Whether you are an entrepreneur or the CEO of a Fortune 500 company, every person interested in running a successful business knows that brand marketing is one of the most important aspects of getting your product into a successful market.
When shopping at your local grocery store and are faced with a choice between either a well-recognized brand of spaghetti sauce or an obscure name that no one’s ever heard of, the vast majority of customers will go for the recognizable brand name product, even if it´s a little bit more expensive.
Not just in Canada but globally, Google has been the most recognizable brand in the country since 2013, and for good reason.…
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