POST CATEGORY : Social Media

How to Use Instagram Analytics Effectively to Measure Performance

You can measure your Instagram page’s success with likes and comments if you manage it for yourself. But to the owners of business accounts, it is unforgivable to use the same methods. It is necessary to publish and track the dynamics. If you buy Instagram followers (you can check out HowSociable), you need to know which post caused a resonance, and after which one Instagram user got more active.

Measuring social media post performance with Instagram analytics

There can be no successful social media marketing strategy without proper analytics. It helps you understand how successful your campaign is, measures performance, provides a lot of useful information and answers important questions.…

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6 Tips to Improve Visitor Engagement on Your Website

Is your website’s engagement far below where you’d like it to be? Are you thinking ahead to strategies to increase engagement with your yet-to-be-constructed website?

Shocked website visitor

photo credit: Andrea Piacquadio / Pexels

In either case, you’ve got to think in practical, actionable terms. Following these six tips to increase the frequency and enthusiasm with which your website visitors interact with your domain could be just what you need to reach your goals online.

1. Put Social Sharing Buttons in Highly Visible Locations

Prominent social sharing

This is a 15-minute job that could dramatically increase website engagement all on its own. All you need to do is place social sharing buttons for Twitter, Facebook, Pinterest, and any other properties your visitors use when they’re not engaging with your site.…

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How to Stay on Top of Social Media-related Tasks

Regardless of the type of business you run, you must keep in touch with your customers. Doing so helps you to build a stronger relationship with them. It also makes your brand more memorable and helps you to learn more about your customers.

Connecting with customers on social media

Social media is an excellent way to do exactly that. Plus, you can also use it to let your customers know about new products and services or special deals.

The only problem is that producing and posting enough social media content to keep your customers engaged is a time suck. It is one of those jobs that inevitably gets pushed down the to-do list.…

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How to Use Instagram Story Templates for Your Business?

Facebook-owned Instagram has emerged as one of the most popular social media platforms in today’s times. What initially was a simple photo-sharing app has today become a great platform for businesses, with more and more companies using Instagram to promote their products and services.

Instagram Stories

The element that is most commonly used by businesses for digital marketing through Instagram is Instagram Stories. All you need to do to understand how businesses use Instagram Stories to their advantage is to follow a few on the platform. You would be witness to different businesses using different templates to share updates regarding their latest products and services.…

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7 Tips for Working With Instagram Influencers

Influencers have become a buzz word in the marketing world. Influencers are individuals who have influence in certain niches and industries, and exert that influence to their sphere. Today, influencers are one of the most important tactics of digital PR (there are some key differences to note between traditional PR vs digital PR).

Zach King influencer

photo credit: @zachking

However, the influencer marketing world is growing and the rules are changing. Instagram is one of the most popular platforms for influencers, and many marketers choose to go that route. For a strategy to be successful, you’ll need to know how to work with influencers the right way.…

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4 Ways You Can Use Social Media AI to Become Irresistible to Customers

AI is slowly revolutionizing every component of marketing and its market size is expected to reach $390.9 billion by 2025.

Social media marketing is one of the marketing methods that’s benefiting from its use. Through AI, marketers can now create effective strategies and engaging content that can drive ROI.

Using social media AI for growing business

Managing your social media presence can be an arduous task as multiple activities need to be handled simultaneously. Some of these include content creation, customer support, and social monitoring. Social media teams also need to handle ads, influencer marketing campaigns, and more.…

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How to Use Social Media to Drive Traffic for B2B Companies

The digital space has experienced exciting transformations in the recent past. If you’ve been managing your social media profiles for some time, it’s likely you’ve witnessed how they’ve evolved over the last couple of years.

Driving traffic from social media

Some of the best examples of these transformations are Facebook, LinkedIn, and Twitter.

These social media platforms changed slowly to become places of networking, reading news, and sharing life experiences. As a business owner, you can only ignore the power of social media at your own risk. With more than 2 billion active social media users, it remains an excellent place to get leads, connections, website traffic, and resources.…

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How to Grow Your TikTok Followers

It’s about time that you got on TikTok and discovered just how popular this social media sharing app is. In fact, it’s quickly becoming one of the most popular apps in the world, and for a lot of people out there, this means the opportunity to share their brand and profit from it.

Creating TikTok content

If you fall into this category and want to use TikTok to promote your brand or yourself, then there are some things that you need to know in order to improve your reach. What are they?

The ‘Right’ Way

You know the drill. The ‘right’ way here involves creating content that’s interesting enough for other TikTok users to like, comment, and follow you.…

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Learn Your Options for How to Monitor Snapchat

Social media has definitely caused a lot of headaches for parents over the years that it has come to dominate the lives of youth. Probably the chief perpetrator of these headaches has been Snapchat. This is because of the unique approach which the Snapchat app takes; it is the only social media application which automatically deletes the messages which are sent between users. This approach causes so many problems for parents who want to monitor Snapchat.

Family snapchatting

Other applications make it much easier to track message which are exchanged because it is always possible to go back and view them. However, Snapchat removes this approach as an option.…

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Neil Patel Reviews the Best Ways to Grow on Social Media – Learn Which Strategies You Should Avoid

Neil Patel is probably one of the best known names in entrepreneurship and digital marketing. He has 62,000 followers on Instagram, over 81,000 followers on Twitter, nearly half a million YouTube subscribers, approximately a million podcast listens per month, and millions of monthly readers on his personal marketing blog.

Neil Patel

So when one of the best marketers of all time says that he’s going to reveal his secrets to becoming big on social media, you want to sit, review and listen.

Recently, Patel wrote a blog post called “The Real Secret to My Social Media Success,” in which he did just that.…

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