed by leveraging the best guarded Facebook marketing secrets?

Facebook app

Do you know about the smart and power packed tools available for fine tuning all your Facebook marketing efforts? In this guide, we bring out some actionable, result oriented, and easy to use Facebook tips and tricks that will start bringing in results soon. So whether you are a small business looking to grow locally, a medium size business trying to emerge in the region or even go national, or a digital marketing firm looking for social media marketing hacks to help clients grow, these suggestions are meant for you:

Boosted Posts still work – use them

There was a time when every firm ‘boosted’ its Facebook posts with a call to action and hoped for audiences to click their way through.…

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Need a Job: Read This

If you’re looking for a job and struggling, I can help you. What I’m going to reveal to you in this article a lot of people overlook when applying for a job. I never really paid it much attention until I saw this infographic that gives out lots of facts on social media use and its role when employers are considering hiring people. You can learn a lot and drastically improve your employability rate.

Social media job search

Let’s start with the basics. The majority of employers will spy on your social media profiles before hiring you. This is a fact and it’s one you need to be well aware of.…

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5 Tips for Running a Successful Social Media Contest

Social media contests are popping up all over, but do you know the right way to use them for your company? In order to maximize benefits, it is important to understand what you need to do before you launch a contest. By spending time on setting up the rules and establishing firm objectives, there will be fewer questions later on, and you and your employees can focus on creating meaningful relationships with entrants.

Social media contest winners

Check out these five ways to run a successful social media contest below.…

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CEO on The Go: Here are Must Have Social Media Apps for Your iPhone and iPad

What would any of us do without our precious iPhone? Smartphones just keep getting smarter, making it easier for us to manage social media on the go.

Check out the following apps for yourself. Most are free; others might cost you a couple of bucks. All are worth downloading and giving them a try if you don’t have time to languish at the office or your home while running your business.

Social media iPhone apps

AllSync

This app is definitely worth a mention. You can sync all your social media contact’s info to your iPhone contacts so you never forget any important details about them (e.g., names, photos, phone numbers, emails, birthdays, addresses, companies, job titles, notes, IMs, website links, nicknames, anniversaries.) The app is still a work in progress, as each social media site continually updates their privacy policies.…

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How LinkedIn Can Expand Your Small Business’ Reach

Social media can help small businesses expand their reach exponentially, but it’s not intrinsically effective. To get the full benefit of social, you have to use it like a pro.

You probably set up a Facebook page within days of launching your business — maybe even beforehand to build hype. You might have a Twitter account for your company, but did you create a LinkedIn profile?

LinkedIn

Many small businesses overlook LinkedIn when developing a social media presence, but it can be an effective tool that impacts every area of your business, from recruitment to sales.

What Makes LinkedIn Different?

Believe it or not, LinkedIn is the third most popular social network with 238 million active users.…

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15 Twitter Tools Your Business Should be Using

Twitter has become an increasingly powerful device for small businesses, allowing them to engage with clients, reach a wider audience and spread brand awareness. Although Twitter is useful on its own, there are a number of tools available to help small businesses get the most from the social networking site. These tools range from those allowing you to schedule and track tweets, analyse competitor profiles, increase your followers and manage several accounts.

Twitter tools for business

Here we look at 15 of the best Twitter tools your business should be using:

  1. Hootsuite: Ideal for those using multiple Twitter accounts, it allows you to manage a number of accounts, schedule tweets and track brand mentions.
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Should Employees be Allowed to Use Social Media?

Since social media hit the front page almost a decade ago many employers have debated allowing employees’ full social media access. Nowadays many companies even have social media policies governing the ways that an employee can access social media in the work environment and whether they can at all.

facebooking at work

For a lot of businesses the idea of social media at work is about a line. Unlike telephone use, where the odd personal call is generally okay, social media use is a little more covert – that doesn’t mean it can’t be tracked. This means that there has to be a balance and respect between the employer and the employee.…

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