CRM: Why You Need To Learn The Basics Of This Software

CRM software is the primary automation tool that’s used for customer relationship management in a business organization. In a more profound sense, it also refers to the strategies and technologies that companies use to reach out to customers. Not only does CRM software apply to their existing customers, but also to those they’re still trying to target.

CRM (Customer Relationship Management)

The general point is that with CRM, it’s easier for companies to build strong relationships with their customers, as well as to foster loyalty and customer retention.

That said, here are compelling reasons why it’s imperative to learn the basics of CRM for small business.…

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4 Tips for Hiring a Video Production Team for Your Next Corporate Video

Corporate videos are a great way to onboard new employees, introduce your brand at events, or attract new clients. Some can be informational in nature, or for training purposes. In all cases, corporate videos have to be compelling enough for your audience to actually follow them, but they have to be well made as well if you want them to accomplish their purpose. And this all starts with the right video production team.

Corporate video production

Here are a few tips for finding the perfect team for your project.

Don’t Fall for the Demo Reel

While demo reels can give you a general idea of what a video production team can do, they don’t show the full picture, no pun intended.…

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Five Reasons Why Having an Ecommerce Chatbot Can Be a Huge Benefit

More and more websites are making use of an ecommerce chatbot. This is because it offers a number of benefits to make a business more interactive with their client base without having to employ an extra person to do so.

Ecommerce chatbot

Here are five reasons why an ecommerce chatbot is a must-have.

1. A More Personalized Experience

Using chatbots means being able to collect data on your visitors that can be used in a litany of situations. This can result in a far more personalized experience that is set to their needs, preferences, and prior enquiries.

Chatbots can also notify customers when items they are interested in are back in stock or suggest alternate products based on their preferences.…

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How Artificial Intelligence Is Advancing The Procurement Process

Artificial intelligence is a sophisticated technology distinguished by its unique ability to adapt behavior based on data specific to the system in which its operating. By introducing AI into procurement practices, organizations can streamline more complex processes that would otherwise require manual efforts. Not only will this ultimately reduce the risk of human error but will help to drive operational efficiency as well.

AI in procurement

While AI can be identified as any software consisting of smart algorithms, there exist a variety of subsets underneath the broader definition. From Machine Learning (ML) to Natural Language Processing (NLP), all present a capacity to adapt behaviors based on distinct data-powered algorithms designed to imitate human intelligence.…

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What Are The Advantages & Disadvantages Of Using Reseller Hosting?

What is Reseller Hosting?

Reseller web hosting

Reseller hosting is when an individual or organization rents or purchases bandwidth and disk space from a web hosting service provider and then sells it to a third party. Depending on the type of reseller plan you choose it’s possible to have between 10 and 250 separate cPanel accounts.

cPanel is a control panel that makes it possible to manage domains, publish websites, organize web files, create email accounts and more. This type of hosting is mostly meant for web developers and designers with a customer base. Reseller hosting allows developers and designers to provide additional web hosting services to their customers.…

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5 Reasons Why More & More Millennials Are Using Web Push Notification

The prominence of push notification is not just only a proof of its effective working. The success of many businesses through it speaks itself a lot. Whether it is about an android application growing its user base or great conversions of a website.

Web push notification

To tell you why businesses have adopted push notification as a major marketing strategy in their campaigns, we’ve come up with the following reasons.

Here you go,

To gain new users

Many businesses use different marketing software to create a loyal customer base. You might be asking your customer to register himself on your website to do it for a long time.…

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Node.Js: Pros And Cons Of Choosing Js Developers For Your Business

What is Node JS?

Node.JS logo

Branching out from the traditional frontend tool that is Javascript, Node.js is a runtime environment used to adopt and implement Javascript in server-side programming. Node.js is an open-source project that enables developers, Node JS developers for hire, to utilize Javascript tools and functionalities for both frontend and server-side processes and development. Node JS for frontend developers helps ensure seamless connection and processing in the server-side end of the development.

NodeJS and NodeJS developers have increased over the years and have shown to be a strong development tool for modern software solutions.

Why Choose Node JS Developers for Hire?

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Cyberattacks Now Cost Companies $200k on Average

Small businesses frequently find themselves in precarious situations, particularly when it comes to money. A recent survey from G2 showed that almost a quarter of SMEs struggle with “access to capital”, with only 15% declaring themselves “financially stable.”

Cyber attack on small businesses

That goes to show that even the smallest knock to a company’s bottom line can have potentially ruinous consequences, and although small businesses may consider themselves immune from cyberattacks, the reality—and financial toll—of the situation may be far worse than many small business CEOs predict.

The impact of cyberattacks on SMEs

In recent years, financial instability has increasingly come as a result of online attacks.…

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5 Tips for LinkedIn Sales Navigator Advanced Search

LinkedIn Sales Navigator offers something really useful called Advanced Search. It lets you find hundreds of relevant leads in minutes.

LinkedIn Sales Navigator

For salespeople, it has completely changed the game in their favor.

So if you’re wondering how to get the most out of this feature, we’ll go through the top tips below.

But first, a quick introduction…

What Is LinkedIn Sales Navigator Advanced Search?

LinkedIn Sales Navigator is a tool that helps you generate leads you can contact directly. In just minutes, you can have hundreds of LinkedIn profiles (and their emails) that match your target audience.

Sales Navigator has other features besides Advanced Search, but it’s the feature that really stands out.…

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How to Address Cybersecurity Challenges Using the NIST Framework

People are doing a lot of prognosticating about what will happen in 2020, but one thing is certain: Cyberattacks will get worse.

Cybersecurity using NIST framework

For small businesses, this is cause for alarm. Lacking the time, IT expertise, and deep pockets of major companies, the small businesses that make up the foundation of the economy are sitting ducks — especially considering that 43% of all cyberattacks target small businesses specifically.

In order to help small and midsize businesses get ahead of this issue, Congress passed the Small Business Cybersecurity Act in 2018. In essence, the act required the National Institute of Standards and Technology (NIST) to make small business cybersecurity a bigger priority, offering free and accessible resources appropriate for companies of all sizes.…

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