With its popularity increasing exponentially in recent years, Instagram has become one of the titans of the social media landscape. Younger users in particular are captivated by the platform, with statistics showing that a massive 71% of members are under the age of 35.
On top of this, those under the age of 25 tend to spend around 32 minutes per day perusing the site, as opposed to just 24 minutes for those of an older pedigree. To this end, Instagram is a formidable business marketing tool particularly for those seeking to engage with the younger generation.
This is by no means, however, an exclusive trait.…Continue reading