Tips on How to Make Your Small Business Stand Apart From the Rest

Owning your own small business has many benefits, but they are benefits only awarded to the few willing to put in the work to receive them. With seemingly so many willing to at least attempt the feat, it is difficult to make your business stand apart from the rest in a beneficial way.

Shop owners

It’s rather easy to grab the spotlight for failure. It happens every day. With that in mind, below are a few ways you can build a solid foundation for years of dedicated customers and progressively growing profits.

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Have you ever attempted to get the word out about a yard sale, church function, or a benefit for a friend or service?…

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4 Reasons Your Business Might Need a Consultant

Managing a business comes with great responsibility, and CEOs can often feel like the responsibility of a whole company is resting firmly on their shoulders. There are times when a consultant can help carry some of that weight, whether that’s launching and marketing a new product or progressing your business through a specific stage of development.

Business consulting

But consultants can help businesses in many ways and do so much more than just lending a strong and steady hand. Here are four reasons your company might need one.

1. You need specific skills

Often as a CEO, you’ll need someone for your business with a set of specific skills.…

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Top SEO Techniques and Strategies for 2018 (Infographic)

SEO continues to play a critical role in the marketing industry. Currently, nearly all consumers are using the various search engines to look for product information. Marketers have no otherwise but to look for better ways of marketing their products online. The competitive advantage of any store will now be achieved through the available online platforms.

SEO 2018

Entrepreneurs need to be keen while choosing the best SEO strategy to use for their online marketing campaigns. First, the strategy you choose should be industry specific. You need to get to clients where they are found most. Clients can be categorized depending on their demographics and the kind of products you are using.…

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Top 3 Trends in Freelance Work

Freelance jobs are bigger than ever now that technology and remote, or work-from-home, jobs are becoming increasingly popular in the workforce. And no, freelance work isn’t just for Millennials. In fact, nearly 40 percent of the workforce in the United States today is made of up freelancers!

Happy freelancer

Let’s take a look at some of the top trends in the freelance economy and their impact on both freelancers and freelance employers.

Freelance Work is Appealing

Freelance work has become so popular since it’s appealing to both employers and employees. Employers can hire freelancers to work on a per-project basis, short-term or sometimes even long-term contracts.…

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Things Every Business Owner Should Know About Hackers: A Crash Course in Keeping Your Company’s Data Safe

Hacker-proof

If you ask a group of people what they think of when you say the word “hacker,” you’ll probably get a lot of different answers. Over the years, our understanding of hackers and hacking has shifted. During the computer boom of the 80s, hackers were high-tech spies. Today, we imagine hackers as everything from burglars to vandals to inventors. But what do you as a business owner need to know about hacking to keep your company’s sensitive information safe?

Well, for starters:

  • The who, what, and why of hacking
  • Best practices for keeping your business’s data secure
  • How “good hackers” can help protect your from cybersecurity threats

 

Portrait of a Hacker

What is hacking?

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How to Start Your Own Online Business

The Internet has leveled the playing field for all and makes it much easier for anyone to start their own online business. But where do you start?

Online business owner

Your Business Plan

If you have made the decision to start an online business, you probably already have a business idea but will need to do some research to access the viability of your idea. Some important areas of research are:

  • Is there a need for your product or service?
  • Who is your target market?
  • Who are your competitors?
  • What makes your business different than your competitors?

It is better to do your research before embarking on launching a business so that you don’t spend your time and money on a business idea that won’t be successful.…

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Implementing Facilities Management Successfully in 7 Steps

Handling the management and maintenance of facility operations is a mammoth task. Thanks to facilities management software like CMMS, the face of facilities management has changed significantly and the overall performance of maintenance departments has enhanced.

Businesswomen using CMMS

Here are 7 steps to successfully implementing facilities management.

1. Effectively Manage Spare Parts Inventory

Start by managing the spare parts inventory. Imagine not finding a critical part when you need it urgently. Not only will it delay your processes but there will be wastage of time and money. When the maintenance unit is well organized, the maintenance supervisors can easily locate the parts needed at any time, at any location.…

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How to Use Digital Marketing for Your Business

Nowadays people tend to get increasingly aware of the power that the internet has for improving our lives. Well, one of the most significant ways in which we can use the internet to our advantage is for improving our businesses. There will likely be a lot of people among you that own or are going to own a business – so it’s best to educate yourself on what the power of the internet is.

Low budget digital marketing

So, if you happen to own a business, then make sure that you’re investing a lot of time and effort and money into digital marketing. The reason for this is simple – first of all, marketing is one of the most powerful ways in which you can raise awareness on the product or service that you’re selling.…

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The 5 Pillars of a Platform Business

Compared to traditional market, a platform business model capitalizes on the interaction between producers and consumers. There is no need for a business to physically produce a product that will be distributed. Rather, it makes use of the internet to facilitate exchanges, and consequently, create value.

AirBnB is an example of a platform business

If you’re interested in jumping into the bandwagon, you need to understand the basics that make a platform business successful. For a better understanding of a platform business and how to succeed in its adoption, you might want to consult with the professionals working at http://vivaldigroup.com/en/. But to get you started, the following guide covers the basics; here are five pillars of a platform business:

1.

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Five Ways to Break Into The International Digital Business Market

Digital marketing is the way to go for most modern companies. When you take a look at recent trends in the international digital business market today, it is clear to see that lots of growth is expected. Consequently, this means more money for stakeholders. Hence, there is no surprise to see why companies are trying to outdo their rivals in claiming large shares of the online customer base.

International market expansion

The trend is good news to professionals who are looking into trying their hand in digital marketing. Furthermore, it is a promising industry since most organisations usually outsource professional IT services instead of hiring permanent employees for the same.…

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