Grow Your Business with These 5 Social Media Tips

Social media offers plenty of benefits to businesses that are able to fully grasp the power that this form of media possesses. Not only can social media be an effective marketing tool, but it can also be an essential part of your plan to make your business grow.

Using social media for growing business

We utilize social media to assist us in marketing houses for sale in Calgary as well as to build our brand. With these five tips, you can fully harness the power of social media to create the business growth you desire.

Tip #1: Set Goals

Before you start putting any work into your social media accounts, you need to establish goals that you can effectively monitor and track.…

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4 Tips to help you rock your LinkedIn company page

Do you have a company page on LinkedIn? A great company page can be so much more than just an extension of your HR, but an actual hub where your audience can get valuable news and information about your business and your industry.

In this blog post, I’m going to share 4 tips that will help you rock your LinkedIn company page.

LinkedIn on computer screen

But before we get to the tips, here are a few basics about your Page that you need to keep in mind:

  • Make sure you’ve completed your entire Company Page
  • Add your company logo as your “profile picture” – LinkedIn claims that companies that use their logo on their Pages get 6 times more traffic to their Pages than those who don’t
  • Add a cover image that not only looks great, but also showcases who you are as a business.
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Check Out what’s New with Facebook in 2018

Facebook is undoubtedly the largest and most loved social media platform currently. It attracts billions of users for a variety of purposes. One of the techniques the social networking site uses to get such a large following is by constantly enhancing the website with new stuff to improve user-experience and retain loyalty.

Facebook

During the 2018 Facebook F8 developers’ conference, Mark Zuckerberg and his team proudly announced plenty of innovative and fresh features that the platform would be introducing before the year ends. These are bound to make the website more valuable and enjoyable to users in spite of the data scandal.…

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4 Tips for Successful Social Media Marketing

Digital marketing in the modern age is a beast to be reckoned with. Although there are tons of people constantly studying the shifts in the dynamic of internet marketing, it changes so often that it can be difficult to know where to get a hold of understand exactly what you can and should do to make your business and marketing strategies more successful.

Social media marketing

While there are definitely more ways than one to market on the internet, social media marketing is becoming one of the most popular and least expensive ways to market is through social media. Here are some great ways to start social media marketing the right way.…

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The Right and Wrong Way to Use Social Media for Your Business

Social media has a massive reach. Billions of people, two billion to be exact, are on Facebook alone. Twitter, Instagram, Snapchat, LinkedIn and many others exist, too, extending this reach even further. Businesses must use social media to boost their brands.

Using social media for business

It’s estimated that 22% of the population uses Facebook – that’s 22% of the world.

Businesses targeting millennials will want to consider Twitter, on which 81% of millennials check daily.

The number of businesses doing social media the right way is much lower. I come across businesses that aren’t up-to-par with their social media game.

What Businesses Are Doing Wrong on Social Media

You can write a book on what businesses are doing wrong on social media, and by understanding what they’re doing wrong, you can correct these wrongs in your own business.…

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Building a Company LinkedIn Page? Follow These 8 Best Practices

Does your company have its own LinkedIn page?

It should. Trusting individual employees to act as faithful ambassadors for your company isn’t a winning strategy — though there are certainly ways to incentivize this behavior, as we’ll see in a moment.

LinkedIn business profile building

Noted business coach Steve Phillip lays out six convincing benefits of company LinkedIn pages on, what else, his LinkedIn channel:

  • LinkedIn company pages show off your entire company, not just its employees (rockstars or no)
  • They compel connected employees to act as brand representatives
  • They generate valuable data about customer and prospect engagement
  • They alert you when your company is mentioned by other LinkedIn users, including those you don’t follow
  • They highlight your company’s differentiators and value-adds

They don’t do all this on their own, though.…

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The Rise of Social Leadership

Social media is becoming a key leadership skill. Social media represents a real opportunity for leaders – a place where they can engage with employees, customers and peers alike. To create a personal brand, keep up to date and to lead with transparency and authenticity.

Social leadership

On a practical level, most leaders can’t engage face to face with the people that work for them. It just isn’t possible. But social media allows leaders to connect directly, regardless of geography and time zones.

We know that there is a digital skills gap here in the UK. Leaders who use social media can provide a role model for the digital and social skills that employees need.…

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4 Tips for Growing Your Business by Finding and Working Closely With Social Media Influencers

Recent years have seen the emergence of the “influencer economy” – a departure from the typical advertisement venues towards personal endorsements by internet personalities. Influencers command a coveted currency in the ecommerce world: trust. Here are 4 tips to get you well on your way to connecting with influencers to successfully market your product.

Use a Connection Platform

You have a great product, but you don’t necessarily spend your days reading the same blogs as your target audience. So how will you know the best influencers to promote your brand? Enter creator marketplaces, such as ClearVoice. Creator marketplaces are platforms that help connect businesses with relevant influencers, as well as manage and organize promotion collaborations.…

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Social Media Marketing Mistakes Small Businesses Should Avoid

As small business owners begin marketing their company on social media websites like Facebook, Twitter, Instagram, Pinterest and the like, it’s easy to go overboard when attempting to build your fan base and convert them into customers. Sure, social media platforms are powerful, they have hundreds of millions if not billions of potential customers congregating on them, and they’re excellent platforms to build your brand and find loyal customers.

Social media marketing

It’s unfortunate but many companies still make big mistakes with their social media accounts. Since three quarters of the people online use social networking in one form or another, using these accounts wrong could have a negative impact on your business.…

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7 Awesome Ways to Get More Instagram Followers

Do you want more Instagram followers –silly question, of course you do. More Instagram followers mean more exposure for your blog, site or business and more eyes on your business mean more publicity for you. So, follow these tips below to see how to grow your following.

Instagram on smartphone

Tell People About Your Instagram Account

If you have a large following on Facebook, Twitter, YouTube or have a blog, tell people to follow you on Instagram for more content. Don’t hesitate to tweet a link to your Instagram account or to add a link to your Instagram in your blog or YouTube channel description.…

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